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Business the Amazon.Com Way: Secrets of the World's Most Astonishing Web Business (Big Shots Series) (Paperback)

by Rebecca Saunders (Author) "Much has happened on the Web since Amazon was started by Jeff Bezos ..." (more)

3.0 out of 5 stars See all reviews (7 customer reviews)

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Product details

Paperback: 232 pages
Publisher: Capstone; 2nd edition (8 Mar 2002)
Language English
ISBN-10: 184112155X
ISBN-13: 978-1841121550
Product Dimensions: 21.6 x 14 x 1.8 cm

Average Customer Review: 3.0 out of 5 stars See all reviews (7 customer reviews)

Amazon.co.uk Sales Rank: 250,470 in Books (See Bestsellers in Books)

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Product Description

Amazon.co.uk Review
Business people are incurably nosy about their peers which is why airport bookstores are crammed with books purporting to reveal the innermost secrets of the corporate elite de nos jours. Rebecca Saunders has previously unearthed the "secrets" which guided Michael Dell to success as the man who first started selling computers on the Net. Now she has turned her attention to Jeff Bezos, founder of Amazon, and the Web's most talked-about entrepreneur. Her book contains one great insight--that Amazon is much more like a department store than a bookshop--and provides an interesting, if somewhat breathless, account of the origins and growth of the company, interspersed with formulations of the "10 Secrets" which allegedly explain its remarkable rise to corporate prominence. "Live and breathe e-commerce" is Rule One, for example, while Rule Seven exhorts us to "Develop unbeatable logistics". They all look plausible but then so is motherhood and apple pie. One is left with the feeling that if success in business could be attained by following rules then we would all be as rich as Jeff Bezos. He must be doing something right, though. Otherwise you wouldn't be reading this. --John Naughton --This text refers to an out of print or unavailable edition of this title.

Product Description
Having toppled the bookselling giants on–line, Jeff Bezos is now leading Amazon.com
its list, not to mention a makeover for the web′s most recognisable site, is Amazon
pushing its luck or positioning for the future of e–commerce? The so–called ′market
correction′ has questioned the future of e–retailing, but for Amazon the future is still
bright.
Now completely updated for this new edition, Business the Amazon.com Way shows
how Jeff Bezos is leading Amazon into the harvesting phase, promising a great ride for
investors, a great experience for shoppers and a model for entrepreneurs and business
leaders everywhere.

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Inside This Book (Learn More)

First Sentence
Much has happened on the Web since Amazon was started by Jeff Bezos. Read the first page

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	58% buy the item featured on this page: Business the Amazon.Com Way: Secrets of the World's Most Astonishing Web Business (Big Shots Series) 3.0 out of 5 stars (7) �7.49
	13% buy How to Sell Anything on Amazon...and Make a Fortune!: Expert Advice on How to Expand Your Business Online and Generate Additional Revenue �12.74
	12% buy Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut 4.6 out of 5 stars (5) �7.79
	9% buy Boo Hoo: A Dot Com Story 4.2 out of 5 stars (51) �6.74

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Customer Reviews

7 Reviews

5 star:		(1)
4 star:		(0)
3 star:		(4)
2 star:		(2)
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Average Customer Review

3.0 out of 5 stars (7 customer reviews)

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Most Helpful Customer Reviews

7 of 8 people found the following review helpful:

2.0 out of 5 stars Rehashed Outlines of Old Newspaper and Magazine Stories, 20 May 2004

By	Professor Donald Mitchell "Jesus Makes Me a P... (Boston) - See all my reviews (TOP 10 REVIEWER)

This review is from: Business the Amazon.Com Way: Secrets of the World's Most Astonishing Web Business (Business Way) (Hardcover)

When a publisher doesn't like your book proposal, the way they try to let you down easily is to tell you it would make a good magazine article. Why would a publisher take on a book whose sources are newspapers, magazines, and books from an author who tell us she doesn't like to buy books on line from Amazon.com to write about a company that started as an on-line bookseller? Since you are obviously a fan of Amazon or you would not be reading this review, my opinion is that you could probably write a better history of the company and its success pattern than this book did based on your own experiences with the company.

Given that everything in the book was from public sources, I could not understand how the author could call her points "secrets." But here they are:

(1) Understand e-commerce (2) Build an entrepreneurial team (3) Focus (4) Brand the site (5) Get and keep customers by offering value (6) Set up a distribution network (7) practice frugality

(8) practice technoleverage (improve your performance with technology) (9) constantly reinvent your business model (10) add strategic alliances and acquisitions.

What does that tell you that you didn't know before?

On the interesting question of whether Amazon.com will be able to sustain the cashflow losses, the author says nothing other than that the harvesting period is still ahead.

I compared this book to the book, Amazon.com, which had its own weaknesses, and found that this book lacked an authentic voice of reflecting what is different about the company it studies. Where are the anecdotes, the polls of customers, powerful material from message boards, and quantitative analyses of what happened? Even if Amazon.com executives would not talk to her, you can certainly do better than this.

Oh, by the way, the facts were not well checked. Those I was familiar with were usually wrong. So you can't even rely on this book for baseline information.

I can go on with more reasons not to buy and read the book, but I don't want to waste your time. You have better things to do.

In the same way that many Web Sites won't become valuable businesses, many books about Web businesses aren't going to do any better. Here is a fine example of that observation.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars After the "DIRECT FROM DELL" the folow up is here, 25 Sep 2000

By	"acneto" - See all my reviews

This review is from: Business the Dell Way : Secrets of the World's Best Computer Business (Paperback)

Yes, if you are interested in Michael dell miraculous story,you have to read what this book have to offer.Good on details it`s a book both for business people and techies.

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1 of 1 people found the following review helpful:

3.0 out of 5 stars not exactly what I expected, 23 Sep 1999

By A Customer

This review is from: Business the Amazon.com Way : Secrets of the World's Most Astonishing Web Business (Hardcover)

After hearing so much about the story of Jeff Bezos and his company I wanted to find out about the man behind it. Instead I was informed of how the author recommends you should setup a site, which in itself is very well detailed and does come up with some valid points. I was surprised to find that the author had not met with Bezos and was unable to get a real insight into how he set up the most successful Web Company to date. I should love to read about Bezos without the opinion of the author.

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Most Recent Customer Reviews

3.0 out of 5 stars A good hand-book on the basics of Amazon
You hear so many people discussing Amazon who have never so much as taken time to find out about its history or purpose. Read more

Published on 15 Jul 2000

2.0 out of 5 stars No substance - just repeats the same old stuff over and over
The first 40 pages were quite interesting but then she runs out of ideas and we end up reading the same old "amazon puts customer service number1"(which it does! Read more

Published on 16 Jun 2000

3.0 out of 5 stars Fairly good insightful book but not 100% amazon.com
Disappointing that the author didn't actually speak to/interview Jeff Bezos (founder of Amazon.com) in compiling the book. Read more

Published on 27 Feb 2000

3.0 out of 5 stars No secrets ... too repetitive, generalised and repetitive.
A bit of a disappointment really. At least the author had the integrity to state on the very first page that she had not met JB. Read more

Published on 19 Nov 1999

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