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′For customers who want an innovative and fun book on how to create a business model for their life and career′. The Bookseller, 16th December 2012
Product Description
A one–page tool to reinvent yourself and your career
The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one–page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world′s leading business model description and innovation technique.
This book shows readers how to:
- Understand business model thinking and diagram their current personal business model
- Understand the value of their skills in the marketplace and define their purpose
- Articulate a vision for change
- Create a new personal business model harmonized with that vision, and most important, test and implement the new model
When you implement the one–page tool from Business Model You, you create a game–changing business model for your life and career.
Inside This Book
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Amazon.com:
34 reviews
17 of 17 people found the following review helpful
You Inc.
5 Mar 2012
Format:Paperback
I just gave a presentation of this book to Master's students at a business school and they found the framework most interesting. In particular, seeing yourself as your own company gives you a holistic picture of what's important in any career move. The canvas identifies your strengths and weaknesses to your approach in reaching your career goals. It also provides an interesting handout to use in informational interviewing.
If I had only one book to pick for career hunting I would use "What Color is your Parachute". There is a reason it has sold 10 million copies. I've used it in three major career moves and the results I've achieved make it one of the most influential books I've ever read.
BMY is more useful for you the more work experience you have. It has good use cases based on individuals who have applied it in their own life. Do to its high-level approach I consider it a good addition to the "Parachute book", but not a substitute.
If I had only one book to pick for career hunting I would use "What Color is your Parachute". There is a reason it has sold 10 million copies. I've used it in three major career moves and the results I've achieved make it one of the most influential books I've ever read.
BMY is more useful for you the more work experience you have. It has good use cases based on individuals who have applied it in their own life. Do to its high-level approach I consider it a good addition to the "Parachute book", but not a substitute.
16 of 16 people found the following review helpful
Changed my Perspective - Changed my World
1 Mar 2012
Format:Paperback
Business Model Generation has been useful for me as a business consultant because I could easily communicate the "story" of any business a client who might be considering changing or buying it. When the community was asked if we wanted to participate in a project to apply this tool to individuals, I readily agreed.
I was expecting to be discussing the mechanics of things like defining Customer Segments for an individual as opposed to an organization. Yes we did that. Every organization has customers or they wouldn't exist. It's typical to start an organizational business model here. But people exist without customers, so where would we base an individual's model? Really interesting stuff; but not yet life changing.
Then the development of Business Model YOU totally surprised me when it began to take a Spiritual (not Religious) turn. Something is Spiritual in my life if it has personal meaning to me. That meaning started to surface when we considered every Business Model to be a kind of blueprint; and agreed that every blueprint is created by an architect to achieve some purpose. To really architect a Business Model for your career, there needs to be some understanding to of your life's purpose.
Suddenly finding, communicating, and creating attractive values for customers became simple compared to finding values that relate my career to my personal purpose. This is really hard work and Tim Clark, the book's author, never tried to dance around it. With surprising simplicity, he took us beyond the modeling world and into ways of looking at our careers as a fulfillment of our personal purposes.
I then realized this is what my clients really wanted when looking at a business. The answer to their concerns was more in their Personal Business Model than in the organization's under consideration. My perception of who I am and why I do things has changed. I am no longer the same person.
Funny, the Business Model YOU experience has changed my perspective on every organizational model as well. Having been through this work, you have an expanded intuition about changing the perspectives on all of the Business Model segments. You will never see personal careers or organizations the same way again. You will never be the same person either.
Bob Fariss - co-creator Business Model YOU, Fort Worth Texas
I was expecting to be discussing the mechanics of things like defining Customer Segments for an individual as opposed to an organization. Yes we did that. Every organization has customers or they wouldn't exist. It's typical to start an organizational business model here. But people exist without customers, so where would we base an individual's model? Really interesting stuff; but not yet life changing.
Then the development of Business Model YOU totally surprised me when it began to take a Spiritual (not Religious) turn. Something is Spiritual in my life if it has personal meaning to me. That meaning started to surface when we considered every Business Model to be a kind of blueprint; and agreed that every blueprint is created by an architect to achieve some purpose. To really architect a Business Model for your career, there needs to be some understanding to of your life's purpose.
Suddenly finding, communicating, and creating attractive values for customers became simple compared to finding values that relate my career to my personal purpose. This is really hard work and Tim Clark, the book's author, never tried to dance around it. With surprising simplicity, he took us beyond the modeling world and into ways of looking at our careers as a fulfillment of our personal purposes.
I then realized this is what my clients really wanted when looking at a business. The answer to their concerns was more in their Personal Business Model than in the organization's under consideration. My perception of who I am and why I do things has changed. I am no longer the same person.
Funny, the Business Model YOU experience has changed my perspective on every organizational model as well. Having been through this work, you have an expanded intuition about changing the perspectives on all of the Business Model segments. You will never see personal careers or organizations the same way again. You will never be the same person either.
Bob Fariss - co-creator Business Model YOU, Fort Worth Texas
8 of 9 people found the following review helpful
You do it for your organization to chart direction. Why not for yourself?
5 Mar 2012
Format:Paperback
"Business Model Generation" Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers provides a useful framework for thinking about an organization's value proposition, customers, assets and opportunities. "Business Model You" provides a guide and framework for reflecting on what we want, what we have, and what we need, including key partners and resources we tend to overlook as we pursue meaningful work.
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