- Hardcover: 288 pages
- Publisher: Sceptre (7 Jun 2001)
- Language English
- ISBN-10: 0340718706
- ISBN-13: 978-0340718704
- Product Dimensions: 23 x 15.2 x 2.8 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 4,527,609 in Books (See Top 100 in Books)
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Review
"1 'BULL is the inside story on the people with all the money and none of the morals. It's packed with smart ideas and has more twists at the end than a pig. With a style both utopian and blackly cynical, Rushkoff once again nails the zeitgeist before it happens.' Grant Morrison 2 'A brilliant fictional account of the rise and fall of a rave club... a stunning and engrossing first novel' Esquire on 'The Ecstasy Club' 3 'A darkly comic contemporary fable' William Gibson on 'The Ecstasy Club' 4 'Douglas Rushkoff is one of the great thinkers, and writers, of our time' Dr. Timothy Leary
--This text refers to an out of print or unavailable edition of this title.
Dr. Timothy Leary
‘Douglas Rushkoff is one of the great thinkers, and writers, of our time'
--This text refers to an out of print or unavailable edition of this title.
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Customer Reviews
Most Helpful Customer Reviews
3 of 4 people found the following review helpful
Format:Hardcover
By reading Bull we are offered a look at the possible effects of extreme market fascism in a world where values are measured on their monitory value, technology is driving the market and the morality of the big players on Wall Street is highly questionable. (Familiar eh!)
I have been a fan of Douglas Rushkoff for some years and eagerly awaited the release of Bull. I was not disappointed.
I found the book totally engrossing, reading it in one sitting. Rushkoff has drawn on his experience of, Technology, the Internet, E-Commerce and Coercion to produce a novel that is hugely entertaining as well as extremely relevant in the push toward 'new media literacy' and awareness in a techno - capitalist society.
Bull poses questions of loyalty, both professional and personal as seen through the eyes of ex-hacker turned corporate technology guru, Jamie Cohen. As he gets closer to the people running the Market he starts to get a glimpse of the future potential of feedback in E-Commerce, the power of greed and a strange morphing of humans into Bulls. All this whilst trying to get to grips with new found money, some very interesting women and a traditional Rabbi father who is about to be voted out of his position.
Rushkoff has a wonderful talent for writing utterly believable scenarios, even when taken to the extreme.
Read it, enjoy it, and learn from it.
Format:Paperback
Rushkoff shows us the nature of Corporate USA at its very worst in this enlightening novel. We see its excesses and flaws through the eyes of Jamie Cohen, an ex-hacker made good, who in working for a top US bank is exposed to dot-com spins and sales pitches that one can quite believe were sold at the turn of the century.
This is a very much 'brave new world' scenario, before the awakening to reality that the business world has since undergone. It pitches characters from the golden days of investment banking against 'new-tech' gurus who are out to change the face of business with extreme consequences. Everyone has an idea to sell and millions are made or lost on the sale of these ideas alone.
The climax is a little far-fetched, breaching occasionally the realms of science fiction, but the characterisation and the very world in which they live is fascinating, and one that did exist in varying degrees only a little while ago but has since drifted away into today's harsh financial realism, more stable, but somewhow much less fun.
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