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Business Exposed: The Naked Truth About What Really Goes on in the World of Business (Financial Times Series) [Paperback]

Freek Vermeulen (Author)

5.0 out of 5 stars See all reviews (9 customer reviews)

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Book Description

Publication Date: 14 Oct 2010 | ISBN-10: 0273732927 | ISBN-13: 978-0273732921 | Edition: 1

Cutting edge, pithy and provocative, this is a no-holds barred analysis of business today that will entertain and appal you in equal measure.

This entertaining expose of the business world, reveals the scandals, quirks, counter-intuitive behaviour and downright silliness that make up business today. Based on rigorous research and verifiable facts, combining revelation, story-telling and analysis, this book will defy anyone to read it and not emerge better-informed about the reality of business today.

From the collective inertia of middle management to the cowardly reluctance of CEOs to stand out from the crowd, from the soap opera of working with consultants to the mystery of why top executives’ salaries bear no resemblance to the performance of their firms, Business Exposed will entertain and appal you in equal measure.

The author is widely recognised as a new and emerging business guru, speaking of him in 2009, the Financial Times said: “The London Business School associate professor is a rising star and his pithy observations are both accessible and authoritative.”

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Cutting edge, pithy and provocative, this is a no-holds barred analysis of business today that will entertain and appal you in equal measure.

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Product details

Paperback: 256 pages
Publisher: Financial Times/ Prentice Hall; 1 edition (14 Oct 2010)
Language: English
ISBN-10: 0273732927
ISBN-13: 978-0273732921
Product Dimensions: 13.8 x 1.6 x 21.6 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (9 customer reviews)

Amazon Bestsellers Rank: 340,176 in Books (See Top 100 in Books)

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Product Description

Review

A groundbreaking new book that challenges common perceptions. [...] The book is a must-read as it is a wake-up call of sorts for those who have to deal with diverse areas of management. -- Educators' Digest, 2010

Punchy and readable. [...] Interesting and, for a management book, surprisingly readable opinions on corporate strategy. -- The Economist, 2010

[Freek] is not hesitant to reveal the truths he has discovered no matter how much, or whom, it hurts. -- Business Strategy Review, 2010

Believe it or not, there is an Associate Professor of Business Strategy by the name of `Freek'. He's quite a good one, too. `Business Exposed' challenges conventional thinking and seeks to bust some myths. -- People Matters, 2010

This will be uncomfortable reading for many senior bosses.
-- Director Magazine, 2010

From the Back Cover

"... a delicious read, a candy dish of witty reflections about the current state of management in a candid and disarming personal tone. Two thumbs up!"

Gabriel Szulanski, Professor of Strategy, INSEAD

"If the role of CEO is chief storyteller, Vermeulen's role is chief doubter ... You'll never look at business in the same way again."

Stevie Spring, Chief Executive Officer, Future plc

"disrobes the emperor of conventional wisdom to reveal how things really work in the strange business of business ... ."

Costas Markides, Professor and holder of the Robert P. Bauman Chair in Strategic Leadership, London Business School

"Every so often a book comes along that re-frames business, Business Exposed does just that in a face-paced, smart read, chock full of insights that you won't expect."

Kathleen M. Eisenhardt, Stanford Warren Ascherman Professor of Strategy and Organization, Stanford University

PARES BACK THE CORPORATE VENEER WITH A SCALPEL AND EXPOSES THE NAKED TRUTH ABOUT HOW BUSINESS REALLY WORKS

See all Product Description

Inside This Book (Learn More)

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Most Helpful Customer Reviews

6 of 6 people found the following review helpful

5.0 out of 5 stars Breath of fresh air 2 Nov 2010

By Peter

Format:Paperback

I thought this book was just a breath of fresh air. Prof Vermeulen writes about his
own book (referring to the tale of the Emperor's new clothes): "And I guess that's
really what this book is: it's a little boy shouting "he is naked!"Because the world of
business isn't always what it pretends to be. Things aren't as rational, well-organized
and well-oiled as we're told they are. And we sort of know that...".

Business Exposed is very different than any of the other business books I have read.
Those are informative, but often also give you the feeling that they are more of the
same: old wine in new bottles. Vermeulen writes that his book is more "a book about
business" than "a business book" and I think he is right. An ex CEO or management
consultant could never have written this book. He is like a scientist studying a
different civilization, and you learn so much about the world of business from that. I
really recommend this book.

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3 of 3 people found the following review helpful

5.0 out of 5 stars Insightful and entertaining 9 Nov 2010

By Montserrat

Format:Paperback

This book really reminded me of Freakonomics. It has the same wow factor to it, in terms of the surprising and unusual insights that it describes. It is also based on solid scientific evidence, like Freakonomics. I really had the feeling I had learned something about the business world by reading it. What is also similar - although the writing styles are definitely not exactly the same - is that it simply reads very well, and is highly entertaining.

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2 of 2 people found the following review helpful

5.0 out of 5 stars Why you should really read Business Exposed 18 Dec 2010

By Amandine

Format:Paperback

How do bad practices prevail in organizations? Why and when is winning an acquisition not really winning? What do managers have in common with monkeys? All these topics are discussed in Business Exposed, a delightful read that takes us into the world of organizations and into the minds of their managers. Professor Vermeulen writes well: his book is fun to read and packed with examples of well-known organizations in a variety of industries. But what is particularly exciting about this book is that it not only entertains but also provides solid academic research findings. Business Exposed delivers relevant and rigorous thoughts about the world of organizations. Whether you are a manager or simply interested in management, this book will surprise you with counter-intuitive facts and sometimes dismaying truths about businesses. A must read!

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› See all 9 customer reviews (newest first) on Amazon.co.uk

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› Go to Amazon.com to see all 3 reviews 5.0 out of 5 stars

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Most Recent Customer Reviews

5.0 out of 5 stars A biting look at the REAL world of business. Tasty.

This is possibly the best business book I've ever read.

It is a little like Richard Wiseman's '59 Seconds' but much less gimmicky and indeed focused exclusively on the... Read more

Published on 4 Mar 2011 by David Atkinson

5.0 out of 5 stars Intriguing

This book covers a whole range of intriguing questions. There is not one particular topic, but they clearly are all connected. Read more

Published on 28 Dec 2010 by JaneR

5.0 out of 5 stars Original and relevant

Great piece of work. Freek describes well known management topics in a very original manner. His unorthodox viewpoints make his book intriguing to read and the book provides ample... Read more

Published on 22 Dec 2010 by Hedde Draper

5.0 out of 5 stars Enlightening

Freek does not present a detailed single piece of research, nor does he subject you to a dogmatic personal theory. Read more

Published on 3 Dec 2010 by Gareth

5.0 out of 5 stars Finally, business inspiration that comes with integrity!

Don't you get sick of slick recipes for success, pontification and sophistry? No wonder the business shelf at airports has been shrinking. Read more

Published on 14 Nov 2010 by Dominic Houlder

5.0 out of 5 stars Distilled from concentrate :)

How refreshing to find so many insights, explanations stories backed up not by cheap conviction but by thorough research and empirical evidence. Read more

Published on 10 Nov 2010 by Stephen

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