- Paperback: 128 pages
- Publisher: Capstone (25 Mar 2002)
- Language English
- ISBN-10: 1841122122
- ISBN-13: 978-1841122120
- Product Dimensions: 17 x 12.2 x 1 cm
- Amazon Bestsellers Rank: 4,861,506 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Fast track route to understanding and mastering e-business tools and opportunities
Covers the key areas of e-business, from developing e-business strategies and learning how to complement existing business program to using e-business as a change management tool as well as a competitive weapon
Examples and lessons from some of the world's most successful businesses, including Staples, Travelocity, eBay and COVISINT, and ideas from the smartest thinkers, including Patricia Seybold, Thomas Koulopoulos, John Hagel III, Marc Singer, Thomas H. Davenport and John C. Beck
Includes a glossary of key concepts and a comprehensive resources guide
From the Back Cover
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Inside This Book
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