Considering I don't shave very much and am uninterested in male cosmetics and global brands, I was surprised how much I enjoyed reading this book. It's an honest account of the story of developing a series of new brands in spite of huge, powerful global competitors. The story is about persistence and the clear message is that you have to surrounding yourself with the nit picking numbers people who are absolutely essential for any business to survive and grow. The author includes some very innovative strategies in team building/leadership such as getting the staff to choose their own salaries! The book also includes exerts from team members and partners/associates telling their side of the story which really makes the book real and allows the reader to "feel the pain, trials and tribulations" of the business journey. It also describes some of the things that didn't work which has the effect of giving confidence to the reader with their own business endeavours. The only criticism is that you sometimes have to read some sections of the book twice in order to understand the timelines and partners/staff/dates etc. Evidence of a creative mind I think. Still not convinced that I'll need a branded "Azor" blade and King of Shaves shaving products but will definitely give them a try. Great that it's a British product and made in England! which is a huge selling point for me. Best idea SPACE. Best quote "I hope you are not doing business with him because he'll try and do you over and if he wasn't so old, I'd punch his f...ing lights out"