- Paperback: 736 pages
- Publisher: McGraw-Hill Higher Education; 3rd Revised edition edition (1 May 2005)
- Language English
- ISBN-10: 0071244387
- ISBN-13: 978-0071244381
- Product Dimensions: 25.2 x 20 x 2.6 cm
- Amazon Bestsellers Rank: 1,339,497 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
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