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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Paperback – 20 Aug 2010


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Product details

  • Paperback: 288 pages
  • Publisher: John Wiley & Sons; 1 edition (20 Aug. 2010)
  • Language: English
  • ISBN-10: 0470876417
  • ISBN-13: 978-0470876411
  • Product Dimensions: 19 x 1.9 x 24.1 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (129 customer reviews)
  • Amazon Bestsellers Rank: 1,008 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

Review

an impressivelycomprehensive compendium of many of the most current ideasconcerning the structure and development of businesses.′(Anglohigher.com, May 2011).

... this handbook islikely to prove an excellent help for evaluating businessmodels .  (Anatello.com, July2011).

From the Back Cover

You′re holding a handbook for visionaries, game changers, andchallengers striving to defy outmoded business models and designtomorrow′s enterprises. It′s a book for the business modelgeneration.

Disruptive new business models are emblematic of our generation.Yet they remain poorly understood, even as they transformcompetitive landscapes across industries. Business ModelGeneration offers you powerful, simple, tested tools forunderstanding, designing, reworking, and implementing businessmodels.

Business Model Generation is a practical, inspiringhandbook for anyone striving to improve a business model – or crafta new one.

CHANGE THE WAY YOU THINK ABOUT BUSINESS MODELS

Business Model Generation will teach you powerful andpractical innovation techniques used today by leading companiesworldwide. You will learn how to systematically understand, design,and implement a new business model or analyze and renovatean old one.

CO–CREATED BY 470 STRATEGY PRACTITIONERS

Business Model Generation practices what it preaches.Coauthored by 470 Business Model Canvas practitioners fromforty–five countries, the book was financed and producedindependently of the traditional publishing industry. It features atightly integrated, visual, lie–flat design that enables immediatehands–on use.

DESIGNED FOR DOERS

Business Model Generation is for those ready to abandonoutmoded thinking and embrace new, innovative models of valuecreation: executives, consultants, entrepreneurs andleaders of all organizations.


Inside This Book (Learn More)
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Customer Reviews

4.6 out of 5 stars

Most Helpful Customer Reviews

23 of 23 people found the following review helpful By Carlo Marcoli on 2 Mar. 2011
Format: Paperback
There are not many books that present clear and compelling ideas in a graphically engaging format, with a wealth of real-world examples. This is one of the few.
I come from an enterprise architecture background and I have found in this book a practical and down-to-earth modelling approach for Business Architecture.
At last!
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32 of 33 people found the following review helpful By Creativebeing on 9 Nov. 2010
Format: Paperback
Content: Understanding the relationships between the nine key principles - customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships and cost structure - enables one to figure out fairly fast how and why businesses function the way they do. Also, at a very early stage, it becomes clear what is not working in ones own business as well as others. The nine principles or, key elements, can all be explained on one piece of paper, and that is where design thinking comes in. Instead of writing long, arcane and stuffy business plans, this is what one ought to do - figure it all out on one piece of paper first. That said, there are as many permutations and combinations of the nine elements. The authors give examples of how the business models for Google, Apple iPod, etc. work - very, very insightful!

Design: The design of the book has surely got to be one of its greatest plusses - it is a joy to behold. The horizontal format fits naturally in ones hands. The drawings, diagrams, paper, typeface, colours, printing, binding - everything has been carefully thought out, so much so that the design motivates one to learn faster and enjoy the process. Most business plan books are excruciatingly boring and painful to read. The way this book has been designed makes it fast and easy to understand fundamental business processes. Other business books ought to take their lead from this one.

Presentation & Production: The book was co-created by 470 participants from 45 countries. It just goes to show how much time and consideration has been invested in planning the book. It shows in the way the book has been produced. Business Model Generation is an aesthetic delight, making the book memorable and inspiring.
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6 of 6 people found the following review helpful By Rolf Dobelli TOP 500 REVIEWER on 6 Jan. 2011
Format: Paperback
A different kind of business world calls for a different kind of business manual, and that's what Alex Osterwalder and Yves Pigneur have achieved in their New Age guide to contemporary business modeling. Abetted by their "Business Model Innovation Hub" - with 470 online collaborators in 45 countries - Osterwalder and Pigneur practiced what they preached when they applied their modeling concepts to the book's production. And the concepts are not just theories: major companies such as IBM and Ericsson are converts to the "Business Model Canvas," a low-tech template for brainstorming and visualizing corporate roles and processes. The book's breezy, colorful format, replete with photos, drawings, charts and graphics, belies its intensely researched and reality-grounded content. A big sheet of paper and a slew of Post-it notes are all you need to get started; that, and the combined creativity, intellect and persistence your team brings to the project. getAbstract heartily recommends this comprehensive, pictorial handbook to entrepreneurs and business leaders looking to create or redesign their business models.
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Format: Paperback
Business Model Generation- Alexander Osterwalder

Osterwalder is possibly one of the best equipped people to write a book on business models and entrepreneurship in general. Having co-founded a software company and now giving keynote speeches at business conferences across the country, he has a solid understanding of the business world and what a good business model should look like. This detailed understanding and knowledge is portrayed in an unusual yet incredibly user friendly manner throughout the book.
Put simply, the book begins with a definition of a business model- the way in which a firm conducts itself, similar in some sense to corporate culture- before spiralling off to explain the different aspects of the model which must be considered and decided upon when planning a business model.
The presentation of the book is unusual especially within the genre of business texts, laid out in a landscape format. Each two page spread focuses on one issue with a colour image to illustrate the point and several short columns of accompanying text. The simplistic, everyday nature of the images used adds to the informality of the text and thus aids the easygoing tone. Such an informal layout with seemingly little text means points are put concisely and are easy to understand. It also means the book seems shorter than anticipated! Everything is so easy to follow and understand that you find yourself covering entire topics much quicker than expected.
In terms of the actual content of the book, information is broken down into specific subtopics with an introduction to each section at the beginning.
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2 of 2 people found the following review helpful By Joseph Augustine on 3 Oct. 2013
Format: Paperback
Might this book have existed at school then my life may have taken another track, as the teaching layout offered here is almost child's play for right-brainers and idealistic INFPs (see Myers Briggs) being as it is a stimulating lesson in pedagogical osmosis. And as a business book in an emerging customer segment - the business designer - the presentational layout will no doubt appeal to anyone who has picked up a 'For Dummies' book and been attracted by its engaging format.

Such a wonderful introduction to business economics does make one wonder why it is not de rigeur for those pitching on BBC's the Dragon's Den. How many times have we seen prospective business partners - possibly those from the same emerging segment - stumble over the basics of economics?

With this said, a great feature and focus is in re-defining the role of business in the 21st century in developing an AGILE design 'attitude' rather than 'decision' based attitude (Collopy and Bolland). Much of the terminology it seems borrows from the former world with methods that lie along the adaptive end of the continuum to predictive. Adaptive methods focus on changing quickly to upcoming realities and the Business Model Generation positively encourages you to be always looking ahead.

In fact understanding the right-left brain distinction mentioned at the start of this review is very much the key to unlocking the secrets of business success. It is recognised that a successful business designer 'immerses' (Csikszentmihalyi) their thought process and seeks to 'invent' the 'thrill' of a 'value' proposition, but this is not to say that objective 'enquiry', 'killing' ideas and improving 'costs/efficiencies' are not equally important.
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