- Paperback: 128 pages
- Publisher: Capstone (10 Jan 2002)
- Language English
- ISBN-10: 1841123153
- ISBN-13: 978-1841123158
- Product Dimensions: 17.2 x 12.4 x 1 cm
- Amazon Bestsellers Rank: 2,992,897 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Fast track route to rock-solid business plans
Covers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met.
Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip Kotler
Includes a glossary of key concepts and a comprehensive resources guide
From the Back Cover
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Inside This Book
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