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In Business Beyond The Box, P&G group vice-president John 0'Keefe describes the imaginative leaps required to achieve "step change" (as opposed to incremental change) that galvanised his company from a lumbering giant into a lithe super-company with profits to match. O'Keefe's starting point is that we all have it within us to perform significantly better than we do now, not just by a few percentage points, but by a quarter or half as much again. What limits us is our ambition and the assumptions we make about problem solving. "Your mind is a brilliant cranial computer, but most people don't know how to operate it. Indeed, other than using analytical thinking, most people don't have clue what to do with it", he writes. His principal tool is what he calls "triangular thinking", a variant on lateral thinking with three major elements: picturing the desired step-change, building know-how and using creative thinking. In other hands, this could be a bit like one of those spurious "change your life" programmes (normally run by people who have changed their lives by selling "change your life programmes" to others). But O'Keefe is a seriously heavy corporate player and P&G is a seriously heavy corporation. Which gives this book the gravitas it might otherwise lack.
There¹s no dreary management theory, just an inspirational framework which shows how managers can break out of their limited thinking to achieve personal and corporate breakthroughs. Breezily written and peppered with intriguing examples and fascinating exercises, this book is a highly recommended read for anyone interested in real change, personal or organisational. --Alex Benady --This text refers to an out of print or unavailable edition of this title.
O'Keeffe takes you through a number of steps and strategies that are practical, applicable and which, I feel, give the reader a sense of ownership. By this I mean that it is very easy for the reader to identify with the situations that O'Keeffe describes. Also, although the main theme running through the book is based around 'step' rather than 'incremental' change, it is very easy for the reader to identify instant work-enhancing changes. For instance, mind-mapping, and six hat thinking.
Business Beyond the Box certainly makes you take a step back from (or a step out of) the traditional business way of thinking and makes you question your own thought processes. O'Keeffe gives you an alternative mindset with which to work and live.
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