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A valuable check-list of what not to do in business, and how to create plans for worst-case scenarios --Esquire
Elnaugh talks frankly about her fall from grace --Virgin Radio
A warning of the bear traps that wait in line for business owners --Stephanie Welstead, Growing Business magazine
Elnaugh talks frankly about her fall from grace --Virgin Radio
A warning of the bear traps that wait in line for business owners --Stephanie Welstead, Growing Business magazine
Book Description
Successful entrepreneurs get it wrong too!
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful:
5.0 out of 5 stars
Honest and insightful reading for wannabee entrepreneurs,
By
This review is from: Business Nightmares: Hitting rock bottom and coming out on top (Paperback)
I picked up this book a little warily. Was I going to read a book written by a huge ego saying "I was wronged!!" whose only reading pleasure can be in Schadenfreude - the pleasure taken from observing the misery of another ? Or would I genuinely learn something about business gaffes and see past the television image to the person behind a venture that, in its time, had given pleasure to millions and had made millions. How does someone survive not just a business collapse but a business collapse which happened when she was a key public figure advising on entrepreneurship in a hit BBC television programme?Within a few pages I was gripped - this was not an ego on speed but an honest, self-critical, funny and insightful book on what not to do when setting up a business. And also on what to do - for remember that Rachel set up a business at the age of 24 which went from zero to an £18 million pound turnover making millions of pounds of profit for everyone along the way. It failed because Rachel took the advice of management consultants and bankers - at a time when she had fallen a little out of love with her creation. This is a "right brain" book - showing you how emotional intelligence coupled with a good idea and a hawk eye on the bottom line can flip you from dreaming into doing. It is very well written, teaching its lessons and insights through "war stories", the voices of successful entrepreneurs who have made awful mistakes and learnt from them. It teaches you by osmosis. I learnt a lot from it and it was a book which gave me hope. If in this Depression you are sitting wondering whether to bootstrap your dream and take the risks inherent in starting a business then this book must be on your reading list. If you are studying business or want to study business then spend a few pleasurable evenings reading this - it will focus you onto what really matters. Afterwards I met Rachel at one of her Business Nightmare events at the British Library. She is a great mentor and help for anyone getting started in this area
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Honest and insightful reading for wannabee entrepreneurs,
By
This review is from: Business Nightmares: When Entrepreneurs Hit Crisis Point... (Hardcover)
I picked up this book a little warily. Was I going to read a book written by a huge ego saying "I was wronged!!" whose only reading pleasure can be in Schadenfreude - the pleasure taken from observing the misery of another ? Or would I genuinely learn something about business gaffes and see past the television image to the person behind a venture that, in its time, had given pleasure to millions and had made millions. How does someone survive not just a business collapse but a business collapse which happened when she was a key public figure advising on entrepreneurship in a hit BBC television programme?Within a few pages I was gripped - this was not an ego on speed but an honest, self-critical, funny and insightful book on what not to do when setting up a business. And also on what to do - for remember that Rachel set up a business at the age of 24 which went from zero to an £18 million pound turnover making millions of pounds of profit for everyone along the way. It failed because Rachel took the advice of management consultants and bankers - at a time when she had fallen a little out of love with her creation. This is a "right brain" book - showing you how emotional intelligence coupled with a good idea and a hawk eye on the bottom line can flip you from dreaming into doing. It is very well written, teaching its lessons and insights through "war stories", the voices of successful entrepreneurs who have made awful mistakes and learnt from them. It teaches you by osmosis. I learnt a lot from it and it was a book which gave me hope. If in this Depression you are sitting wondering whether to bootstrap your dream and take the risks inherent in starting a business then this book must be on your reading list. If you are studying business or want to study business then spend a few pleasurable evenings reading this - it will focus you onto what really matters.
2 of 2 people found the following review helpful:
4.0 out of 5 stars
You cannot teach a man anything; you can only help him discover it within himself.,
By Darcy "www.livingabundant.co.uk" (UK, Kent) - See all my reviews
This review is from: Business Nightmares: Hitting rock bottom and coming out on top (Paperback)
I am not sure where I stand with this book, yet hats off to Rachel, for being totally honest and highlighting some of the mistakes she made whilst running her business. This book takes a different approach from the usual success stories we have become accustomed to reading.The book reminds me of the saying, "He who fails to plan, plans to fail", yet as Rachel cleverly highlights, sometimes it is impossible to plan the way things eventually work out, especially when it comes to uncooperative banks, finance, competitors, staff and babies. Yet, there are several key points, which will be very helpful for new businesses/entrepreneurs, topics such as: How to build a good team, market research, appointing the best advisers and much more. If you are planning to start a company, then I would recommend you read this book with an open mind and try and learn from the mistakes of the persistent entrepreneurs that were interviewed for this book, yet with all things in life, one needs to take action and make things happen. If you end up becoming successful by avoiding the mistakes highlighted in this book, then it will be money well spent.
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