an impressivelycomprehensive compendium of many of the most current ideasconcerning the structure and development of businesses.′(Anglohigher.com, May 2011).
... this handbook islikely to prove an excellent help for evaluating businessmodels . (Anatello.com, July2011).
From the Back Cover
You′re holding a handbook for visionaries, game changers, andchallengers striving to defy outmoded business models and designtomorrow′s enterprises. It′s a book for the business modelgeneration.
Disruptive new business models are emblematic of our generation.Yet they remain poorly understood, even as they transformcompetitive landscapes across industries. Business ModelGeneration offers you powerful, simple, tested tools forunderstanding, designing, reworking, and implementing businessmodels.
Business Model Generation is a practical, inspiringhandbook for anyone striving to improve a business model – or crafta new one.
CHANGE THE WAY YOU THINK ABOUT BUSINESS MODELS
Business Model Generation will teach you powerful andpractical innovation techniques used today by leading companiesworldwide. You will learn how to systematically understand, design,and implement a new business model or analyze and renovatean old one.
CO–CREATED BY 470 STRATEGY PRACTITIONERS
Business Model Generation practices what it preaches.Coauthored by 470 Business Model Canvas practitioners fromforty–five countries, the book was financed and producedindependently of the traditional publishing industry. It features atightly integrated, visual, lie–flat design that enables immediatehands–on use.
DESIGNED FOR DOERS
Business Model Generation is for those ready to abandonoutmoded thinking and embrace new, innovative models of valuecreation: executives, consultants, entrepreneurs andleaders of all organizations.