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Business Cookery: Tried and tested recipes for business success [Paperback]

Hannah McNamara , Patrick White
4.9 out of 5 stars  See all reviews (7 customer reviews)
RRP: 14.99
Price: 9.89 & FREE Delivery in the UK on orders over 10. Details
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Book Description

16 May 2011
- How can treating customers like dinner party guests help you launch new products? - Which predator holds the secret to keeping food (and our ideas) fresh? - And exactly what can tuna curry teach us about running a business? Business Cookery tells the story of Jenny and Simon who set about transforming their respective businesses. One evening Jenny is crying into her Facebook account when she learns no one is coming to her birthday dinner party. Distraught she phones her mum Barbara for advice. Barbara shows her where she went wrong and what to do about it. Jenny realises she can use the same principles to change the fortunes of her own small business. She shares her dinner party business plan with her husband Simon who is Managing Director of a larger company. What follows is a tale of the ups and downs of businesses big and small, all with a cooking theme. Packed with practical tips and advice, the Business Cookery book is supported by an interactive website helping business people apply the same principles to their own companies. Topics covered in Business Cookery: * Setting your vision and mission * Understanding your target market * How to find out what your market wants * Business planning and budgeting * New product development * Working with suppliers * Systems and processes * Leadership, people management and staff training * Sales and marketing * Customer service * Follow-up and analysis * Referrals and customer loyalty If you run your own business, are in a management position or are simply curious about what goes on behind closed doors in the CEO s office, this is for you.

Product details

  • Paperback: 188 pages
  • Publisher: HRM Global (16 May 2011)
  • Language: English
  • ISBN-10: 0956868207
  • ISBN-13: 978-0956868206
  • Product Dimensions: 23.2 x 15.6 x 1.4 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 1,672,217 in Books (See Top 100 in Books)

More About the Author

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Product Description

Review

Destined to be a modern classic, this unique tome gives business and personal development advice via cookery-themed storytelling, recipes and food analogies. --LoveFood.com

About the Author

HANNAH MCNAMARA - A former corporate Head of Marketing, Hannah McNamara changed career and started her own business in 2004. In the years since re-training as an Executive Coach she has become one of the most respected professionals in her field. Her debut business book Niche Marketing for Coaches published in 2007 remains a popular handbook for both new and established coaches alike and she has helped thousands of coaches to start and build their own businesses. She is a popular conference and seminar speaker on marketing and entrepreneurship. Her articles on leadership, management, negotiation skills and marketing have been published by a variety of magazines and online publications. She is an in-demand coach working with senior level executives and has an impressive track record in transforming mediocre operational managers into high performing business leaders. PATRICK WHITE - After a successful international corporate career in a variety of industries across 13 countries with responsibilities for up to 14,000 staff Patrick then went on to become a serial entrepreneur owning 14 different businesses in the hospitality, retail, distribution, IT and food and beverage industries. His last business had a turnover of $US 2.0 billion and 600 full-time staff and numerous part-time staff. For the last 23 years while owning the above businesses, he has also worked as a high level management consultant and Executive Coach in various business and not-for-profit sectors as well as an international public speaker and trainer on a variety of business and people management topics. Patrick also acts as mentor to many small and medium-sized businesses and entrepreneurs helping them to establish or grow their existing business. He continues to deliver regular public and in-house training seminars and speak at international conferences. Recently he has worked in Switzerland, United Kingdom, Italy, Czech Republic, Ukraine, Russia, Malaysia, Singapore, Australia, Sudan, Oman, Kuwait, Saudi Arabia, Libya, Iran, Qatar, United Arab Emirates and Bahrain. Patrick has also published various articles and papers on Business Strategy, Negotiation Skills, Influencing and Persuading, Emotional Intelligence in the Workplace, Sales and Marketing and issues around Training.

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Customer Reviews

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4.9 out of 5 stars
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Essential reading for your business success. 18 May 2011
Format:Kindle Edition
This is a great coaching book to read, as it is a blueprint for running
a sucessful business using coaching principles. This should be read
before starting in business. The way this book is written and set out
makes it compelling reading, and makes it so easy to take on board the
tools and skillset you need to run a sucessful business at SME or
Corporate level. The analogy of cooking is inspired, its so simple,
follow the recipe and the process to achieve success.
The story draws you in to how coaching works, and the benefits of having
a coach at both a personal and business level. The "Food for thought
page" at the end of each chapter is inspired as it highlights the main
points of each chapter, reinforcing your learning and understanding. The
added bonus is having the website that backs up the book with the
additional resources for you to action.
The Recipes that illustrate the different sections and the way that they
are presented brings in the reality of what is needed to be in business
and shows what business is all about. They show the need for outsourcing
and delegating and the benefits of doing so. For me this ticks my own
personal three C's of Clarity, Commitment, and Communication that are
needed in any sucessful business. I will be putting this book on my
reccommended reading list for clients. Enjoy the book and implement the
contents for your sucessful business, or your improved work situation.

Liz Tyas-Peterson BSc., Dip RSA Bluestar Uk Services Ltd
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1 of 1 people found the following review helpful
5.0 out of 5 stars An invaluable addition to your bookshelf 17 May 2011
Format:Kindle Edition
In this book Hannah and Patrick have achieved something refreshingly unusual. In combining fact with fiction, blended with cooking metaphors to illustrate essential business skills, they have given the reader an immensely practical and entertaining overview of the nuts and bolts of running a successful business.

Cleverly woven throughout the text, the cooking analogies bring important points to life with delightful simplicity and the box outs reviewing key points at the end of each chapter are particularly helpful.

I thoroughly enjoyed Business Cookery and have learnt a lot from it. If you run your own business, or are just thinking of starting up on your own, I suspect that you will find this book an invaluable addition to your bookshelf too.
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1 of 1 people found the following review helpful
Format:Paperback
Hannah McNamara and Patrick White believe that developing a business is like putting together a cookery recipe to create a great dish of food. It is a metaphor that I can relate to and throughout the book they share actual recipes to enable you to cook effective dishes, with the elements you need to consider both in creating the dish and implementing each chapter into your business too.

What I love most about this book is that it follows the story of two fictional characters, Jenny and her husband, Simon, who follow the recipes to develop a successful business and effective leadership skills, using coaching and mentoring support. Following their story alone meant that I couldn't put the book down and on top of that I got some great tips that I can easily apply to my own business. This book is highly recommended.
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1 of 1 people found the following review helpful
5.0 out of 5 stars An invaluable addition to your bookshelf 16 May 2011
Format:Paperback
In this book Hannah and Patrick have achieved something refreshingly unusual. In combining fact with fiction, blended with cooking metaphors to illustrate essential business skills, they have given the reader an immensely practical and entertaining overview of the nuts and bolts of running a successful business.

Cleverly woven throughout the text, the cooking analogies bring important points to life with delightful simplicity and the box outs reviewing key points at the end of each chapter are particularly helpful.

I thoroughly enjoyed Business Cookery and have learnt a lot from it. If you run your own business, or are just thinking of starting up on your own, I suspect that you will find this book an invaluable addition to your bookshelf too.
Comment | 
Was this review helpful to you?

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