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Business Nightmares: When Entrepreneurs Hit Crisis Point... [Hardcover]

Rachel Elnaugh (Author)

4.5 out of 5 stars See all reviews (15 customer reviews)

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Product details

Hardcover: 256 pages
Publisher: Crimson Publishing; First edition (1 May 2008)
Language English
ISBN-10: 185458409X
ISBN-13: 978-1854584090
Product Dimensions: 23.6 x 15.5 x 2.8 cm

Average Customer Review: 4.5 out of 5 stars See all reviews (15 customer reviews)

Amazon Bestsellers Rank: 155,996 in Books (See Top 100 in Books)

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Product Description

Review

A valuable check-list of what not to do in business, and how to create plans for worst-case scenarios --Esquire

Elnaugh talks frankly about her fall from grace --Virgin Radio

A warning of the bear traps that wait in line for business owners --Stephanie Welstead, Growing Business magazine

Product Description

Ex Dragons Den; judge, Rachel Elnaugh exclusively uncovers the moments when she and other business personalities hit crisis point. Contains Rachel's truthful account of the much-publicised crash of Red Letter Days. She then boldly interviews business celebrities such as Jeffery Archer, Donald Trump, Stelios, Karan Billamoria, the Innocent boys, Ivan Massow and many more, about their darkest times in business. This book exposes, through detailed and insightful profiles how even the mightiest business people were fallible and did not make it plain sailing; that all business go through bad times but can still come out the other side and be hugely successful. The author, Rachel Elnaugh is the epitome of a successful failure in that she was running the hugely profitable Red Letter Days, and lost it. Highly exposed in the media due to her celebrity status on the Dragons Den, Rachel became the scapegoat for the crash of this business. For the first time, you can hear Rachels side of the story, exclusively and honestly, in this book. It is written in a series of revealing interviews and delves into the darkest business moments of many massive business personalities, divulging what really went wrong, how the events unfolded, how they felt and how they emerged from the crisis and what they learned from their experience.

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Inside This Book (Learn More)

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Front Cover | Copyright | Table of Contents | Excerpt

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	40% buy the item featured on this page: Business Nightmares: When Entrepreneurs Hit Crisis Point... by Rachel Elnaugh Hardcover 4.5 out of 5 stars (15) �11.95
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	18% buy The Real Deal: My Story from Brick Lane to "Dragons' Den" by James Caan Paperback 4.6 out of 5 stars (56) �5.20
	11% buy Top Man: How Philip Green Built His High Street Empire by Stewart Lansley Paperback 4.4 out of 5 stars (12) �5.09

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Customer Reviews

15 Reviews

5 star:		(11)
4 star:		(2)
3 star:		(1)
2 star:		(1)
1 star:		(0)

Average Customer Review

4.5 out of 5 stars (15 customer reviews)

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Honest and insightful reading for wannabee entrepreneurs, 28 Jan 2009

By	Alistair Kelman (London, UK) - See all my reviews (REAL NAME)

This review is from: Business Nightmares: When Entrepreneurs Hit Crisis Point... (Hardcover)

I picked up this book a little warily. Was I going to read a book written by a huge ego saying "I was wronged!!" whose only reading pleasure can be in Schadenfreude - the pleasure taken from observing the misery of another ? Or would I genuinely learn something about business gaffes and see past the television image to the person behind a venture that, in its time, had given pleasure to millions and had made millions. How does someone survive not just a business collapse but a business collapse which happened when she was a key public figure advising on entrepreneurship in a hit BBC television programme?

Within a few pages I was gripped - this was not an ego on speed but an honest, self-critical, funny and insightful book on what not to do when setting up a business. And also on what to do - for remember that Rachel set up a business at the age of 24 which went from zero to an �18 million pound turnover making millions of pounds of profit for everyone along the way. It failed because Rachel took the advice of management consultants and bankers - at a time when she had fallen a little out of love with her creation.

