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Business Marketing Management: B2b
Business Marketing Management: B2b
Thomas W. Speh , Michael D. Hutt
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PART I: THE BUSINESS MARKETING ENVIRONMENT 1. A Business Marketing Perspective. 2. The Business Markets: Perspectives on Organizational Buyers. PART II: MANAGING BUSINESS MARKETING RELATIONSHIPS. 3. Organizational Buying Behavior. 4. Customer Relationship Management Strategies for Business Markets.... Read More

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