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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Paperback – 20 Aug 2010

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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers + Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) + Business Model You: A One-Page Method For Reinventing Your Career
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Product details

  • Paperback: 288 pages
  • Publisher: John Wiley & Sons; 1 edition (20 Aug. 2010)
  • Language: English
  • ISBN-10: 0470876417
  • ISBN-13: 978-0470876411
  • Product Dimensions: 19 x 1.9 x 24.1 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (147 customer reviews)
  • Amazon Bestsellers Rank: 1,347 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

Review

an impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses.′ (Anglohigher.com, May 2011).

... this handbook is likely to prove an excellent help for evaluating business models .  (Anatello.com, July 2011).

From the Back Cover

You′re holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow′s enterprises. It′s a book for the business model generation.

Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.

Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model – or craft a new one.

CHANGE THE WAY YOU THINK ABOUT BUSINESS MODELS

Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model or analyze and renovate an old one.

CO–CREATED BY 470 STRATEGY PRACTITIONERS

Business Model Generation practices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty–five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie–flat design that enables immediate hands–on use.

DESIGNED FOR DOERS

Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs and leaders of all organizations.


Inside This Book

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Customer Reviews

4.5 out of 5 stars

Most Helpful Customer Reviews

23 of 23 people found the following review helpful By Carlo Marcoli on 2 Mar. 2011
Format: Paperback
There are not many books that present clear and compelling ideas in a graphically engaging format, with a wealth of real-world examples. This is one of the few.
I come from an enterprise architecture background and I have found in this book a practical and down-to-earth modelling approach for Business Architecture.
At last!
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36 of 37 people found the following review helpful By Creativebeing on 9 Nov. 2010
Format: Paperback
Content: Understanding the relationships between the nine key principles - customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships and cost structure - enables one to figure out fairly fast how and why businesses function the way they do. Also, at a very early stage, it becomes clear what is not working in ones own business as well as others. The nine principles or, key elements, can all be explained on one piece of paper, and that is where design thinking comes in. Instead of writing long, arcane and stuffy business plans, this is what one ought to do - figure it all out on one piece of paper first. That said, there are as many permutations and combinations of the nine elements. The authors give examples of how the business models for Google, Apple iPod, etc. work - very, very insightful!

Design: The design of the book has surely got to be one of its greatest plusses - it is a joy to behold. The horizontal format fits naturally in ones hands. The drawings, diagrams, paper, typeface, colours, printing, binding - everything has been carefully thought out, so much so that the design motivates one to learn faster and enjoy the process. Most business plan books are excruciatingly boring and painful to read. The way this book has been designed makes it fast and easy to understand fundamental business processes. Other business books ought to take their lead from this one.

Presentation & Production: The book was co-created by 470 participants from 45 countries. It just goes to show how much time and consideration has been invested in planning the book. It shows in the way the book has been produced. Business Model Generation is an aesthetic delight, making the book memorable and inspiring.
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7 of 7 people found the following review helpful By Rolf Dobelli TOP 1000 REVIEWER on 6 Jan. 2011
Format: Paperback
A different kind of business world calls for a different kind of business manual, and that's what Alex Osterwalder and Yves Pigneur have achieved in their New Age guide to contemporary business modeling. Abetted by their "Business Model Innovation Hub" - with 470 online collaborators in 45 countries - Osterwalder and Pigneur practiced what they preached when they applied their modeling concepts to the book's production. And the concepts are not just theories: major companies such as IBM and Ericsson are converts to the "Business Model Canvas," a low-tech template for brainstorming and visualizing corporate roles and processes. The book's breezy, colorful format, replete with photos, drawings, charts and graphics, belies its intensely researched and reality-grounded content. A big sheet of paper and a slew of Post-it notes are all you need to get started; that, and the combined creativity, intellect and persistence your team brings to the project. getAbstract heartily recommends this comprehensive, pictorial handbook to entrepreneurs and business leaders looking to create or redesign their business models.
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3 of 3 people found the following review helpful By Charles on 9 Jun. 2015
Format: Paperback Verified Purchase
The consequence of revolutionizing business planning, is that a lot of funders (VC’s and banks) for potential and existing entrepreneurs use his ‘canvas’ and ‘building blocks’ and require a business model according to his concept. This means from new ‘window cleaner’ to new ‘engineering’ companies and everything in between. I have watched most of his presentations on YouTube and liked it to the extent that I bought the books for in one of his presentations he states that business plans had too much text, even though humans are mainly visual, and I totally agree. Then I bought the books and found out that only some high lights in his books were visual and the rest is in very tiny small letters!
Just like the earlier commentator: "I think this is an interesting book. But the designers made a colossal error in design. The text fonts are very, very small. I have older eyes and use reading glasses, and with them I can read almost anything. But this book is really painful."
It is a disaster for anybody who is slightly dyslectic or farsighted. It is meant for his fellow academic followers but not as a handbook for starters unless you are a great reader with owl eyes. Too much small text and also nowadays most young people communicate over internet and phone but have a hard time reading long texts and will have a hard time focusing on reading this book. So for me the book designers sat behind their desk, did not come out of their office and talk to potential readers. Since Alex and his partners are also responsible for the book design: they preach one thing and do another.
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2 of 2 people found the following review helpful By Joseph Augustine on 3 Oct. 2013
Format: Paperback
Might this book have existed at school then my life may have taken another track, as the teaching layout offered here is almost child's play for right-brainers and idealistic INFPs (see Myers Briggs) being as it is a stimulating lesson in pedagogical osmosis. And as a business book in an emerging customer segment - the business designer - the presentational layout will no doubt appeal to anyone who has picked up a 'For Dummies' book and been attracted by its engaging format.

Such a wonderful introduction to business economics does make one wonder why it is not de rigeur for those pitching on BBC's the Dragon's Den. How many times have we seen prospective business partners - possibly those from the same emerging segment - stumble over the basics of economics?

With this said, a great feature and focus is in re-defining the role of business in the 21st century in developing an AGILE design 'attitude' rather than 'decision' based attitude (Collopy and Bolland). Much of the terminology it seems borrows from the former world with methods that lie along the adaptive end of the continuum to predictive. Adaptive methods focus on changing quickly to upcoming realities and the Business Model Generation positively encourages you to be always looking ahead.

In fact understanding the right-left brain distinction mentioned at the start of this review is very much the key to unlocking the secrets of business success. It is recognised that a successful business designer 'immerses' (Csikszentmihalyi) their thought process and seeks to 'invent' the 'thrill' of a 'value' proposition, but this is not to say that objective 'enquiry', 'killing' ideas and improving 'costs/efficiencies' are not equally important.
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