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Business Intelligence with MicroStrategy Cookbook [Kindle Edition]

Davide Moraschi
5.0 out of 5 stars  See all reviews (2 customer reviews)

Print List Price: £33.99
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Book Description

In Detail

Business intelligence is becoming more important by the day, with cloud offerings and mobile devices gaining wider acceptance and achieving better market penetration. MicroStrategy Reporting Suite is a complete business intelligence platform that covers all the data analysis needs of an enterprise. Scorecards, dashboards, and reports can be explored and delivered on desktop, the Web, mobile devices, and the Cloud. With the latest Visual Insight tool, MicroStrategy brings the power of BI to the business users, allowing them to discover information without the help of IT personnel.

Business Intelligence with MicroStrategy Cookbook covers the full cycle of a BI project with the MicroStrategy platform, from setting up the software to using dashboards in the cloud and on mobile devices. This book uses step-by-step instructions to teach you everything from the very basics to the more advanced topics. We will start by downloading and installing the software and a well-known sample SQL Server database. Then, one brick at a time, we will construct a fully-featured BI solution with a web interface, mobile reporting, and agile analytics.

The chapters are ordered by increasing difficulty, and each one builds on top of the preceding chapter so that the learning process is progressive. The examples given in this book are practical, and you will be able to see the immediate result of your efforts. We will first cover setting up the platform, including the creation of the metadata and the different objects that are part of a BI project: tables, attributes, and metrics. Then, we take a look at how to create and analyze reports, charts, documents, and dashboards, as well as how to manipulate data with the desktop application, the web Interface, and an iPad device.

The last part of the book is dedicated to advanced topics like the new agile analytics technology from MicroStrategy, where we cover both Visual Insight and MicroStrategy Cloud Express. Whether you are a database developer, data analyst, or a business user, Business Intelligence with MicroStrategy Cookbook will get you up to speed with one of the most powerful BI platforms on the market with the smallest possible investment of time and money.


Written in a cookbook style, this book will teach you through the use of recipes with examples and illustrations. Each recipe contains step-by-step instructions about everything necessary to execute a particular task.

Who this book is for

This book is intended for both BI and database developers who want to expand their knowledge of MicroStrategy. It is also useful for advanced data analysts who are evaluating different technologies. You do not need to be an SQL master to read this book, yet knowledge of some concepts like foreign keys and many-to-many relationships is assumed. Some knowledge of basic concepts such as dimensional modeling (fact tables, dimensions) will also help your comprehension of this book. No previous MicroStrategy knowledge is needed.

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Product Description

About the Author

Davide Moraschi is a business intelligence contractor and trainer. He is a MicroStrategy Certified Engineering Principal specializing in healthcare data. Born in Italy and married to a Japanese woman, he now lives in what is probably the hottest city in Europe: Seville. He speaks English, Spanish, and fluent SQL. Since the early nineties, he's been working as a database developer and BI specialist for multinational companies (Microsoft, Novartis) and for public institutions like the European Commission.He's also the author of the blog, and he is an active member of the MicroStrategy group on LinkedIn. He can be reached at

Product details

  • Format: Kindle Edition
  • File Size: 13175 KB
  • Print Length: 356 pages
  • Publisher: Packt Publishing (25 Oct. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00G9308DQ
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: #782,307 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Most Helpful Customer Reviews
Format:Kindle Edition
I found this book useful and easy to follow: it contains almost all you need to create your project with the product; the language is clear and the recipes are proposed sequentially, with every steps explained with great precision. A BI project is no easy work and there are many variables involved: requirements, analysis, user acceptance, budget constraints... This books provides a solid base to face the task while minimising cost.
Everything in the book can be done with the MicroStrategy free edition. Additional help comes from the video screen-casts, so that you can watch the execution of every step.
Mr Moraschi is the only author I know able to quote Shakespeare and Ghostbusters in a book about Business Intelligence.
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5.0 out of 5 stars very useful read for Microstrategy users 26 Feb. 2014
Format:Kindle Edition
step by step instructions and examples make this book extremely useful to microstrategy users. there is no need to read the entire
microstrategy pdf manuals for every aspect of mstr like design,administration, reports development , mobile and ipad configuration. this book covers all of it in simple to understand techniques. Thank you for this compact guide.
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Most Helpful Customer Reviews on (beta) 4.3 out of 5 stars  8 reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars Excellent Microstrategy guide 3 Jan. 2014
By eric h souare - Published on
One of the first manuals outside of the official Microstrategy (vendor) publications. I like that it takes you through an entire report development cycle. The steps are easy to follow and the instructions accurate.
On a personal note, I have known Davide for a few years now. When I am stuck on a complex microstrategy problem, he is the only one I go to.
3 of 3 people found the following review helpful
5.0 out of 5 stars Best how-to technical book read to date, screencasts, comprehensive coverage, fun to read 1 Mar. 2014
By A. Zubarev - Published on
The Business Intelligence with MicroStrategy Cookbook by Davide Moraschi is my best technical reading experience so far!

Many reasons contribute to it, but first of all it is the author's manner of writing: some very tasteful humor, openness and being exact to the point. Another is that Davide relentlessly provided short (2 min or so) videos on DropBox that accompany each achievement or goal as you progress thru the book, and a picture worth 1,000 words, we know it best - Business Intelligence developers and alike!

