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Business Beyond the Box: Applying Your Mind for Breakthrough Results [Paperback]

John O'Keeffe
5.0 out of 5 stars  See all reviews (2 customer reviews)
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Book Description

15 April 1999 185788213X 978-1857882131 New Ed
What can I do now to achieve breakthrough results in my business area? Faster rates of change in the business world and in the world around us mean that we need to get out of our boxes just to adapt productively to the changes taking place, let alone to develop a competitive edge for the future. Business Beyond the Box is about developing the ability to create a flow of ideas that will bring about a step-change in actual results. Your mind is a brilliant personal cranial computer which most of us don't know how to operate. The only thinking strategy most of us know is logical analysis; and the only alternative strategy we know is a vague form of brainstorming, which rarely delivers. Business Beyond the Box is about applying your mind to eight thinking strategies which work, based on a new concept called triangular thinking. Linear or vertical thinking was always close to tunnel vision. Then came lateral thinking, which brought a breadth of thought, but often ended up with ideas too impractical for business. Triangular thinking solves these limitations by being directly focused on bottom-line business results. It involves doing three things together: picturing a step-change, building on logic, and using creative thinking-all focused on achieving ground-breaking, real-world results. This is a breakthrough book because the strategies it outlines are surprisingly effective at getting breakthrough results from relatively easy changes. Its techniques are: * Monday morning do-able: everyone can use them today. The book provides many simple examples, tips and exercises to bring the methods to life. * Proven in practice: this book has been written by a practising senior executive in a major multinational company. The strategies, tips, and techniques are proven in the heat of battle. * Direct to results: they focus each individual's thinking and energies directly on how to get breakthrough results in contrast to indirect or interim activities like team-building or empowerment. Business Beyond the Box will give you the secrets of breaking through the box of incrementalism, of the self-imposed limitations you hardly realise are there, and applying new mindsets to achieve breakthrough results. This book will improve you and your organization's ability to innovate rather than administrate; to look at what can be rather than what is; to work with boundaries rather than work within boundaries.

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Product details

  • Paperback: 252 pages
  • Publisher: Nicholas Brealey Publishing Ltd; New Ed edition (15 April 1999)
  • Language: English
  • ISBN-10: 185788213X
  • ISBN-13: 978-1857882131
  • Product Dimensions: 15.6 x 2.3 x 23.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 757,248 in Books (See Top 100 in Books)

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Amazon Review

For decades soap giant Procter and Gamble was a byword for stodgy formulaic business practice and a paranoid obsession with keeping the nature of those practices to itself. But recently, driven by declining margins in saturated markets, it has chosen to espouse a more touchy- feely and creative approach to its business. And like some some reformed alcoholic or born-again convert, it wants to sing about what it is doing and how it has been achieved from the roof tops.

In Business Beyond The Box, P&G group vice-president John 0'Keefe describes the imaginative leaps required to achieve "step change" (as opposed to incremental change) that galvanised his company from a lumbering giant into a lithe super-company with profits to match. O'Keefe's starting point is that we all have it within us to perform significantly better than we do now, not just by a few percentage points, but by a quarter or half as much again. What limits us is our ambition and the assumptions we make about problem solving. "Your mind is a brilliant cranial computer, but most people don't know how to operate it. Indeed, other than using analytical thinking, most people don't have clue what to do with it", he writes. His principal tool is what he calls "triangular thinking", a variant on lateral thinking with three major elements: picturing the desired step-change, building know-how and using creative thinking. In other hands, this could be a bit like one of those spurious "change your life" programmes (normally run by people who have changed their lives by selling "change your life programmes" to others). But O'Keefe is a seriously heavy corporate player and P&G is a seriously heavy corporation. Which gives this book the gravitas it might otherwise lack.

There¹s no dreary management theory, just an inspirational framework which shows how managers can break out of their limited thinking to achieve personal and corporate breakthroughs. Breezily written and peppered with intriguing examples and fascinating exercises, this book is a highly recommended read for anyone interested in real change, personal or organisational. --Alex Benady --This text refers to an out of print or unavailable edition of this title.


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Most Helpful Customer Reviews
1 of 2 people found the following review helpful
5.0 out of 5 stars A fascninating read 5 Nov 2003
By A Customer
Format:Paperback
The best business book I have ever read - I'd like to ensure all my direct reports read this book for a fresh view on how to succeed.
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4 of 8 people found the following review helpful
5.0 out of 5 stars Inspirational and Life Changing 17 Nov 1999
Format:Paperback
Provides the reader with the opportunity to refine and enrich their whole approach to work and life in general.Can serve as an excellent gift at Christmas or birthday for readers aged 15 to 85!
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Amazon.com: 4.3 out of 5 stars  3 reviews
1 of 1 people found the following review helpful
4.0 out of 5 stars A Breath of Fresh Air! 6 April 2000
By A Customer - Published on Amazon.com
Format:Paperback
Reading this book is unlike any 'business' book I have read over the last few years. O'Keeffe has a very light-hearted, but serious way with words and "Business Beyond the Box" is a very compelling read.

O'Keeffe takes you through a number of steps and strategies that are practical, applicable and which, I feel, give the reader a sense of ownership. By this I mean that it is very easy for the reader to identify with the situations that O'Keeffe describes. Also, although the main theme running through the book is based around 'step' rather than 'incremental' change, it is very easy for the reader to identify instant work-enhancing changes. For instance, mind-mapping, and six hat thinking.

Business Beyond the Box certainly makes you take a step back from (or a step out of) the traditional business way of thinking and makes you question your own thought processes. O'Keeffe gives you an alternative mindset with which to work and live.

4.0 out of 5 stars A Good Read! 10 Sep 2002
By Rolf Dobelli - Published on Amazon.com
Format:Hardcover
John O'Keeffe's book is worth a read for the simple but powerful message that it conveys: Too many people in business today are devoted to incremental improvement when they should be striving for big goals and breakthrough performance. Also of note are the techniques that he describes for cultivating creative thinking within a business. While much of the remainder will seem like a re-hash of basic problem-solving and common-sense creative thinking methodology, we from getAbstract nevertheless recommend this book for its motivational message: Think big.
5.0 out of 5 stars A "must" for entrepreneurs, business managers, advertisers. 5 Jun 2000
By Midwest Book Review - Published on Amazon.com
Format:Paperback
Business Beyond The Box: Applying Your Mind For Breakthrough Results is a lively, engaging, thought-provoking and even inspiring approach to innovative, creative, profitable approach for success in today's highly competitive, rapidly evolving marketplace. John O'Keeffe presents eight thinking strategies, utilizing creative thinking, acting on innovative ideas, the value of appropriate and productive mind-sets, and a great deal more. Business Beyond The Box is highly accessible, "must" reading for entrepreneurs, corporate managers, retailers, wholesalers, distributors, advertisers, and anyone else seeking better and more effective ways to promote and sell their services or products.
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