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Business Plans For Dummies [Paperback]

Paul Tiffany , Steven D. Peterson , Colin Barrow
4.6 out of 5 stars  See all reviews (11 customer reviews)
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Book Description

1 Jun 2012
Your one–stop guide to creating a winning business plan from scratch Whether you′re starting a new business or growing an established one, you′ll need a solid business plan to get you where you want to go. Revised for today′s rocky economic climate, this edition of the UK′s bestselling business plan guide gives you what you need to map out your business strategy and stay on course – including a complete sample plan that you can easily adapt for your business! Chart your course – assess the current state of your business and where you′d like to take it, and establish clear, achievable objectives Get to know your customers – learn the latest techniques for getting a better idea of who your customers are and what they want Scope out the competition – find out who your competitors are and what it′ll take to get your share of the market pie (and theirs) Sort out your finances – construct a value chain, examine your cash flow and calculate a sensible budget Enter the Dragons′ Den – convince bankers, investors, venture capitalists and other funding sources your business is a good investment Read the tea leaves – learn to decipher changing cultural, political and technological trends and to alter your strategies as needed Open the book and find: Tips on developing a sure–fire business strategy How to set realistic objectives Forecasting and budgeting strategies Keys to writing a motivational mission statement How to decipher the latest consumer trends Advice on building your brand and brand loyalty Tips for seeing and seizing opportunities before the competition Ways to adapt your plan to economic change Learn to: Prepare a watertight business strategy Assess the marketplace Devise a sensible forecast and budget

Frequently Bought Together

Business Plans For Dummies + FT Essential Guide to Writing a Business Plan: How to Win Backing to Start Up or Grow Your Business (The FT Guides)
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Product details

  • Paperback: 400 pages
  • Publisher: John Wiley & Sons; 3rd Edition edition (1 Jun 2012)
  • Language: Unknown
  • ISBN-10: 1119941180
  • ISBN-13: 978-1119941187
  • Product Dimensions: 18.5 x 2.2 x 23.3 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 152,334 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

Your one–stop guide to creating a winning business plan from scratch Whether you′re starting a new business or growing an established one, you′ll need a solid business plan to get you where you want to go. Revised for today′s rocky economic climate, this edition of the UK′s bestselling business plan guide gives you what you need to map out your business strategy and stay on course – including a complete sample plan that you can easily adapt for your business! Chart your course – assess the current state of your business and where you′d like to take it, and establish clear, achievable objectives Get to know your customers – learn the latest techniques for getting a better idea of who your customers are and what they want Scope out the competition – find out who your competitors are and what it′ll take to get your share of the market pie (and theirs) Sort out your finances – construct a value chain, examine your cash flow and calculate a sensible budget Enter the Dragons′ Den – convince bankers, investors, venture capitalists and other funding sources your business is a good investment Read the tea leaves – learn to decipher changing cultural, political and technological trends and to alter your strategies as needed Open the book and find: Tips on developing a sure–fire business strategy How to set realistic objectives Forecasting and budgeting strategies Keys to writing a motivational mission statement How to decipher the latest consumer trends Advice on building your brand and brand loyalty Tips for seeing and seizing opportunities before the competition Ways to adapt your plan to economic change Learn to: Prepare a watertight business strategy Assess the marketplace Devise a sensible forecast and budget

About the Author

Paul Tiffany is a management consultant and university professor. Steven Peterson is the founder of Home Planet Technologies, a management training company. Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

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4.6 out of 5 stars
4.6 out of 5 stars
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Brilliant Full of Useful Advice 7 Sep 2012
By C. M. Cotton TOP 100 REVIEWER VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
I am a serial entrepreneur, a University lecturer in, Russia, Italy and the USA in Business Economics and International Law and am an international business and peak performance consultant. I have also advised small businesses on creation of business plans to secure additional finance. So my comments on this book are based upon real and theoretical business experience.

There are many mistakes people can make in writing business plans to try and get financing for a business start up and or for an established business. I have seen these mistakes made by everyone from the business owners themselves, to accountants who advise the business. In my opinion, the best business plans include such things as extensive segmented marketing plans focusing on business USP's, 18 month cash flow projections which include tax provision and risk analysis of the marketplace. Its incredible to look back on the amount of businesses I have advised, who have left some or most of these keys out of their Business Plan. This book is designed to get business owners to look at all these key areas and others, so that they themselves can write great business plans.

The book itself totals 400 information packed pages which guide you through the whole process of writing a business plan. The author looks at everything from a self analysis of your business, how to analyse your potential customer base, identify your USP's, identify market trends, create realistic cash flow projections, how to talk to investors and a large amount of other valuable business information you need to write a business plan.

