I found "Business Darwinism" to be a no-nonsense, intelligently written evolution of information. The reading experience is educating, and at the same time, entertaining. It's a compendium of fascinating, and important events that shaped our current day information systems models. The Darwin, and other evolution analogies that the author selected, as well as the attention-grabbing timelines and events makes for an interesting read. He very nicely positions the IT importance intelligently at the center of the corporate model without overstated importance, and supports it with well-built logic as to why it works. The appeal of the book is that anyone, hanging on to any position on the corporate flagpole will find it both interesting and educational, as it helps him or her understand the core value of information at the business level, without all the technogibberish.