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Business Innovation: A Little Book of Big Ideas: 1 [Paperback]

Mr Nick Whiteley

Price: 9.99 & FREE Delivery in the UK on orders over 10. Details
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Book Description

17 Nov 2012
“A company of sheep will unleash a competition of wolves” ... Nick Whiteley.

Competition is everywhere; asymmetric, disruptive and coming from every angle. Businesses need to go back to their roots and start innovating again. Success isn't a destination, it’s an innovation journey and once you stop innovating, failure isn't far behind.

In “Business Innovation”, the author challenges the existing corporate structures and approaches that stifle innovation and risk the long term future of the corporation. Instead, the author suggests companies need to embrace a new collaborative “hive” structure and resist hierarchical and clone mentality.

This book is full of ideas including how to create a culture of innovation, where to start the innovation journey and how to overcome internal barriers. Using concepts from Ocean Blue Strategy, Competing Values Framework and drawing on his own experience to present approaches and methods that create competitive advantage through innovation.

Time is the one commodity that can’t be bought, stored or sold and the author has distilled and condensed the ideas with precision so this book can be a fast read.

Kick-start your innovation journey now.


The book is relevant for anyone within the organisation responsible for Innovation including Chief Executive Officers, Chief Innovation Officers, CIO’s, Product Directors, Managers and anyone who struggles to get an idea from concept to acceptance and production.

Review: "A business innovation in itself" - by Allie Lo

"The world is no longer subject to top down direction, but bottom up choice and freedom," says the author of this Kindle ebook on innovation in business. This statement seems to me to be particularly relevant to the publishing revolution created by Amazon with its Kindle, of which this ebook is an excellent product example. This ebook is all about the people in business today and the importance of enhancing their individuality and creativity. With new technology and media, the faceless corporation must give way to a more personalized approach in business if it is to survive.

There is a lot to read and ponder in this ebook, but the author hopes to give value for money. Interestingly, an innovation of his in this regard is to consider value from a cost per reading-hour stance. He points out that weighty tomes don't give value if it takes hours to plough through them for little information. The author has borne his own words in mind when giving us an extremely interesting read full of new ways of looking at business. "Remove everything that doesn't add value," he advises, "and simplify everything else."

For too long have business and economics been dense with jargon, making what should be a simple process seem impenetrable to customers and business people alike. This Kindle ebook is no less than a revolution in itself, if a small one. The author refers to it as 'short,' but it's long enough to get its very pertinent points across and to help us make sense of a whole new business model. I would recommend it to anyone interested in companies, how they work and how they should work, whether business insider or customer. In fact, I think that it has much to offer our whole lives, not just the business end of them.

Product details

  • Paperback: 100 pages
  • Publisher: CreateSpace Independent Publishing Platform (17 Nov 2012)
  • Language: English
  • ISBN-10: 1480223174
  • ISBN-13: 978-1480223172
  • Product Dimensions: 0.7 x 13.8 x 21.3 cm
  • Amazon Bestsellers Rank: 2,240,518 in Books (See Top 100 in Books)

Product Description

About the Author

Nick Whiteley has worked in the high tech industry for over 20 years serving as both Chief Technical Officer and Managing Director. Nick created a highly disruptive software product in the health market before starting innogise, a consultancy business, to help other companies innovate and grow.

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