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'It is fantastic to see a Business Economics book genuinely written for business students." --Rob Hayward, Senior Lecturer, University of Brighton
'The author has succeeded in writing an engaging and accessible introduction to economics for business students.'
-- Dr Terry Robinson, Manchester Business School
'The author has succeeded in writing an engaging and accessible introduction to economics for business students.'
-- Dr Terry Robinson, Manchester Business School
Product Description
What determines the demand for products? Why do some businesses succeed and others fail? How do managers establish a pricing strategy? In the world of business, the ability to understand economic issues is crucial to making successful business decisions. Written specifically for business students, this lively and stimulating textbook provides an ideal introduction to economics. The author adopts the viewpoint of a manager and focuses on the relevance of economic concepts to business practice. While the content is firmly based in economic theory, the text is packed full of thought provoking and contemporary examples to encourage the development of problem-solving skills and to enable business students to readily engage with economics. Business Economics is particularly well suited to one semester modules, and its concise and accessible style makes it core reading for all business students taking their first module in economics. Online Resource Centre For registered adopters of the book: A testbank of questions Customizable PowerPoint slides Case study teaching notes with guide answers to the questions Group exercises based on the 'you are the manager' activities in the book Figures from the text VLE cartridge For Students: Self test questions Additional short case studies Audio animated PowerPoints for more complex graphs Chapter summary podcasts of 3-5 minutes, summarizing the key concepts in each chapter Sample essays Links to LSE video and podcast lectures Solutions to exercises 'One step further' feature containing more advanced material Oxford NewsNow
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Format:Paperback
Brilliant book, using it for my degree at SHU and its very pratical and has been written in a very easy to undersatnd way. Also has a lot of current events in it which makes it very easy to relate to and grasp. Would recommend it.
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