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Building Findable Websites: Web Standards, SEO, and Beyond (Voices That Matter) (Paperback)

by Aarron Walter (Author)

3.7 out of 5 stars See all reviews (3 customer reviews)

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Product details

Paperback: 264 pages
Publisher: New Riders; 1 edition (21 Feb 2008)
Language English
ISBN-10: 0321526287
ISBN-13: 978-0321526281
Product Dimensions: 23 x 18.6 x 1.6 cm

Average Customer Review: 3.7 out of 5 stars See all reviews (3 customer reviews)

Amazon.co.uk Sales Rank: 24,003 in Books (See Bestsellers in Books)

Popular in these categories:

#13 in	Books > Computing & Internet > Digital Lifestyle > Internet Searching
#20 in	Books > Computing & Internet > Programming > Languages > HTML & XHTML
#32 in	Books > Art, Architecture & Photography > Design Studies > Graphic Design

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Product Description

This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:

Help more people find your site

Help users find content within your site

Encourage return visits

The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

From the Back Cover

Help more people find your site

Help users find content within your site

Encourage return visits

This book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

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	70% buy the item featured on this page: Building Findable Websites: Web Standards, SEO, and Beyond (Voices That Matter) 3.7 out of 5 stars (3) �14.47
	12% buy Search Engine Optimization: An Hour a Day 4.4 out of 5 stars (20) �11.99
	7% buy Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There 3.9 out of 5 stars (26) �8.74
	5% buy Get into Bed with Google: Top Ranking Search Optimisation Techniques 4.2 out of 5 stars (20) �5.98

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Customer Reviews

3 Reviews

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4 star:		(1)
3 star:		(0)
2 star:		(1)
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Average Customer Review

3.7 out of 5 stars (3 customer reviews)

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2 of 2 people found the following review helpful:

4.0 out of 5 stars Very informative, well written, 19 Feb 2009

By	Zmip (Netherlands) - See all my reviews

Aarron Walter has written a very clear book on all the essentials of what he calls "findability" for modern-day websites. Too bad I found this book only after spending way too much time reading various websites about many of the different subjects he deals with in this book. This book is a shortcut for a long learning curve and I wish I had known about it before. But still, I learned a few new tricks and have put them into practice immediately.
Aarron is clearly an author who's "into the business" himself, and not someone who studied the subject just for the purpose of writing a book about it.
Well recommended for anyone who's into building websites, whether you're a coder, designer, information architect or the 'all-in-one' type like myself.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Excellent guide - can be a little technical for complete novice but comes with handholding, 4 Oct 2009

By	Mr. D. J. Fahy (Liverpool, UK) - See all my reviews (REAL NAME)

Excellent guide. He talks about content being king and this book is jammed packed - no waffle or tangents. 100% pure content. The book can be a little technical in parts but I think that is largely unavoidable due to some of the recommendations made. He does provide all of the code and instructions on where to place the code. So the information is somewhat spoon fed. Still, I can imagine this being somewhat confusing and daunting to a complete novice. I would say a must have for anyone hoping to compete in the findability stakes - agencies, freeelancers and small business owners.

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1 of 1 people found the following review helpful:

2.0 out of 5 stars Expert Required, 10 Aug 2009

By	Mr. A. Palmer (UK) - See all my reviews (REAL NAME)

I bought this book on advice from a colleague and whilst i am sure it is extremely good it is certainly not for someone without programming knowlegde.

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