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Business Communication Design & OLC Premium Content Card: Creativity, Strategies, and Solutions: AND OLC Premium Content Card (Paperback)

by Pamela A. Angell (Author)

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This item: Business Communication Design & OLC Premium Content Card: Creativity, Strategies, and Solutions: AND OLC Premium Content Card by Pamela A. Angell
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Marketing: An Introduction by Rosalind Masterson
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Product details

Paperback
Publisher: McGraw-Hill Higher Education; 2 edition (1 Feb 2006)
Language English
ISBN-10: 0071108122
ISBN-13: 978-0071108126
Product Dimensions: 25 x 20.2 x 2.6 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 536,705 in Books (See Bestsellers in Books)

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Product Description

Product Description
Business Communication Design by Pamela Angell focuses on pragmatic design techniques that are easy to use, understand, and teach. The text allows instructors to integrate their course materials and ideas into flexible and comfortable business communication content. Innovative topics include useful and necessary applications of listening, culture, collaborative, and visual communication. The text presents these topics concisely in its 17 chapters, a manageable number to cover over an average college term.

The text emphasizes the role of critical and creative thinking in the communication process. Students learn a systematic approach to designing messages for every business communication situation. The author offers a simple yet effective model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. Business Communication Design addresses the variety of communication options that modern workers face.

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