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The Business of Changing the World: Twenty Great Leaders on Strategic Corporate Philanthropy (Hardcover)

by Marc Benioff (Author), Carlye Adler (Author)

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Product details

Hardcover: 304 pages
Publisher: McGraw-Hill Professional (1 Oct 2006)
Language English
ISBN-10: 0071481516
ISBN-13: 978-0071481519
Product Dimensions: 24.4 x 16 x 3 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 621,694 in Books (See Bestsellers in Books)

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Product Description

Product Description

How companies can make the world a better place while enhancing their own corporate culture

When Marc Benioff founded salesforce.com, he had a vision to change the model for philanthropic giving. In just five years, in addition to touching thousands of lives, his employees are happier and more fulfilled and his communities are loyal to the brand. In The Business of Changing the World, Benioff, along with 19 other exceptional leaders, share their untold stories of how their companies are making a real difference— and how any other company can do the same. Through their compelling tales, they reveal how giving back to the community creates a win-win situation for both businesses and the public.

From the Back Cover

“The Business of Changing the World reveals exactly how salesforce.com- and many other inspiring companies-are doing well by doing good.”-Larry Brilliant, MD, Executive Director, Google Foundation and Google.org

In The Business of Changing the World, 20 exceptional leaders share the untold stories of how their companies are making a real difference through corporate philanthropy-and how any other company can do the same. Through their compelling, instructive stories, these visionaries reveal how giving back to the community makes them better citizens, providing proven models and best practices for corporate responsibility.

Michael Dell and Kevin Rollins of Dell
Craig Barrett of Intel
Marc Benioff of salesforce.com
Steve Burd of Safeway
Steve Case of Revolution
Jim Donald of Starbucks
Mike Eskew of UPS
Larry Fish of Citizens Bank
Peter Gabriel of WITNESS
Jean-Pierre Garnier of GlaxoSmithKline
Alan Hassenfeld of Hasbro
Akinobu Kanasugi of NEC
Phil Marineau of Levi Strauss & Co.
Michael Milken of The Milken Institute
John Morgridge of Cisco Systems
Marilyn Carlson Nelson of Carlson Companies
Laura Scher of Working Assets
Klaus Schwab of the World Economic Forum
Jeffrey Swartz of Timberland

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Front Cover | Copyright | Table of Contents | Excerpt | Index

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5.0 out of 5 stars Finally - the Inside Story on CSR!, 1 Nov 2006

By	Victoria Brooks (London, UK) - See all my reviews (REAL NAME)

Having spent the last 2 years researching the CSR arena, it is a miracle to find a collection of such provocative, inspiring and well-told stories of the world's biggest corporations' commitment to the community. Each chapter pulls back the curtain on the real story of CSR in a different Fortune 500 company, focusing not only on the benefit to the community, but importantly, on the benefit to the company as well. I have yet to find a resource as valuable on the subject of CSR. It is a must-read for anyone working in a corporation - big or small.

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