This is a "right brain" book - showing you how emotional intelligence coupled with a good idea and a hawk eye on the bottom line can flip you from dreaming into doing. It is very well written, teaching its lessons and insights through "war stories", the voices of successful entrepreneurs who have made awful mistakes and learnt from them. It teaches you by osmosis.

I learnt a lot from it and it was a book which gave me hope. If in this Depression you are sitting wondering whether to bootstrap your dream and take the risks inherent in starting a business then this book must be on your reading list. If you are studying business or want to study business then spend a few pleasurable evenings reading this - it will focus you onto what really matters.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Packed with good advice., 19 Sep 2008

By	L. Pollitt (Scotland) - See all my reviews (REAL NAME)

This review is from: Business Nightmares: When Entrepreneurs Hit Crisis Point... (Hardcover)

I've put off buying this book for ages, mainly I think because of the title. But when I did finally get round to reading it I realised it is anything but negative. It's an amazingly positive exploration of some of the problems and hurdles entrepreneurs can encounter and packed with very good advice. Rachel Elnaugh herself is an inspiration - having come through an appalling experience without the least trace of self-pity and an incredibly positive outlook. A worthwhile read for anyone running their own business.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars A book which will make business folk under pressure feel better, 16 Sep 2008

By	Mr. P. M. Murphy (England) - See all my reviews (REAL NAME)

This review is from: Business Nightmares: When Entrepreneurs Hit Crisis Point... (Hardcover)

I have been a business owner for 40 years with experience of running a number of different enterprises and from time to time one comes up against difficult situations. Under pressure at the moment this book helped to put me in a much more positive and clear thinking mode. A well written book and a good read. Patrick Murphy

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Most Recent Customer Reviews

5.0 out of 5 stars Beautifully written and very engaging; the best I've read on this subject.
This is an excellent book, coming from a far more positive angle than the title might suggest.

Rachel's style is light and engaging, weaving useful hints and tips... Read more

Published 7 days ago by C. NEWPORT

3.0 out of 5 stars good and bad
Quite a good interesting book at the beginning, but faded towards the end, the last chapter is of no inspiration to any would be entrepreneur. Read more

Published 23 months ago by Anonymous

4.0 out of 5 stars Interesting, but sometimes a little tiresome
I read the first half of this book very quickly and found some interesting insights into the world of business. Read more

Published 23 months ago by E. J. Harris

5.0 out of 5 stars Truly inspiring
I have read a lot of business books but few are as inspiring as this especially coming during a time I was experiencing a crisis... Read more

Published 24 months ago by O. B. Kalejaiye

5.0 out of 5 stars An interesting insight into the starting a business.
An interesting insight into starting, running and making a success of a business.

First off, I'm not a big reader.... Read more

Published on 13 Aug 2008 by C. J. Vincent

4.0 out of 5 stars Very good book, but lacks some depth
This is a good and honest book, which goes someway to explain some of the problems faced by a variety of entrepreneurs. Read more

Published on 11 Aug 2008 by Aspiring Entrepreneur

5.0 out of 5 stars Great Business Read
Really enjoyed this book - I like reading collections of business experiences and it's inspiring to read about when things haven't gone to plan. Read more

Published on 17 July 2008 by A. J. Rothwell

2.0 out of 5 stars There are much better books to be had
An interesting book on the surface but frustrating to read, as she just doesn't go into enough detail on the issues the entrepreneurs had and how they over came them to be really... Read more

Published on 12 July 2008 by Mr. Sam Richards

5.0 out of 5 stars A must read for aspiring entrepreneurs!
I read this book cover to cover in a couple of hours (which is highly unusual for me!) For entrepreneurs or anyone interested in business I'd definately recommend it. Read more

Published on 19 May 2008 by K. Fleming

5.0 out of 5 stars An absolutely cracking read
I was one of the people who turned up at Rachel's book launch and reading last Friday May the 11th and I was really looking forward to reading her book. Read more

Published on 14 May 2008 by Elizabeths Emporium

› See all 15 customer reviews...

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