- Paperback: 96 pages
- Publisher: Hodder Arnold; illustrated edition edition (27 Sep 2002)
- Language English
- ISBN-10: 0340857684
- ISBN-13: 978-0340857687
- Product Dimensions: 19.2 x 12.8 x 1.4 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 1,767,340 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
Following the ground breaking work of authors such as Charles Handy, this book is aimed at general managers, especially owner-managers of SMEs, who wish to innovate and create new opportunities, both within their organisation and their lives. The emphasis here is on differentiating and growing through creation rather than competition and through looking at problems in a new way.
About the Author
Robert Ashton runs Catalyst for Success Ltd, a company he has grown using business alchemy, he sits on the Chartered Management Institute Council, is a Prince's Trust business mentor and non-executive director to a number of young companies.
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Customer Reviews
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
4.0 out of 5 stars
This little book is a real gem.,
By Dr. John Clements FCIPD (Norwich, Norfolk United Kingdom) - See all my reviews
This review is from: Business Alchemy in a Week (Paperback)
This little book is a real gem and I would not have missed the opportunity of reading it for a thousand years - I have already greatly benefited and been challenged by reading it. This book is clearly written by a man who "walks the talk" - it is not just another book of nice business theory but it is down to earth and immensely practical. Although the book is a mere 96 pages, Robert Ashton has made every word count. It a book for busy people like myself who find it hard to find the time to plough through heavy learned tomes - as it is so nicely broken up into clear sections with lots of summaries and interesting cartoon type illustrations I was able to read it in just one sitting. Time well spent.
2 of 2 people found the following review helpful:
4.0 out of 5 stars
Once in a while someone gets it and shows you how,
By
This review is from: Business Alchemy in a Week (Paperback)
OK so you've read plenty of books on innovation, done the seminars, tried the workshops. Yet some how you just don't get it. Here is an opportunity to read concise common sense how to advice from a guy who's got the t-shirt. From networking and building partnerships to recognising opportunities, the author offers clear guidance. Read a chapter a day and move forward in the development of your personal and business life. Enjoy.
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