I have read many books on business and entrepreneurship and its sad to say that I really struggled with this one. I found much of it unnecessarily long winded and did not contribute much in terms of knowledge, insights, or innovative new ideas.
From the title if you hope to become a business model genius after reading this book I'm afraid it might not live up to your expectations. Its major offence is that it is completely devoid of inspirational insights or life altering game changers and if you're like me you'll struggle to finish it for that reason, because it doesn't live up to its own title.
I get the sense that this book wasn't sure what it was meant to achieve. It was written like an academic script but dressed up like an exciting easy to digest game changer. I was very disappointed with this book, because I think it had so much more potential. I felt that the author should have been a little more concise, to the point, and most importantly have kept it simple.
I would give it 1 star but I'm giving it the benefit of the doubt as it may help someone somewhere and if it wasn't for the fact that it was so poorly written that I haven't finished reading it and for that reason I cannot condemn it to only 1 star. Read it if you want, but I wouldn't hold your breath for anything amazing.