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Business for Higher Awards (second edition) (Business for Higher Awards with Marketing for Higher Awards) (Paperback)

by Mr David Needham (Author), Maureen Rawlinson (Author), Mr Martin Coles (Author), Mr Rod Harris (Author), Mr Rob Dransfield (Author) "Marketing does not simply focus on selling and advertising ..." (more)
4.8 out of 5 stars  See all reviews (4 customer reviews)
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Business for Higher Awards (second edition) (Business for Higher Awards with Marketing for Higher Awards) + Marketing: Principles and Practice
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Product details

  • Paperback: 696 pages
  • Publisher: Heinemann; 2 edition (19 Jul 1999)
  • Language English
  • ISBN-10: 0435453149
  • ISBN-13: 978-0435453145
  • Product Dimensions: 26 x 21.8 x 3 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 141,227 in Books (See Bestsellers in Books)

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Product Description

Product Description

This student text offers full coverage of the core units for Business HNC/D, reinforcing the theory with case studies and activities to develop students' knowledge and understanding.
Inside This Book (Learn More)
First Sentence
Marketing does not simply focus on selling and advertising. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

4 Reviews
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Average Customer Review
4.8 out of 5 stars (4 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
19 of 19 people found the following review helpful:
5.0 out of 5 stars excellent, 14 April 2000
By A Customer
If you are studying for an HNC in Business this book is excellent, really easy to follow and it's full of very relevant information. It certainly makes the course a lot easier ! .
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10 of 10 people found the following review helpful:
5.0 out of 5 stars HND BUSINESS STUDENTS, THIS BOOK IS A MUST!!!, 23 Sep 2002
If your studying for a HND Business course, then this book is for you. It has a basic and in-depth knowledge of all the modules you will be learning. I have completed my HND and so can you. The book itself is user friendly, and the short exercises are also good, for active learning.

You may come across alot of books in your way, but Heinemann is a trusted publisher offering great books on business, especially Business for Higher Awards.

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7 of 7 people found the following review helpful:
5.0 out of 5 stars Excellent, 24 Jan 2003
By nik woodward (sheffield, south yorkshire United Kingdom) - See all my reviews
This book is excellent it contains the 6 core module for either the HNC?HND courses. it is easy to use with asssignmenst to test your knowledge. a very good all round book for people who want to learn about business
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4.0 out of 5 stars good value for money
I needed this book for my college course and did not want to pay the earth for it. This was really cheap and is perfect for my needs.
Published 19 days ago by shannymac

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