Building Findable Websites: Web Standards, SEO, and Beyond and over 2 million other books are available for Amazon Kindle . Learn more


or
Sign in to turn on 1-Click ordering.
More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Colour:
Image not available

 
Start reading Building Findable Websites on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Building Findable Websites: Web Standards, SEO, and Beyond (Voices That Matter) [Paperback]

Aarron Walter
4.2 out of 5 stars  See all reviews (6 customer reviews)
RRP: 28.99
Price: 25.69 & FREE Delivery in the UK. Details
You Save: 3.30 (11%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 1 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Want it Tuesday, 22 April? Choose Express delivery at checkout. Details

Formats

Amazon Price New from Used from
Kindle Edition 19.27  
Paperback 25.69  
Amazon.co.uk Trade-In Store
Did you know you can use your mobile to trade in your unwanted books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Books Trade-In Store for more details or check out the Trade-In Amazon Mobile App Guidelines on how to trade in using a smartphone. Learn more.

Book Description

13 Feb 2008 9780321526281 978-0321526281 1
This is not another SEO book written for marketing professionals.  Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
  • Help more people find your site
  • Help users find content within your site
  • Encourage return visits
The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

Frequently Bought Together

Building Findable Websites: Web Standards, SEO, and Beyond (Voices That Matter) + Don't Make Me Think!: A Common Sense Approach to Web Usability
Buy the selected items together


Product details

  • Paperback: 264 pages
  • Publisher: New Riders; 1 edition (13 Feb 2008)
  • Language: English
  • ISBN-10: 9780321526281
  • ISBN-13: 978-0321526281
  • ASIN: 0321526287
  • Product Dimensions: 23 x 19.1 x 1.4 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 672,595 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Discover books, learn about writers, and more.

Product Description

From the Back Cover

This is not another SEO book written for marketing professionals.  Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
  • Help more people find your site
  • Help users find content within your site
  • Encourage return visits
The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

About the Author

Aarron Walter is a faculty member in the Interactive Media Design department at The Art Institute of Atlanta, teaching courses on a variety of topics including Findability, Dynamic Web Applications, and User-Centered Interface Design. When not teaching, Aarron also runs a one man design/development consultancy in Athens, GA, and writes articles for online publications such as SitePoint.com and DMXZone.com. He blogs, builds and shares things at http://aarronwalter.com

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Customer Reviews

4.2 out of 5 stars
4.2 out of 5 stars
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Very useful book 4 April 2010
Format:Paperback
Although I think stricly speaking this book isn't just about building findable website (but then the subtitle states that) I found the information in it very informative, both in terms of the findability topics and some of the other topics touched upon, like accessibility, blogging and some other topics I haven't quite got to yet. This book has taught me more about SEO than I have managed to previously find when researching the website, e-mails received from those companies trying to sell you their SEO optimisation services or even Googles own information set. It's quite simple to understand and makes a lot more sense.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
Format:Paperback
Excellent guide. He talks about content being king and this book is jammed packed - no waffle or tangents. 100% pure content. The book can be a little technical in parts but I think that is largely unavoidable due to some of the recommendations made. He does provide all of the code and instructions on where to place the code. So the information is somewhat spoon fed. Still, I can imagine this being somewhat confusing and daunting to a complete novice. I would say a must have for anyone hoping to compete in the findability stakes - agencies, freeelancers and small business owners.
Was this review helpful to you?
2 of 2 people found the following review helpful
4.0 out of 5 stars Very informative, well written 19 Feb 2009
By Zmip
Format:Paperback
Aarron Walter has written a very clear book on all the essentials of what he calls "findability" for modern-day websites. Too bad I found this book only after spending way too much time reading various websites about many of the different subjects he deals with in this book. This book is a shortcut for a long learning curve and I wish I had known about it before. But still, I learned a few new tricks and have put them into practice immediately.
Aarron is clearly an author who's "into the business" himself, and not someone who studied the subject just for the purpose of writing a book about it.
Well recommended for anyone who's into building websites, whether you're a coder, designer, information architect or the 'all-in-one' type like myself.
Comment | 
Was this review helpful to you?
Would you like to see more reviews about this item?
Were these reviews helpful?   Let us know
ARRAY(0xb3d4c144)

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Look for similar items by category


Feedback