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Building a Future with BRICs: The Next Decade for Offshoring Hardcover – 8 Oct 2007

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Product details

  • Hardcover: 240 pages
  • Publisher: Springer; 2008 edition (8 Oct. 2007)
  • Language: English
  • ISBN-10: 3540464530
  • ISBN-13: 978-3540464532
  • Product Dimensions: 23.4 x 1.4 x 15.6 cm
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 3,676,136 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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From the Back Cover

In 2003, Goldman Sachs published a startling report on the BRICs (Brazil, Russia, India, and China) region: These four countries would be larger than the G6 economics within 40 years, muscling their way to economic dominance over the coming decades, and powering past developed countries such as the United Kingdom, Germany, and Japan. This book focuses on the technology and technology-enabled services that underpin this social and economic revolution. The editor analyses the reasons why these four countries are in a unique position to lead a 21st century growth in international services. He then features 12 chapters written by the most important chief executives from the BRICs service economy. Indian technology leaders, such as Nandan Nilekani (Infosys), Shiv Nadar (HCL), and Rajendra Pawar (NIIT), feature alongside their peers from Brazil, Russia, and China outlining their views on the next decade for offshoring.

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Most Helpful Customer Reviews

Format: Hardcover
On the face of it the book promises a lot: what the future of outsourcing might hold with contributions by industry leaders from the four countries (Brazil, Russia, India and China) identified by Goldman Sachs.

Any business considering offshore outsourcing, and even those not thinking about it, may benefit from the insights presented here. But the book suffers from often one-sided views of its contributors and at times contradicting figures and estimates.

Moreover, while the BRICs theory is interesting, many argue that the idea that these four nations may necessarily become offshore outsourcing leaders does not necessarily follow.

The editor's introduction serves well to familiarise the reader with the BRICs context laying down the Goldman Sachs projections, followed by a discussion on virtualisation and the changing nature of the web. The following four sections, each devoted to one of the BRICs countries, present contributions from the various leaders of the offshore outsourcing industry.

The contributions are insightful and informative of the development of the IT industry in general in these countries from a historical perspective. Industry leaders highlight the strengths offered by the national and economic circumstances, along with the challenges they pose.

A couple of good chapters worth mentioning include one by Maia (of Vetta Technologies, Brazil) on driving up the value of outsourcing contracts, and by Pawar (of NIIT, India) on the Century of the Mind.

Some of the essays do, however, digress way beyond the focus on offshoring, divulging details and economics of a country unnecessarily.
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Most Helpful Customer Reviews on (beta) 1 review
1 of 1 people found the following review helpful
Good starting point! 27 April 2010
By Oswaldo L. Bracco - Published on
Format: Paperback Verified Purchase
My daughter will study Intl Relations in the American University in Washington. We were looking for a book to her, a sort of BRICS introduction. After identifying 3 options, she decided for this one. We received the book and it seems to be exactly what she needed: comprherensive but not borring; provides high level information. Good starting point!
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