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Business NLP For Dummies Paperback – 5 Dec 2008


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Product details

  • Paperback: 378 pages
  • Publisher: John Wiley & Sons; 1 edition (5 Dec. 2008)
  • Language: English
  • ISBN-10: 0470697571
  • ISBN-13: 978-0470697573
  • Product Dimensions: 18.8 x 2.3 x 23.6 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 220,511 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Lynne Cooper is an accredited Coach and Coaching Supervisor who works with individuals, teams and organisations to dramatically change thinking, behaviours and performance. Experienced in the application of NLP and Clean Language in organisations, she co-developed the Five-Minute Coach as a tool for busy managers to transform the way they, and their teams, work.
Lynne is the author of Business NLP for Dummies, a comprehensive description of the practical application of NLP to help organisational performance, and the co-author of The Five-Minute Coach: Improve performance - rapidly. Lynne is the Managing Partner of Change Perspectives Partnership which specialises in developing leaders and transforming individual and business performance.

Product Description

Review

"Three cheers then for the "For Dummies" outfit that has produced a lucid, practical guide...I found an enthusiastic, user friendly guide." (Personnel Today, January 27th 2009)

About the Author

Lynne Cooper is a change facilitator with extensive business and management experience. She uses NLP to help business leaders bring about fast and sustainable change for themselves and their organisations. She specialises in developing leadership skills and improving team work to maximise performance.

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Most Helpful Customer Reviews

14 of 14 people found the following review helpful By Business Coach on 16 Jun. 2009
Format: Paperback
As a trained NLP practitioner who uses NLP I had some concern that this book was written for "Dummies", but I bought it because it had so much content, whereas some other business NLP books are a bit lightweight. I was really pleased to find lots of useful and straightforward applications of NLP in an organisational context, some I had never thought of, and some I just previously hadn't had the confidence to use. Glad I bought it - I've definitely got my money's-worth already.
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4 of 4 people found the following review helpful By Lifelong Student on 25 Nov. 2011
Format: Paperback
What an ingenious inclusion for the Dummies' guides. Not only does Ms Cooper ensure the concepts of NLP are accessible, she applies them to real situations in the business environment. There is nothing more disengaging than all theory and no scenarios. I found Chapter 15: Maximising Success through Change particularly enlightening and feel it should be prerequisite reading for any MD considering introducing change in their organisations. Congratulations to Ms Cooper who so evidently has a breadth of experience of NLP and can articulate it so proficiently.
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7 of 8 people found the following review helpful By Squonk on 28 Jan. 2010
Format: Paperback
This book was my first real introduction to NLP and I found it very informative and insightful. By the end I was gagging to learn more about NLP. What let this book down though was the amount of typos; these are distracting and can disturb a train of thought. For a "Dummies" book, I found this surprising. Toward the second half of the book I seemed to find a typo/error every second page. Just looking at the book now I see these examples: page 283 "using others' patterns iwhen communicating with them", page 281 "some people have old me". These are not deal-breakers but they do detract from an otherwise excellent book.
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9 of 11 people found the following review helpful By J. Rees on 30 Dec. 2008
Format: Paperback
Want a straightforward, practical book to help you make a start with NLP? If you work in any kind of business or organisation, this one fits the bill.

All the most useful concepts and activities from the world of NLP are here, potted into neat bite-sized pieces. And, at last, Clean Language takes its rightful place among them - as far as I know, this is the first mainstream NLP title to include it as a specific topic.

Pragmatic and practical, Lynne Cooper focuses on the real and the realistic. In simple step-by-step instructions, she suggests ways for the reader to change themselves, which in turn may influence others.

Her style of NLP is low on esoteric mystery, and steers clear of `manipulation' using the cleverest linguistic tricks, which may feel like `dumbing down' to a few NLPers. But I believe it's hugely valuable in welcoming newcomers to our field.

For example, her `Five Minute Coach' model is based on Clean Language, it largely strips away the Clean view of metaphor. When I first heard about it, I thought that seemed a shame - metaphor is a fascinating aspect of the Clean approach which I feel passionate about. But the truth is that if this model gets people interested, they will follow up Cooper's references and soon discover more in-depth material.

Cooper is working to make NLP-based concepts more accessible, while acknowledging sources and offering links, and so helping people to explore further. This exciting world of thinking about thinking doesn't have a single entrance, hidden at the back of an obscure spare-room wardrobe: in this book there dozens of possible ways in, which may suit many more people. I wonder what happens next?
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1 of 1 people found the following review helpful By gift on 23 May 2011
Format: Paperback
I purchased this book as a gift for a colleague and it was received with great enthusiasm! I haven't heard yet from the owner about the content but from what I've seen myself I am positive it's a good book. "For dummies" books are often great gift ideas since they are useful, do not take much of your time and you can find one for any interest/taste.
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5 of 6 people found the following review helpful By David J. Jansons on 16 Feb. 2009
Format: Paperback
This complex subject has been very skillfully tackled in this book. Each stage is very well explained and important points highlighted. I highly recommend it!
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