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Business Email Marketing - Proven tips, solutions and tools for small business owners
 
 

Business Email Marketing - Proven tips, solutions and tools for small business owners [Kindle Edition]

Jacqueline Biggs
5.0 out of 5 stars  See all reviews (8 customer reviews)

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Product Description

Product Description

"An easy read, packed full of practical tips and strategies, ideal whether you are just starting an email marketing campaign, or looking for more advanced strategies." AP

"This book has given me so many suggestions on how I can generate qualified leads really quickly. Plus, all the resources on how to get guest blogging opportunities are also really useful. It's well worth reading." JK

Description:

Struggling with business email marketing? Low opening rates and just a small percentage of readers clicking through to your website are the frustrations of thousands of business owners sending business to business emails.

We all receive too much email, so how is it possible for brands to break through the huge clutter? Add to this the explosion of social media that has changed the way that people communicate with each other, is there actually any future for email marketing?

Yes, yes yes, there is!

Business email marketing reveals proven tips, solutions and tools on how to make money from email marketing. Email is still an incredibly effective marketing channel, when used correctly. Whether you run a large or small business, it provides a cost effective way to communicate with prospects and customers. Email is not in decline, but it is changing and it’s vital that you move with these changing times. The marketers that are winning are those increasing the relevance of their emails through personalisation and better matching of behavioural data with content. For many companies, email is the most effective sales channel in their business.

The goal of this e-book is to help you improve the effectiveness of your email marketing and show you the secret to exploding the growth of your database fast. Whether you have been using this channel for years, or are just starting out, you will get enormous value from this book, as Jacqueline shows you how to create a targeted email marketing strategy that works for your specific business.

What you will learn
• How to choose the right email service provider.
• How to grow a targeted database, fast.
• How to segment and identify profitable niches in your database.
• How to create an email marketing strategy that delivers results.
• How to write compelling content every time.
• The most important metrics you need to focus on to ensure your effectiveness.
• How to integrate email marketing with social media to maximise effectiveness.

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Product details

  • Format: Kindle Edition
  • File Size: 283 KB
  • Print Length: 67 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Londomina Press (8 Dec 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00ALE9H3G
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: #345,295 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Jacqueline Biggs is an international best selling author of two books on marketing for small business owners. Jacqueline has been a marketing strategist for almost fourteen years, for ten of these she worked with a number of FTSE 100 brands including Intel, Scottish and Newcastle, GlaxoSmithKline, Reckitt Benckiser, Procter & Gamble and Kellogg's whist at Euro RSCG and M&C Saatchi advertising agencies in Sydney, New York and London.

In 2009, Jacqueline launched Blue Lemons www.blue-lemons.com, a results focused marketing agency for start-ups and small to medium sized businesses. Jacqueline realised that all the tips and strategies she had learned and created for corporate brands could be applied to start-ups and small companies and generate extraordinary results on very small budgets.

To access her current book promotions go to www.jacquelinebiggs.com/books



Customer Reviews

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Must read for small business owners !! 10 Dec 2012
By CM
Format:Kindle Edition
My email marketing has always had really low response rates and I now realise why!!!!
The section on how to avoid being unwittingly seen as spam is pretty enlightening - it explains a lot!! I also hadn't thought about segmenting my customer list before and creating different emails for each segment.
A great read!
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1 of 1 people found the following review helpful
5.0 out of 5 stars A fantastic read and full of brilliant tips 3 Jan 2013
By Geoff
Format:Kindle Edition|Verified Purchase
I always find I get so overwhelmed by email marketing but this book was great at putting my mind at ease, I am always referring back to it. The book has a brilliant way of breaking down the tips into an easy to understand format. I highly recommend you to by this if your a small business or just wanting to get a better understanding of email marketing.
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1 of 1 people found the following review helpful
By Michael
Format:Kindle Edition
Love this book, great read with many easy applicable tips to get as effective as you can with your e-mail marketing campaigns!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Read this book! 17 Dec 2012
By TB
Format:Kindle Edition
If you're a novice you will benefit from the simple explanations about how to get started, which email service provider to choose and how it all works. If you have a few years' experience then the advanced content marketing strategies on targeting the customer buying cycle are very useful, as is the section on split-testing. An easy, enjoyable read.
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