- Hardcover: 223 pages
- Publisher: South-Western, Division of Thomson Learning (20 April 2003)
- Language English
- ISBN-10: 0538727012
- ISBN-13: 978-0538727013
- Product Dimensions: 23.2 x 16.2 x 1.8 cm
- Amazon Bestsellers Rank: 4,181,345 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
In our rapidly changing digital world, cutting-edge technology is often the key to being successful in the marketplace. Find information on how to finance a new business, perform product and market analysis, and develop strategy while perfecting management techniques. Using the Maelstrom Matrix paradigm, Bowen offers executives and managers better understanding of market and technology trends to form clear strategies for product development and release. A perfect blend of technology and entrepreneurship that provides the professional with the tools necessary to begin a technologically driven company.
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5.0 out of 5 stars (1 customer review)
0 of 1 people found the following review helpful:
5.0 out of 5 stars
Useful book,Orginal ideas,and information found nowhere else, 23 Jun 2003
By Jasmine Bowen - Published on Amazon.com
This review is from: Building High-tech Product Companies: The Maelstrom Effect (Hardcover)
This book holds the ideas to the world. It's anyalis of marketing stradgies, both new and old, give high-tech companies the ability to advance forward. If you were only to buy one book on this subject, you could not get one better than this!
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