Building Findable Websites: Web Standards, SEO, and Beyond
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Product Description
This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites
You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.
- Help more people find your site
- Help users find content within your site
- Encourage return visits
Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites
You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.
From the Back Cover
This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites
You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.
- Help more people find your site
- Help users find content within your site
- Encourage return visits
Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites
You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
Aarron Walter has written a very clear book on all the essentials of what he calls "findability" for modern-day websites. Too bad I found this book only after spending way too much time reading various websites about many of the different subjects he deals with in this book. This book is a shortcut for a long learning curve and I wish I had known about it before. But still, I learned a few new tricks and have put them into practice immediately.
Aarron is clearly an author who's "into the business" himself, and not someone who studied the subject just for the purpose of writing a book about it.
Well recommended for anyone who's into building websites, whether you're a coder, designer, information architect or the 'all-in-one' type like myself.
Aarron is clearly an author who's "into the business" himself, and not someone who studied the subject just for the purpose of writing a book about it.
Well recommended for anyone who's into building websites, whether you're a coder, designer, information architect or the 'all-in-one' type like myself.
1 of 1 people found the following review helpful
Excellent guide - can be a little technical for complete novice but comes with handholding
4 Oct 2009
Format:Paperback
Excellent guide. He talks about content being king and this book is jammed packed - no waffle or tangents. 100% pure content. The book can be a little technical in parts but I think that is largely unavoidable due to some of the recommendations made. He does provide all of the code and instructions on where to place the code. So the information is somewhat spoon fed. Still, I can imagine this being somewhat confusing and daunting to a complete novice. I would say a must have for anyone hoping to compete in the findability stakes - agencies, freeelancers and small business owners.
Format:Paperback
Although I think stricly speaking this book isn't just about building findable website (but then the subtitle states that) I found the information in it very informative, both in terms of the findability topics and some of the other topics touched upon, like accessibility, blogging and some other topics I haven't quite got to yet. This book has taught me more about SEO than I have managed to previously find when researching the website, e-mails received from those companies trying to sell you their SEO optimisation services or even Googles own information set. It's quite simple to understand and makes a lot more sense.
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Most Recent Customer Reviews
Well Worth a Go!
I enjoyed this title. I found it easy to read and very accessible with straight-forward advice. You do not need programming knowledge to understand although a little might help... Read more
Published on 21 Mar 2010 by martcol
Expert Required
I bought this book on advice from a colleague and whilst i am sure it is extremely good it is certainly not for someone without programming knowlegde.
Published on 10 Aug 2009 by Mr. A. Palmer
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