Business NLP For Dummies
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"Three cheers then for the "For Dummies" outfit that has produced a lucid, practical guide...I found an enthusiastic, user friendly guide." (Personnel Today, January 27th 2009)
Product Description
Achieve business success with Neuro–linguistic Programming
People around the globe use NLP to improve their communication skills, build rapport, make positive changes, and accomplish their goals. When used in a business context, NLP techniques can transform both your own and your team’s performances. This practical guide to NLP at work will help you increase your flexibility, become more influential, and achieve professional success, whatever your career.
• Use NLP techniques in the workplace – overcome barriers to success and develop a winning mindset
• Build effective working relationships – improve your communication skills and create rapport with your colleagues
• Lead people to perform – enhance your ability to inspire peak performance
• Make changes that drive success – set and achieve ambitious goals
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Most Helpful Customer Reviews
10 of 10 people found the following review helpful
Format:Paperback
As a trained NLP practitioner who uses NLP I had some concern that this book was written for "Dummies", but I bought it because it had so much content, whereas some other business NLP books are a bit lightweight. I was really pleased to find lots of useful and straightforward applications of NLP in an organisational context, some I had never thought of, and some I just previously hadn't had the confidence to use. Glad I bought it - I've definitely got my money's-worth already.
9 of 9 people found the following review helpful
Format:Paperback
Want a straightforward, practical book to help you make a start with NLP? If you work in any kind of business or organisation, this one fits the bill.
All the most useful concepts and activities from the world of NLP are here, potted into neat bite-sized pieces. And, at last, Clean Language takes its rightful place among them - as far as I know, this is the first mainstream NLP title to include it as a specific topic.
Pragmatic and practical, Lynne Cooper focuses on the real and the realistic. In simple step-by-step instructions, she suggests ways for the reader to change themselves, which in turn may influence others.
Her style of NLP is low on esoteric mystery, and steers clear of `manipulation' using the cleverest linguistic tricks, which may feel like `dumbing down' to a few NLPers. But I believe it's hugely valuable in welcoming newcomers to our field.
For example, her `Five Minute Coach' model is based on Clean Language, it largely strips away the Clean view of metaphor. When I first heard about it, I thought that seemed a shame - metaphor is a fascinating aspect of the Clean approach which I feel passionate about. But the truth is that if this model gets people interested, they will follow up Cooper's references and soon discover more in-depth material.
Cooper is working to make NLP-based concepts more accessible, while acknowledging sources and offering links, and so helping people to explore further. This exciting world of thinking about thinking doesn't have a single entrance, hidden at the back of an obscure spare-room wardrobe: in this book there dozens of possible ways in, which may suit many more people. I wonder what happens next?
All the most useful concepts and activities from the world of NLP are here, potted into neat bite-sized pieces. And, at last, Clean Language takes its rightful place among them - as far as I know, this is the first mainstream NLP title to include it as a specific topic.
Pragmatic and practical, Lynne Cooper focuses on the real and the realistic. In simple step-by-step instructions, she suggests ways for the reader to change themselves, which in turn may influence others.
Her style of NLP is low on esoteric mystery, and steers clear of `manipulation' using the cleverest linguistic tricks, which may feel like `dumbing down' to a few NLPers. But I believe it's hugely valuable in welcoming newcomers to our field.
For example, her `Five Minute Coach' model is based on Clean Language, it largely strips away the Clean view of metaphor. When I first heard about it, I thought that seemed a shame - metaphor is a fascinating aspect of the Clean approach which I feel passionate about. But the truth is that if this model gets people interested, they will follow up Cooper's references and soon discover more in-depth material.
Cooper is working to make NLP-based concepts more accessible, while acknowledging sources and offering links, and so helping people to explore further. This exciting world of thinking about thinking doesn't have a single entrance, hidden at the back of an obscure spare-room wardrobe: in this book there dozens of possible ways in, which may suit many more people. I wonder what happens next?
6 of 6 people found the following review helpful
Format:Paperback
This book was my first real introduction to NLP and I found it very informative and insightful. By the end I was gagging to learn more about NLP. What let this book down though was the amount of typos; these are distracting and can disturb a train of thought. For a "Dummies" book, I found this surprising. Toward the second half of the book I seemed to find a typo/error every second page. Just looking at the book now I see these examples: page 283 "using others' patterns iwhen communicating with them", page 281 "some people have old me". These are not deal-breakers but they do detract from an otherwise excellent book.
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Most Recent Customer Reviews
Simple to read and understand
This book is exactly as it sounds: informative, simply to understand, clear and concise to the level expected. Read more
Published 11 days ago by Mike H
NLP made accessible
What an ingenious inclusion for the Dummies' guides. Not only does Ms Cooper ensure the concepts of NLP are accessible, she applies them to real situations in the business... Read more
Published 6 months ago by The Polymath
great gift
I purchased this book as a gift for a colleague and it was received with great enthusiasm! I haven't heard yet from the owner about the content but from what I've seen myself I am... Read more
Published 12 months ago by gift
Business NLP for Dummies
This complex subject has been very skillfully tackled in this book. Each stage is very well explained and important points highlighted. I highly recommend it!
Published on 16 Feb 2009 by David J. Jansons
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