Deborah Fischer-Brown, director of advertising and direct marketing, Sun Microsystems
"Required reading for any Web marketer . . . The chapter on 'Generating and Qualifying Leads' is alone worth the price of the book."
Dick Shaver, president, Center for Consumer Guided Marketing
"A trail blazed through a new frontier that will save many false starts and much wasted time."
Book Description
Specific examples and illustrative case studies show marketers how to enhance the business-to-business segment of direct marketing through the Internet and take full advantage of this new, more powerful form of interactive marketing. Included are strategies and tactics for enhancing lead generation, event marketing, fulfillment, order generation, and customer relationship programs.
About the Author
Barry Silverstein is the author of Direct Marketing Lessons You Shouldn't Have Learned the Hard Way. He lives in Acton, Massachusetts.