The book is also well structured: it covers a topic and lets you experiment, if you ever get stuck, each section is followed by a how to sort of an explanation.
But most importantly this book teaches you the art of delivering insight, creating a useful and visually powerful content. Across platforms and various technologies. From A RDBMS to Hadoop and Vertica.
Having a relatively decent computer and something like $30, which is the cost of the book (the rest is provided for free by MicroStrategy and other vendors' technologies used in the book) you can become a Business Intelligence developer. I call this a magnificent opportunity! And I mean it, the author covers not only one or two basic reports, but also some of the most intricate ones (heatmap, double axis, MTD/YTD and more).
For me, quite an experienced Business Intelligence developer who used a variety of tools as Crystal Reports, Brio, JDEdwards Report Writer, ActiveReports, SSRS, SiSense and a few others, MicroStrategy is very much appealing, top of the top competing vendors out there I deem.
Actually, after reading this book my interest about what else I can do with MicroSrategy actually even arose, this is because I discovered MicroStrategy can deliver reports to the most known mobile platforms and it can even leverage Hadoop to excavate insight from its deeply distributed file system (via Impala or similar MR abstractions). What seems to be missing in the product (not the book), is the statistical analysis integration (R, Julia or Matlab etc.).

It is not necessarily a deficiency (the book already has 300 pages plus), but I would like to have the following topics also included in the book:
How to prepare reports for production, e.g.

1) proper deployment techniques;
2) Supplementary tools as Command Manager;
3) Validating user input (report input parameterization is covered), and
4) Metric Formula Language.

Hopefully in release 2 of the book, as MicroStrategy is releasing new features at a very high pace, Davide will provide this additional content.

Frankly, if I were writing the book I would choose Davide's style: lots of detailed steps, accompanying videos and some humour. And the book is very well poised for the future.

I am sure I am not the only one who gave and will give a 5 out of 5 star rating.
3 of 3 people found the following review helpful
5.0 out of 5 stars Great Starter guide 11 Feb. 2014
By Ashish - Published on
Format:Kindle Edition
This is the first book by an independent MSTR expert which goes from scratch till full development cycle. Absolutely recommended for beginners, good refresher for architects. The best part is it takes on a Data Model, goes through every step of development in a very precise and simple to understand steps. It gives explanation through its "How it works" section which I think should be how a good guide should be written.
It covers almost every aspects of MSTR objects which a developer needs to know.It also gives good input of various new products from MicroStrategy.

Just for note: This is a cookbook and not a detail theory book so it will give reader all the ammunitions to fight the extreme curve of learning MSTR but for detail learning reader should keep MSTR product guides handy and go through them. These product guides are still the ones without which learning MSTR is incomplete.

For the author: I would like to see a similar cookbook, a sequel to this basic guide which is on advance topics simulating the common DW scenarios and one on Administration for beginners including EM, Metadata, IM, OM. Thanks for this good read!

1 of 1 people found the following review helpful
4.0 out of 5 stars Useful One-stop Resource 8 July 2014
By Cynthia M. Howson - Published on
Format:Kindle Edition
This is a useful book on all the core aspects of using MicroStrategy including building an initial project, with the various options for joins, metrics, dimensions. The chapters on report design covers basic layouts, as well as charts, prompts, and dashboards. More attention is given to designing reports using the desktop client rather than the Web interface. I found this a bit unusual as nowadays more authors are Web authors and mainly only the architect is using the desktop client.
There is also a short chapter on MicroStrategy’s new Visual Intelligence and instructions for configuring and designing mobile reports.
The book provides both step-by-step instructions as well as important screenshots. It also includes a number of videos (warning: if you are a print book reader, the links are case sensitive; if you are an e-book reader, just click on the link). The videos are good, but compared to videos accompanying other BI books, audio and call-outs are lacking.
While the book accurately provides step-by-step instructions, what I missed are the concepts and best practices. For example, the author writes “Dashboards are documents with all sections disabled but the Detail Header …they can be considered as an information cockpit for managers and decision makers. Still they’ll never substitute Excel in the heart of your users …”
It’s a disappointing comment from a BI expert; if the BI solution is not providing anything better than Excel, than indeed, why bother? A well-designed dashboard is so much more than a document with a hidden section, and so much more than Excel. In this regard, the book is technically accurate but lacks some of the context that all BI practitioners need to keep in mind when building solutions.
Despite these concerns, the book is a useful resource and one-stop overview for MicroStrategy users. You can access a free chapter from the publisher web site at Packt.
1 of 1 people found the following review helpful
5.0 out of 5 stars Perfect book for learning MicroStrategy BI on a Kindle 24 Dec. 2014
By A Customer - Published on
Format:Kindle Edition|Verified Purchase
The author leads the reader through a series of bona-fide workshops that will give you a strong understanding of the sophisticated and robust data warehouse/business intelligence environment of MicroStrategy. If you have already used MicroStrategy tools, the labs can fill out your knowledge set. Either way, the Kindle and this book together are the perfect application for investing your time in the labs - and you SHOULD go through all the labs - because you not only can read through the directions on the Kindle, you can EASILY navigate to the URI links provided in the book without losing your train of thought in your extant lab. Either way: go through the book, and the author will have opened a door of BI knowledge that is difficult to penetrate: the MicroStrategy BI environment.
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