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Bull [Paperback]

Douglas Rushkoff
4.5 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

17 Jan 2002
Jamie Cohen is new on Wall Street. Technology stock are trading at record highs. The insights Jamie learnt as a hacker make him indispensable. As the mania for on-line share dealing turns New York citizens into rabid traders, Jamie resolves to break the cycle of greed using desperate measures.

Product details

  • Paperback: 328 pages
  • Publisher: Sceptre; New edition edition (17 Jan 2002)
  • Language: English
  • ISBN-10: 0340718714
  • ISBN-13: 978-0340718711
  • Product Dimensions: 19.5 x 12.8 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 1,757,159 in Books (See Top 100 in Books)

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Product Description


'A comic-satirical narrative of ideas, Bull is delivered in the lucid, energetic and accessible style of Rushkoff's non-fiction' -- Independent

‘Douglas Rushkoff is one of the great thinkers, and writers, of our time' -- Dr. Timothy Leary

About the Author

Douglas Rushkoff is the author of CYBERIA, MEDIA VIRUS and CHILDREN OF CHAOS. He writes regularly for Esquire and The Guardian. He is the author of one previous novel, The Ecstasy Club

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Customer Reviews

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Most Helpful Customer Reviews
By A Customer
Rushkoff shows us the nature of Corporate USA at its very worst in this enlightening novel. We see its excesses and flaws through the eyes of Jamie Cohen, an ex-hacker made good, who in working for a top US bank is exposed to dot-com spins and sales pitches that one can quite believe were sold at the turn of the century.
This is a very much 'brave new world' scenario, before the awakening to reality that the business world has since undergone. It pitches characters from the golden days of investment banking against 'new-tech' gurus who are out to change the face of business with extreme consequences. Everyone has an idea to sell and millions are made or lost on the sale of these ideas alone.
The climax is a little far-fetched, breaching occasionally the realms of science fiction, but the characterisation and the very world in which they live is fascinating, and one that did exist in varying degrees only a little while ago but has since drifted away into today's harsh financial realism, more stable, but somewhow much less fun.
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3 of 4 people found the following review helpful
5.0 out of 5 stars Read it, Enjoy it and Learn from it 11 Jun 2001
By A Customer
By reading Bull we are offered a look at the possible effects of extreme market fascism in a world where values are measured on their monitory value, technology is driving the market and the morality of the big players on Wall Street is highly questionable. (Familiar eh!)
I have been a fan of Douglas Rushkoff for some years and eagerly awaited the release of Bull. I was not disappointed.
I found the book totally engrossing, reading it in one sitting. Rushkoff has drawn on his experience of, Technology, the Internet, E-Commerce and Coercion to produce a novel that is hugely entertaining as well as extremely relevant in the push toward 'new media literacy' and awareness in a techno - capitalist society.
Bull poses questions of loyalty, both professional and personal as seen through the eyes of ex-hacker turned corporate technology guru, Jamie Cohen. As he gets closer to the people running the Market he starts to get a glimpse of the future potential of feedback in E-Commerce, the power of greed and a strange morphing of humans into Bulls. All this whilst trying to get to grips with new found money, some very interesting women and a traditional Rabbi father who is about to be voted out of his position.
Rushkoff has a wonderful talent for writing utterly believable scenarios, even when taken to the extreme.
Read it, enjoy it, and learn from it.
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Most Helpful Customer Reviews on (beta) 4.0 out of 5 stars  1 review
4.0 out of 5 stars Eventually became Exit Strategy 19 Oct 2012
By Alan Hogan - Published on
FIrst, let me confess I have not read this book, per se. But I have read Exit Strategy, and it's my understanding that this book became that one (and gained hilarious marginal, "open-sourced" notes in the process).

So I expect Bull to be quite readable, engaging, and insightful, but you may want to consider the finished product, Exit Strategy, instead!
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