- Paperback: 96 pages
- Publisher: Hodder Arnold; illustrated edition edition (29 Nov 2002)
- Language English
- ISBN-10: 0340859016
- ISBN-13: 978-0340859018
- Product Dimensions: 19.4 x 12.8 x 1 cm
- Amazon Bestsellers Rank: 1,371,301 in Books (See Top 100 in Books)
- See Complete Table of Contents
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
Product Description
Product Description
The use of branding is one of the most powerful ways of getting, keeping and using competitive business advantage. The idea of selling 'the brand' rather than just 'the product' has grown in prominence in recent years and is no longer just the concern of major multinationals. This book is aimed at businesses of all sizes that want to take their branding options seriously and have decided to build a lasting brand from their existing strengths.
About the Author
Pete Laver is one of the UK's leading brand specialists. He currently provides consultancy and training services to blue chip businesses such as Heinz, Sainsbury's and Centrica. His brand and communication courses are held worldwide and he is a trainer for the Chartered Institute of Marketing. He is also a visiting lecturer for Greenwich University's Masters Degree programme.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
