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Product Description
Product Description
In 1972, Barb Schwarz coined the term "Staging" to refer to the process of preparing a home for sale, and turned her idea into a brand new industry. Today, thanks to Schwarz′s pioneering efforts, Home Staging has become a big business with enormous profit potential.
If you are thinking about starting a Home Staging business of your own or just want to improve upon an existing one, then Building a Successful Home Staging Business is the book for you. Written in a straightforward and accessible style, this practical guide will show you exactly how to set up a Home Staging business, and help you run and maintain the business as it grows. Some of the issues outlined throughout these pages include:
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How to write a business plan, market your company, and make the most of your resources
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How to work through the consulting, bidding, and Staging processes
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How to establish solid relationships with real estate agents and brokers
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How to obtain your Accredited Staging Professional (ASP) designation
Filled with in–depth insights, expert advice, and proven strategies that Schwarz has developed over the course of her stellar career, Building a Successful Home Staging Business will put you in the perfect position to profit from the many opportunities that exist in this dynamic market.
From the Inside Flap
For more than thirty–five years, Barb Schwarz—creator of the Home Staging industry and pioneer of the concept—has Staged and sold thousands of homes. During this time, she has also educated well over one million real estate professionals about Staging, and helped more than 12,000 people attain the Accredited Staging Professional (ASP) designation. Now, with Building a Successful Home Staging Business, Schwarz explains how you can set up your own Home Staging business and join the growing legions of creative men and women who are changing the way real estate is marketed and sold.
Home Stagers are an integral part of today′s real estate industry. They give homes that fresh, picture–perfect look that helps sellers receive top dollar. Home Stagers are in high demand, and getting in on the ground floor of this business is an opportunity you don′t want to miss. That′s why Schwarz has created Building a Successful Home Staging Business.
Written in a straightforward and accessible style, this reliable resource will show you how to launch an exciting, new career in the Home Staging industry, and help you run and maintain your business as it grows. Building on the proven concepts found in Schwarz′s previous book, Home Staging: The Winning Way to Sell Your House for More Money, this new guide provides you with the various strategies and techniques needed to achieve unparalleled success in this field.
Throughout these pages, Schwarz reveals how she started her own successful Home Staging empire, and discusses the specific steps you need to take in order to make your own Home Staging business prosper, including how to:
Write a business plan
Give bids for Staging projects
Market your business
Follow basic Home Staging techniques
Establish professional business practices
Establish and nurture relationships with real estate agents and brokers
Obtain your ASP designation
And much more
Home Staging works! It is a creative process that delivers tangible results and benefits both sellers and buyers. Whether you are thinking about starting a Home Staging business or want to improve upon an existing one, this timely guide can help you master the essential elements of a successful Home Staging business.
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
I can sum up the book by dividing it into three parts.
The book is about 1/3 self promotion about Barb Schwarz and taking her classes. Even though I have taken her class, I know other excellent home stagers that have taken other classes or some that have not taken training classes at all.
About 1/3 of the book is about starting a business. This is a critical part of success. I think other more indepth books on starting a business and marketing it would give you more detailed information.
The other 1/3 is helpful home staging industry specific tips. Most of them are common sense. If you do not know you need to form relationships with real estate agents - this is not a business for you. I think the sample documents in the back of the book are helpful for a new home stager.
So, Yes parts of this book are helpful but it is not the only resource you need.
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