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Building Findable Websites: Web Standards, SEO, and Beyond (Voices That Matter)
 
 

Building Findable Websites: Web Standards, SEO, and Beyond (Voices That Matter) (Paperback)

by Aarron Walter (Author)
4.0 out of 5 stars See all reviews (1 customer review)
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Frequently Bought Together

Building Findable Websites: Web Standards, SEO, and Beyond (Voices That Matter) + Get into Bed with Google: Top Ranking Search Optimisation Techniques + Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There
Price For All Three: £40.87

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Product details

  • Paperback: 264 pages
  • Publisher: New Riders; 1 edition (21 Feb 2008)
  • Language English
  • ISBN-10: 0321526287
  • ISBN-13: 978-0321526281
  • Product Dimensions: 23 x 18.6 x 1.6 cm
  • Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 83,984 in Books (See Bestsellers in Books)

    Popular in these categories:

    #33 in  Books > Computing & Internet > Digital Lifestyle > Internet Searching
    #46 in  Books > Computing & Internet > Programming > Languages > HTML & XHTML
    #96 in  Books > Computing & Internet > Web Development > E-commerce > Web Graphics & Animation
  • See Complete Table of Contents

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Product Description

Product Description
This is not another SEO book written for marketing professionals.  Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
  • Help more people find your site
  • Help users find content within your site
  • Encourage return visits
The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

From the Back Cover
This is not another SEO book written for marketing professionals.  Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
  • Help more people find your site
  • Help users find content within your site
  • Encourage return visits
This book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

See all Product Description

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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1 of 1 people found the following review helpful:
4.0 out of 5 stars Very informative, well written, 19 Feb 2009
By Zmip (Netherlands) - See all my reviews
Aarron Walter has written a very clear book on all the essentials of what he calls "findability" for modern-day websites. Too bad I found this book only after spending way too much time reading various websites about many of the different subjects he deals with in this book. This book is a shortcut for a long learning curve and I wish I had known about it before. But still, I learned a few new tricks and have put them into practice immediately.
Aarron is clearly an author who's "into the business" himself, and not someone who studied the subject just for the purpose of writing a book about it.
Well recommended for anyone who's into building websites, whether you're a coder, designer, information architect or the 'all-in-one' type like myself.
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