- Paperback: 208 pages
- Publisher: Harvard Business School Press; illustrated edition edition (1 July 2003)
- Language English
- ISBN-10: 1591392748
- ISBN-13: 978-1591392743
- Product Dimensions: 21 x 14.1 x 1.7 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 226,829 in Books (See Top 100 in Books)
- See Complete Table of Contents
 Trade In this Item for up to £1.00
Trade in Business Review on Corporate Responsibility ("Harvard Business Review" Paperback) for an Amazon.co.uk gift card of up to £1.00, which you can then spend on millions of items across the site. Plus, get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Product details |
Product Description
Product Description
Harvard Business Review on Corporate Responsibility
What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and nonprofit institutions, and how community needs are actually opportunities to develop ideas and demonstrate business technologies. Readers will see how corporate responsibility can lead to new markets and solutions to long-standing business problems.
The Harvard Business Review Paperback Series
The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.
Inside This Book
(Learn More)
First Sentence
While individual incomes may be low, the aggregate buying power of poor communities is actually quite large, representing a substantial market in many countries for what some might consider luxury goods like satellite television and phone services. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
While individual incomes may be low, the aggregate buying power of poor communities is actually quite large, representing a substantial market in many countries for what some might consider luxury goods like satellite television and phone services. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
This collection of papers from well-known and respected authors such as Prahalad, Porter, and Kramer is a very good starting point for everyone who wants to get into the topic of corporate responsibility. In a very academic way these authors describe the concept, scope, and possibilities of corporate responsibility. With their years of experience in their fields they are able to outline examples of how this concept should work, but especially how it really works in practice.
As with most Harvard Business Press paper collections you will get excellent theory on the topic mixed with brilliant insights and prescient views. The expertise of the authors allows them to provide the reader with a great overview on the interaction between the different factors that play a role in corporate responsibility.
- Frank Roettgers, author of Going Green Together: How to Align Employees with Green Strategies
As with most Harvard Business Press paper collections you will get excellent theory on the topic mixed with brilliant insights and prescient views. The expertise of the authors allows them to provide the reader with a great overview on the interaction between the different factors that play a role in corporate responsibility.
- Frank Roettgers, author of Going Green Together: How to Align Employees with Green Strategies
1 of 1 people found the following review helpful
Format:Paperback
As always with HBR, the articles are of high academic standard. However, they are also written in an accesible language, so a layman can comprehend the main lessons. I bought this as an introductory reader on CSR, and it completely lived up to my expectations.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
9 reviews
10 of 10 people found the following review helpful
8essays that see corporate responsibility as an opportunity
22 Oct 2003
Format:Paperback
Traditional corporate executives may shudder when they hear the term "corporate responsibility". In their view, the corporation's responsibility is to maximize shareholder value within the bounds of the law. That's a tall order as it is, so resistance to the thought of additional sources of responsibility and additional relevant "stakeholders" isn't surprising. The writers gathered in this collection of papers from HBR see corporate responsibility less as a burden and more as an opportunity. The opportunity lies in creating new markets, resolving age-old business problems, improving public perception, strengthening brands, and melding the best ideas for governments and nonprofit institutions for doing well while doing good.
This collection of eight essays provides a firm foundation in both critical and creative thinking on issues of corporate responsibility and active philanthropy. If the terrain is unfamiliar, the collection's fifth essay - "The Path of Kyosei should be a comfortable entry point. Canon's honorary chairman, Ryuzaburo Kaku, sets out five steps along a path toward a "spirit of cooperation". Practical but still intellectually not so challenging is Rosabeth Moss Kanter's "From Spare Change to Real Change: The Social Sector as Beta Site for Business Innovation". Craig Smith in "The New Corporate Philanthropy" sees philanthropic strategies as giving a competitive edge. A similar perspective, worked out in some detail, comes from Michael Porter and Mark Kramer in their contribution, "The Competitive Advantage of Corporate Philanthropy".
Charles Handy takes his turn at defining the extent of corporate responsibility in "What's A Business For?". A more impressive piece with far more potential payback for the executive reader comes from C.K. Prahalad and Allen Hammond in their recent essay, "Serving the World's Poor, Profitably". Also of high quality is Roger Martin's "The Virtue Matrix: Calculating the Return on Corporate Responsibility". For the more philosophical, a challenging and well-presented argument for strong corporate responsibility appears in "Can a Corporation Have a Conscience?" by the fittingly-named Kenneth Goodpaster and John Matthews. With a couple of weaker spots, this collection succeeds in bringing together some of the best recent thinking on the issue in recent years. To fill in the gaps, be sure to look at the best pieces from other publications.
2 of 2 people found the following review helpful
Harvard CSR
14 May 2007
Format:Paperback|Amazon Verified Purchase
As an educational leadership professor, I am interested in learning about corporations and how they impact educational settings. This text was one of the most comprehensive collections of essays to offer a wide range of perspectives on the issues of corporate social responsibility. With its researchers and the commentary, this text provides a novice, like myself, with the background, application and insight as to how the business world perceives CSR within its own environment. For those of you who are new to this field, this is a must read.
Dr. Joan Jackson, Asst. Prof. Ed. Leadership, ODU
Dr. Joan Jackson, Asst. Prof. Ed. Leadership, ODU
1 of 1 people found the following review helpful
Great CSR Beginners Guide
9 Feb 2011
Format:Paperback
This collection of papers from well-known and respected authors such as Prahalad, Porter, and Kramer is a very good starting point for everyone who wants to get into the topic of corporate responsibility. In a very academic way these authors describe the concept, scope, and possibilities of corporate responsibility. With their years of experience in their fields they are able to outline examples of how this concept should work, but especially how it really works in practice.
As with most Harvard Business Press paper collections you will get excellent theory on the topic mixed with brilliant insights and prescient views. The expertise of the authors allows them to provide the reader with a great overview on the interaction between the different factors that play a role in corporate responsibility.
- Frank Roettgers, author of Going Green Together - How to Align Employees with Green Strategies
As with most Harvard Business Press paper collections you will get excellent theory on the topic mixed with brilliant insights and prescient views. The expertise of the authors allows them to provide the reader with a great overview on the interaction between the different factors that play a role in corporate responsibility.
- Frank Roettgers, author of Going Green Together - How to Align Employees with Green Strategies
Were these reviews helpful?
Let us know
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
