Destined to be a modern classic, this unique tome gives business and personal development advice via cookery-themed storytelling, recipes and food analogies. --LoveFood.com
About the Author
HANNAH MCNAMARA - A former corporate Head of Marketing, Hannah McNamara changed career and started her own business in 2004. In the years since re-training as an Executive Coach she has become one of the most respected professionals in her field. Her debut business book Niche Marketing for Coaches published in 2007 remains a popular handbook for both new and established coaches alike and she has helped thousands of coaches to start and build their own businesses. She is a popular conference and seminar speaker on marketing and entrepreneurship. Her articles on leadership, management, negotiation skills and marketing have been published by a variety of magazines and online publications. She is an in-demand coach working with senior level executives and has an impressive track record in transforming mediocre operational managers into high performing business leaders. PATRICK WHITE - After a successful international corporate career in a variety of industries across 13 countries with responsibilities for up to 14,000 staff Patrick then went on to become a serial entrepreneur owning 14 different businesses in the hospitality, retail, distribution, IT and food and beverage industries. His last business had a turnover of $US 2.0 billion and 600 full-time staff and numerous part-time staff. For the last 23 years while owning the above businesses, he has also worked as a high level management consultant and Executive Coach in various business and not-for-profit sectors as well as an international public speaker and trainer on a variety of business and people management topics. Patrick also acts as mentor to many small and medium-sized businesses and entrepreneurs helping them to establish or grow their existing business. He continues to deliver regular public and in-house training seminars and speak at international conferences. Recently he has worked in Switzerland, United Kingdom, Italy, Czech Republic, Ukraine, Russia, Malaysia, Singapore, Australia, Sudan, Oman, Kuwait, Saudi Arabia, Libya, Iran, Qatar, United Arab Emirates and Bahrain. Patrick has also published various articles and papers on Business Strategy, Negotiation Skills, Influencing and Persuading, Emotional Intelligence in the Workplace, Sales and Marketing and issues around Training.