HOW TO BUILD A GREAT BUSINESS IN TOUGH TIMES is the inspiring entrepreneurial from-the-kitchen-table-to-supermarket-shelf story.
Entrepreneur Will King hand-filled the first 10,000 bottles of his original King of Shaves (KoS) shaving oil at his kitchen sink, even getting his ironing lady to pitch in! From such humble beginnings, King of Shaves has grown to become a multi-million pound business. In 2008 a KoS product was sold every 3 seconds. Will explains how to keep the faith and follow your business dream even when the odds are heavily stacked against you.
How to Build a Great Business in Tough Times
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About the Author
Will is no ordinary entrepreneur. He has taken to the streets and boarded his campaign battle-bus in order to get his message across. Highly promotable and with a great personality, Will is one the few CEOs who runs a daily blog (at shave.com). The blog is filled with attitude and ideas. Will has already had plenty of column inches in media such as The Times, Real Business, Marketing Week, Daily Telegraph, Sunday Telegraph, Director, ShortList, Growing Business, Beauty and Sunday Express.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
I started my own business at the start of the recession in 08 and it been books like this that continue to inspire me. Will Kings story is in no way pompous or contrived but hoest and written in plain English.
His never give up attitude is amazing and to take on one of the biggest brands in the workd Gillette is truly indcredible.
He also breaks the rules of the norm and has a real understading about changing rules of Marketing and PR! Must read for the budding Entreprenuer!
His never give up attitude is amazing and to take on one of the biggest brands in the workd Gillette is truly indcredible.
He also breaks the rules of the norm and has a real understading about changing rules of Marketing and PR! Must read for the budding Entreprenuer!
2 of 2 people found the following review helpful
5.0 out of 5 stars
Will shows that with perseverance you can succeed in your desires, no matter the obstacles.
4 Sep 2009
By R. Marshall
Format:Paperback
An inspiring success, much like KMI and King of Shaves. Shows what you can do with a vision and persistance and reminds that unless you continue to believe and work hard you goals probably wont happen. Thank you to Mr Will King on such a motivating read.. Its like other business books, only better.
1 of 1 people found the following review helpful
By Eva
Format:Paperback
This book is amazing. The writer tells us how he had built his business from almost nothing into a multi-million pound empire. A very enthusiastic young boy who believes that his idea is (going to be) a big success. No matter what barrier comes up on the way nothing lets him down. His positive mentality and enthusiasm helps him to stand out of the crowd (of entrepreneurs). I recommend this book to everyone, especially for those who want to set up their own business. They can learn a lot from this book.
1 of 1 people found the following review helpful
By T. J. Fenn
Format:Paperback
Considering I don't shave very much and am uninterested in male cosmetics and global brands, I was surprised how much I enjoyed reading this book. It's an honest account of the story of developing a series of new brands in spite of huge, powerful global competitors. The story is about persistence and the clear message is that you have to surrounding yourself with the nit picking numbers people who are absolutely essential for any business to survive and grow. The author includes some very innovative strategies in team building/leadership such as getting the staff to choose their own salaries! The book also includes exerts from team members and partners/associates telling their side of the story which really makes the book real and allows the reader to "feel the pain, trials and tribulations" of the business journey. It also describes some of the things that didn't work which has the effect of giving confidence to the reader with their own business endeavours. The only criticism is that you sometimes have to read some sections of the book twice in order to understand the timelines and partners/staff/dates etc. Evidence of a creative mind I think. Still not convinced that I'll need a branded "Azor" blade and King of Shaves shaving products but will definitely give them a try. Great that it's a British product and made in England! which is a huge selling point for me. Best idea SPACE. Best quote "I hope you are not doing business with him because he'll try and do you over and if he wasn't so old, I'd punch his f...ing lights out"
1 of 1 people found the following review helpful
Format:Paperback
I have read many business books - this one is amazing, highly recommended to all.To all - keep the faith! one day your dreams will come come true!!
1 of 1 people found the following review helpful
Format:Paperback
owning and running a business can be a pretty daunting and often a lonely task. Sometimes the vision you have for your business can seem like just that, a dream or something that only happens for the selectd few.The truth is if you believe in it enough and have the persistance and tenacity then it's all in your hands. That's not to say you wont need help. You'll need support and mentoring along the way. Will's Story can help you with that.
You dont need to be starting a business to find this book helpful. My busines has been going five years and is still striving for growth. Reading this book has reminded me that i'm right to stick at it and to have belief in what i'm trying to achieve. I have read lots of business books and this has been one of the most enjoyable and certainly one of the most helpful and you dont always get both.
You dont need to be starting a business to find this book helpful. My busines has been going five years and is still striving for growth. Reading this book has reminded me that i'm right to stick at it and to have belief in what i'm trying to achieve. I have read lots of business books and this has been one of the most enjoyable and certainly one of the most helpful and you dont always get both.
5 of 9 people found the following review helpful
Format:Paperback
I really enjoyed writing this book, and drew on pretty much everything I've learned in the hope that you feel able to do it too. Here's to S.P.A.C.E. & shaving the world better, forever!
0 of 1 people found the following review helpful
By Johnny
Format:Paperback
I had this book bought me for Christmas and I set about reading it Christmas day, as I love a good business autobiography. I'd say this is 10% autobiography and 90% about the story of this man's business which he set up, I admit against all odds. But the story is rather dull to say the least. There's a lot of technical talk involved which I didn't enjoy, and bearing in mind most people aren't that interested in shaving products I can't imagine many people sharing this man's passion for shaving and shaving products. The author clearly has done very well for himself - and against all odds - but I didn't find this book to be telling me anything very different from any other run-of-the-mill business books. And that's my main problem with this book; the author spends a lot of time at the beginning of the book promising that this book is different to any other business book, but it clearly isn't. Generally an 'alright' book and an aspiring entrepreneur might get a couple of pointers from it but I spent the whole of the book waiting for it to really get going... and it just didn't!
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