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Specifically developed for the BTEC Higher National Certificate or Diploma award in Business and Finance introduced in 1995, this text can also be used to supplement first-year undergraduate programmes in Business Studies and Management, A-Level Business Studies, and GNVQ Advanced Business. The book includes extensive case-studies, tasks and discussion points which develop underpinning skills and knowledge. It is designed to help students to relate their activities to work and the business environment, and contains theory relevant to higher-level programmes. The book also gives practical advice on research and reference sources.
Specifically developed for the BTEC Higher National Certificate or Diploma award in Business and Finance introduced in 1995, this text can also be used to supplement first-year undergraduate programmes in Business Studies and Management, A-Level Business Studies, and GNVQ Advanced Business. The book includes extensive case-studies, tasks and discussion points which develop underpinning skills and knowledge. It is designed to help students to relate their activities to work and the business environment, and contains theory relevant to higher-level programmes. The book also gives practical advice on research and reference sources.
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Marketing does not simply focus on selling and advertising. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Marketing does not simply focus on selling and advertising. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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