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Business Environment in a Global Context [Paperback]

Andrew Harrison
3.3 out of 5 stars  See all reviews (3 customer reviews)
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Book Description

17 Dec 2009 019921400X 978-0199214006
This is the first textbook on the business environment written with postgraduate courses firmly in mind, providing the theoretical rigour and international focus required.

The global context of Andrew Harrison's textbook provides a backdrop against which a variety of external elements of the business environment can be viewed. Harrison explores the key issues influencing the environment at different spatial levels, including the impact of globalization. A full complement of pedagogical features are consistently applied throughout the book to support students and to ensure they benefit fully from the international content of Harrison's work. The book is packed with up-to-date examples from the World Cup to no-frills airlines and companies such as Nokia and Ericsson, while covering the latest effects of the global financial crisis. Figures and diagrams are employed throughout the book to bring the concepts of the business environment to life. Harrison includes opening scenarios to catch the reader's attention, and discussion questions, research topics, and case studies to encourage discussion and further exploration of topics. A brief introduction to economics is supplied at the end of chapter 1, for those students who require additional support in this area.

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Lecture notes
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Assignment scenarios and questions
Guidance on discussion questions and cases

For Students:

Chapter and case study updates
Annotated web links
Updates on research topics
Additional economics and politics support

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Product details

  • Paperback: 432 pages
  • Publisher: OUP Oxford (17 Dec 2009)
  • Language: English
  • ISBN-10: 019921400X
  • ISBN-13: 978-0199214006
  • Product Dimensions: 1.8 x 19 x 24.7 cm
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 174,770 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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About the Author

Dr Harrison holds qualifications from London, Salford, and Leeds Universities and the Trinity College of Music, London. He began his career in accountancy and held teaching appointments in Further Education before moving to Teesside University. He has also been a Visiting Lecturer at the Fachhochschule in Coburg, Germany, the State University of Uzhgorod, Ukraine, and the Technical University of Kosice, Slovakia (ongoing). In 2008, he was awarded an honorary doctorate by the Technical University of Kosice.

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Most Helpful Customer Reviews
2.0 out of 5 stars Not matching the description 17 Oct 2013
Format:Paperback|Verified Purchase
It was said to be in reasonable condition and I accepted the possibility of it having some writing inside, however, the inside chapters are covered with highlighter and pen markings which in some cases cross out words. It was not in 'nearly new' condition and I was very disappointed with the purchase.
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I purchased this book whilst studying an International Business MBA module. It offers a fair introduction to Business in a Global context, but fails to cover contemporary issues such as the Credit Crunch, and only briefly touched on the rising dominance of China in the new global order. The chapters on the future of the Euro, and the Introduction to Macroeconomics provided a fair overview, hence the 4 star (instead of 3 star) rating. Overall the book does an ok job at introducing key topics in the current global macroeconomic environment, with further reading of additional materials being required for an in depth analysis of specific topics.
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0 of 1 people found the following review helpful
4.0 out of 5 stars Quite good 18 Feb 2013
Format:Paperback|Verified Purchase
It's a good book however the topics are very broad and that makes it difficult when you're trying to find a specific topic.
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