By reading Bull we are offered a look at the possible effects of extreme market fascism in a world where values are measured on their monitory value, technology is driving the market and the morality of the big players on Wall Street is highly questionable. (Familiar eh!)
I have been a fan of Douglas Rushkoff for some years and eagerly awaited the release of Bull. I was not disappointed.
I found the book totally engrossing, reading it in one sitting. Rushkoff has drawn on his experience of, Technology, the Internet, E-Commerce and Coercion to produce a novel that is hugely entertaining as well as extremely relevant in the push toward 'new media literacy' and awareness in a techno - capitalist society.
Bull poses questions of loyalty, both professional and personal as seen through the eyes of ex-hacker turned corporate technology guru, Jamie Cohen. As he gets closer to the people running the Market he starts to get a glimpse of the future potential of feedback in E-Commerce, the power of greed and a strange morphing of humans into Bulls. All this whilst trying to get to grips with new found money, some very interesting women and a traditional Rabbi father who is about to be voted out of his position.
Rushkoff has a wonderful talent for writing utterly believable scenarios, even when taken to the extreme.
Read it, enjoy it, and learn from it.