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Product Description
Product Description
"Business Economics" is concerned with the nature, scope and the functioning of business enterprises. The book synthesises traditional and modern economic concepts and tools of analysis to build a coherent analytical framework capable of dealing with questions of direct relevance to business. "Business Economics" uses real world examples and is enriched with case studies drawn from a variety of sources in the UK and other countries, from the small firm to the international corporation. A unique feature of this textbook is the inclusion of applications following each chapter. These case studies and the numerous questions and problems are designed to illustrate economic thinking, to assist business problem solving and to stimulate seminar discussions. This new edition adopts a more user-friendly approach, and has been thoroughly up-dated to incorporate important recent developments in business economics.
About the Author
Maria Moschandreas studied economics in Athens and at the London School of Economics and spent four years in auditing and consultancy work before embarking upon an academic career. She has taught business economics to a variety of undergraduate and postgraduate courses, and wrote this text while a Principal Lecturer in Economics at the Middlesex University Business School.
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Most Helpful Customer Reviews
Format:Paperback
I was lucky enough to be taught by Maria Moschandreas at Middlesex University Business School, I used this book extensively in Year 2 of my Business Economics degree and it is excellent.
Format:Paperback
This book is very well written and very easy to understand in comparison to other business books out there. It contained a lot of information which allowed me to use it for two of my modules. Only drawback is that some subjects are not covered in as much detail as you would like, so check it out first.
Format:Paperback
This is a very useful book when used along side a business economics module. It explains key concepts in detail, but is still easy to understand.
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