The book is not some theoretical tombe written by academics nor does it give you a template which you simply fill in.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Does the Job nicely! 20 Sep 2012
By A. Kwabula VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
This is a typical dummy book that even those people like me who are find business terminology difficult to comprehend. I did expect much as I expected the whole book to dwell on that one document business pla, or may be I did not know the constituents of a business plan. As it turns out you have it covered from The Business Plan itself (covering everything such as executive summary, company overview, business environment etc), developing company vision 9covdering company vision, mission statement, building a brand), a look at the market place (covery market research, recognising success factors etc), customers, competition and so on.

You have jargon alert with consipicuous icons which explains business jargon in plain English. Examples of real world scenarios with the icon Example serves to show how the theory is put to practice. Most of it is in bullet point so it is an easy read.

Some aspects of it will intimidate Start-up as it gets very technical in parts, but I think there is sometning for everyone.

Recommended unreservedly!
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2 of 2 people found the following review helpful
5.0 out of 5 stars Excellent 2 Sep 2012
By Maggie VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
This book is much more than a guide to writing a business plan to satisfy the bank manager. Unlike other books that provide a template and tell you how to fill it in, this one goes into most facets of running a business, delves into the reasons behind the key parts of a business plan and suggests actions you can take to develop a meaningful plan that will guide your business, rather than sit in a file on a shelf. Thus the plan becomes a living thing, something you will refer to constantly, keep updated and share with colleagues and staff. Rather than a chore best avoided, the business plan could become a bible. Taking you from setting goals and objectives, it covers customers, products, sales and marketing, managing and motivating staff,financials and more. I would recommend it for start-ups to established SMEs and there is plenty in here that even larger companies could learn from. Dip in or read cover to cover, there is something here for any business owner or manager.
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2 of 2 people found the following review helpful
4.0 out of 5 stars A demo, not a review 22 Nov 2012
Format:Paperback|Vine Customer Review of Free Product (What's this?)
Length: 3:03 Mins
It wasn't what I was expecting. It seems to be for those already in a business and is not for creating a new venture. I suppose that would be covered by a different book (Starting and Running a Business All-in-One For Dummies for example).

I gave it a brief and very half-hearted attempt to read it but I was defeated straightaway. I might one day try and read it, but that won't be anytime soon. So instead I've just flicked through it on camera. This should be roughly similar to leafing through it in a bookshop.

I've given it four stars for the sake of it.
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1 of 1 people found the following review helpful
By RJP the Book Boy TOP 500 REVIEWER VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
Business Plans for Dummies 3rd edition

I have been using this book from edition one and have found it a very valuable aid to business planning. Now in its 3rd edition it now covers ecommerce and many new ways of doing business using social networking. I run a small design business and my markets and the technology in them is constantly changing so I need to plan and plan well.

The authors
They are all well experienced, respected and hands on people and not theorists trying to overburden the reader with theory that muddies the waters for a company at whatever stage of development it is in.

A text book ????

No not really this is a practical workbook that helps and business planner think about the future of a business and how to deal with any possible scenarios that may come along to trip you up. This book can be used by small start-ups or buy business going through restructuring or new product entry. All the theory is explained but unlike other books it tells you how to implement this theory into your own company.

Structure of the book

The book now has a better structure than previous editions although they were not that bad. The book starts by looking at what you want from your business and then develops strategies on how to achieve these. The book is full of examples and tips which have proved to be very useful for my little company.

The thought process

It is easy to devalue the reason for planning in the quickly changing business environment but this book makes you think otherwise. The authors have been careful to explain the merits of planning against the 'deal with problems as they occur' school or thought.
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Most Recent Customer Reviews
5.0 out of 5 stars Can't Fault the Dummies Series
As usual, the Dummies version of something does what it promises and more.

As a self-employed author of a series of books How to Love a Libra:How to Get Along and be... Read more
Published 23 months ago by Miss M. L. English
4.0 out of 5 stars Business Plans For Dummies
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Published 24 months ago by Green Book Addict Librarian
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Published on 16 Oct 2012 by A. Lucas
4.0 out of 5 stars Comprehensive, Handy Business Guide
Over the years I've found the 'xyz for dummies' series a bit patchy but this particular one is really good- now in it's third edition- and worth the investment if you are going to... Read more
Published on 10 Sep 2012 by Zipster Zeus
5.0 out of 5 stars Failing to Plan is Planning to Fail
Business Plans for Dummies (3rd Edition 2012)
(Paul Tiffany, Steven Peterson, Colin Barrow)

FAILING TO PLAN IS PLANNING TO FAIL - No apologies for an old old... Read more
Published on 30 Aug 2012 by Doccox
4.0 out of 5 stars Comprehensive, but maybe not aimed at start-ups
This is an extremely comprehensive, detailed look at what goes into a business plan. All aspects are covered in depth, but they are written in a user-friendly manner and business... Read more
Published on 19 Aug 2012 by J. Bonner
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