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Product Description
Product Description
A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.
- Proven guidance on developing an information strategy
- Tips for supporting your company′s ability to innovate in the future by using analytics
- An understanding of BA as a holistic information discipline with links to your business′s strategy
- Practical insights for planning and implementing BA
- How to use information as a strategic asset
- Why BA is the next stepping–stone for companies in the information age today
- Discussion on BA′s ever–increasing role
Filled with examples and forward–thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.
From the Inside Flap
Data warehousing. Source data.
Business intelligence. You′ve heard the buzzwords before, but what is your business doing with these priceless mountains of data it generates? Are you using this information properly to gain a competitive edge? Or are you just sitting on it?
Now you can discover how your company can take information created in the general course of business and put it to work to boost corporate performance. Taking a holistic—rather than a technical—approach, Business Analytics for Managers: Taking Business Intelligence Beyond Reporting explores why business analytics (BA) should be important to you, whether you′re in sales, marketing, management, finance, HR, production, or analysis.
Business Analytics for Managers provides you with an in–depth look at:
The ultimate BA model, providing everyone in your business with one common frame of reference for objectives and means
Maximizing your company′s collection of source data
The functionality of a data warehouse
Detailed strategies on assessing and prioritizing BA projects
Development and deployment of information at a functional level
What BA will look like in the future
The relationship between business strategies and the BA function
How BA can work to support the improvement and maintenance of your business′s various processes
Filled with sound advice and innovative strategies, this comprehensive resource is for anyone working on information systems implementation—project managers, analysts, report developers, strategists, CIOs, CEOs, CFOs, CxOs, IT leaders, and database specialists—offering practical insights on delivering the right decision support to the right people at the right time.
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Customer Reviews
made Business Intelligence and Business Analytics simple and explainable. Finally
somebody has been able to explain what 'Information as a strategic asset' means.
The book explains that BI and BA is not about servers, tables and data warehouses.
It is about monitoring and innovating your business processes - easy and simple.
This book will be a CLASSIC for practitioners and students
Kristian L. Knudsen
BI-Manager
Especially in today's competitive world, books like these become extremely handy at times for business managers to take the most appropriate decision.
1 point I would like to highlight is that the author understands the language what is required for a non technical profile, giving non-technical profile more control on understanding and implementing effective Business solutions and of course explaining what you should try to achieve with BI rather than how you mess around with a server.
Managers/Fresher's/Students doing stats can definitely use this book, since it explains what they should live by for the rest of their careers.
personally this book gives me more that what I have invested.
Listmania!
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