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NLP Business Masterclass (Financial Times Series) [Paperback]

David Molden
4.0 out of 5 stars  See all reviews (6 customer reviews)

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Paperback £18.69  
Paperback, 21 Sep 2000 --  
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NLP Business Masterclass: Driving Peak Performance with NLP NLP Business Masterclass: Driving Peak Performance with NLP 4.0 out of 5 stars (6)
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Product details

  • Paperback: 336 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (21 Sep 2000)
  • Language English
  • ISBN-10: 0273650165
  • ISBN-13: 978-0273650164
  • Product Dimensions: 22.9 x 15.6 x 1.9 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 885,479 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

David Molden
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Product Description

Product Description

Perception is reality. You are in charge of your mind and responsible for the results. Harness the power of NLP for developing talent and achieving success.

Companies today stand or fall, not by the efficiency of their processes and systems, but by the talent of their people. Organisations are realizing the need for leadership and creativity to underpin future success. Leaders and managers are seeking ways to get the best out of people, and the available solutions are varied and diverse. Neuro-linguistic Programming (NLP) is one of the most advanced and comprehensive sets of people tools available today, increasingly in demand from the business sector.

This highly practical book offers a myriad of proven tools and techniques for being successful and for creating change. NLP Business Masterclass clearly explains how thinking methods; language structures, emotional energy, motivation skills and strategies can be practically integrated to create a driving force for change. David Molden demystifies NLP and relates the theories and principles to current business challenges, featuring practical techniques drawn from leading practitioners in the field.

From the Publisher

Financial Times Prentice Hall
Companies now stand or fall not by the efficiency of their processes and systems but by the talent of their people. NLP is a proven and highly popular set of techniques for developing individual talent and organising and motivating teams.

However, many books fail to demystify NLP, others do not relate to the issues faced by people in the real world of business. There are few options open to professionals who want to learn from NLP and apply it in the world of business.

Like the 5th Discipline Field Book (Senge), this will be the popular big book of NLP for people who want to take giant steps in the world of business. It will explain NLP and relate the theories and principles to current business challenges, and it will host a compendium of practical techniques drawn from leading practitioners in the field

- How do you get the best from your people?

- What's the best way of organising teams?

- How can NLP help us to motivate our people?

- What about incentives and rewards for employees?

- How do you change a culture and keep it alive?

- How can NLP help my people to become more committed and responsible?

- How can NLP help to develop leadership?


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
6 of 6 people found the following review helpful
By tom
Format:Paperback
After completing my practitioner course I did not know how to use NLP in my company other than working on myself. This book popped up in a search I did for business NLP and it has answers to most of my questions. Lots of examples of how NLP has been used in organisatuions, plus contributions from ten NLP consultants with topics ranging from large scale change to trust in remote teams. A real practical 'how-to' I can recommend to anyone using NLP in business.
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12 of 13 people found the following review helpful
By A Customer
Format:Paperback
I have just started to read it and find it most fascinating and well written. Full of issues and examples that I can relate too. I should say at the outset that I really am not one of the worlds greatest readers, I couldn't honestly say that I have ever truly finished reading a book and the phrase "I just couldn't put it down !" is not one you will ever hear from me.

I started this book an hour or so ago, with the intention of just getting started, promising myself I would read it later in the week. However I really just wanted to carry on reading it, pausing only to send this e-mail. I can't wait to get back to it.

Thanks, JOHN.

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4 of 4 people found the following review helpful
By Andy Smith VINE™ VOICE
Format:Paperback
If you're looking for an NLP book written from the perspective of someone with real, solid business experience, this is it.

This book is packed with real examples from Molden's career as a training and development manager and subsequently as a consultant. This would not be the place to get a step-by-step in-depth description of every NLP technique - rather, the book is focused on practical applications of NLP to common business problems, and it's all the better for that.

Having said that, the book does cover a lot of NLP material from many sources - even including a "mind programming unit" for turning up or turning down the emotional impact of your memories and imagined events which is inspired (if I'm not mistaken) from Richard Bandler's more recently developed "Design Human Engineering".

There is also a useful section on modelling excellence which, although it may not satisfy NLP purists, is designed so that anyone can use it to get valuable results.

Molden has invited other consultants using NLP in business to contribute chapters on their areas of expertise. Along with his own contributions, this gives us a wealth of applications to areas including customer service, time management, presentations, risk assessment and running better meetings.

The book will be equally useful to two quite different types of readers: managers looking for high-impact interventions without the jargon, and NLP practitioners looking for innovative and practical ways to apply their skills in business.
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