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Product Description
Review
A valuable check-list of what not to do in business, and how to create plans for worst-case scenarios --Esquire
Elnaugh talks frankly about her fall from grace --Virgin Radio
A warning of the bear traps that wait in line for business owners --Stephanie Welstead, Growing Business magazine
Elnaugh talks frankly about her fall from grace --Virgin Radio
A warning of the bear traps that wait in line for business owners --Stephanie Welstead, Growing Business magazine
Product Description
Ex Dragons Den; judge, Rachel Elnaugh exclusively uncovers the moments when she and other business personalities hit crisis point. Contains Rachel's truthful account of the much-publicised crash of Red Letter Days. She then boldly interviews business celebrities such as Jeffery Archer, Donald Trump, Stelios, Karan Billamoria, the Innocent boys, Ivan Massow and many more, about their darkest times in business. This book exposes, through detailed and insightful profiles how even the mightiest business people were fallible and did not make it plain sailing; that all business go through bad times but can still come out the other side and be hugely successful. The author, Rachel Elnaugh is the epitome of a successful failure in that she was running the hugely profitable Red Letter Days, and lost it. Highly exposed in the media due to her celebrity status on the Dragons Den, Rachel became the scapegoat for the crash of this business. For the first time, you can hear Rachels side of the story, exclusively and honestly, in this book. It is written in a series of revealing interviews and delves into the darkest business moments of many massive business personalities, divulging what really went wrong, how the events unfolded, how they felt and how they emerged from the crisis and what they learned from their experience.
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