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Looks good enough to wear: Unlike its main competitor such as Canon S100, Sony RX100, and Panasonic LX7, the Fuji XF1 has a very attractive design. With its two-tone body - silver-coloured top and base plates and lens barrel, and contrasting leatherette coating - it's a very attractive camera. There's a choice of three colours - the deep red, light tan, and a relatively-sober black - each of which gets a matching slide-in leather case as an optional accessory for fashionists.
Compact enough for your shirt pocket: The other striking feature of the Fuji XF1 is its lens mechanism - the zoom ring is mechanical, which doubles as the power switch. But the improvement from Fuji X10 is that it also collapses into the body similar to the iconic Rollei 35 film compact camera. This makes the Fujifilm XF1 the smallest camera to offer a mechanical zoom ring around the lens.
The Fuji XF1 has plenty of external controls, including two dials on the back of the camera, a customisable Fn button on the top, and a clever new E-Fn button that effectively turns six of the rear buttons into additional user-configurable Fn buttons. It offers Fujifilm's 'Film Simulation' colour modes, processing filters such as 'Toy Camera' and 'Selective Colour'. Naturally you also get 1080p full HD movie recording with stereo sound.