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Business for Higher Awards
 
 

Business for Higher Awards (Paperback)

by David Needham (Author), Robert Dransfield (Author), Rod Harris (Author), Martin Coles (Author) "Marketing does not simply focus on selling and advertising ..." (more)
5.0 out of 5 stars See all reviews (3 customer reviews)

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Product details

  • Paperback: 912 pages
  • Publisher: Heinemann (23 Jun 1995)
  • Language English
  • ISBN-10: 0435285343
  • ISBN-13: 978-0435285340
  • Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 468,011 in Books (See Bestsellers in Books)

    Popular in this category:

    #10 in  Books > Study Books > FE & College > Vocational > Vocational Qualifications > GNVQ > Business
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Product Description

Product Description
Specifically developed for the BTEC Higher National Certificate or Diploma award in Business and Finance introduced in 1995, this text can also be used to supplement first-year undergraduate programmes in Business Studies and Management, A-Level Business Studies, and GNVQ Advanced Business. The book includes extensive case-studies, tasks and discussion points which develop underpinning skills and knowledge. It is designed to help students to relate their activities to work and the business environment, and contains theory relevant to higher-level programmes. The book also gives practical advice on research and reference sources.

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Marketing does not simply focus on selling and advertising. Read the first page
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3 Reviews
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Average Customer Review
5.0 out of 5 stars (3 customer reviews)
 
 
 
 
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18 of 18 people found the following review helpful:
5.0 out of 5 stars excellent, 14 April 2000
By A Customer
If you are studying for an HNC in Business this book is excellent, really easy to follow and it's full of very relevant information. It certainly makes the course a lot easier ! .
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10 of 10 people found the following review helpful:
5.0 out of 5 stars HND BUSINESS STUDENTS, THIS BOOK IS A MUST!!!, 23 Sep 2002
If your studying for a HND Business course, then this book is for you. It has a basic and in-depth knowledge of all the modules you will be learning. I have completed my HND and so can you. The book itself is user friendly, and the short exercises are also good, for active learning.

You may come across alot of books in your way, but Heinemann is a trusted publisher offering great books on business, especially Business for Higher Awards.

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7 of 7 people found the following review helpful:
5.0 out of 5 stars Excellent, 24 Jan 2003
By nik woodward (sheffield, south yorkshire United Kingdom) - See all my reviews
This book is excellent it contains the 6 core module for either the HNC?HND courses. it is easy to use with asssignmenst to test your knowledge. a very good all round book for people who want to learn about business
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