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How to Build a Great Business in Tough Times: The King of Shaves story [Paperback]

Will King
4.6 out of 5 stars  See all reviews (8 customer reviews)
RRP: 14.99
Price: 10.98 & FREE Delivery in the UK. Details
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Book Description

3 Sep 2009

HOW TO BUILD A GREAT BUSINESS IN TOUGH TIMES is the inspiring entrepreneurial from-the-kitchen-table-to-supermarket-shelf story.

Entrepreneur Will King hand-filled the first 10,000 bottles of his original King of Shaves (KoS) shaving oil at his kitchen sink, even getting his ironing lady to pitch in! From such humble beginnings, King of Shaves has grown to become a multi-million pound business. In 2008 a KoS product was sold every 3 seconds. Will explains how to keep the faith and follow your business dream even when the odds are heavily stacked against you.

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Product details

  • Paperback: 288 pages
  • Publisher: Business Plus (3 Sep 2009)
  • Language: English
  • ISBN-10: 0755319982
  • ISBN-13: 978-0755319985
  • Product Dimensions: 23 x 15.2 x 2.4 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 582,666 in Books (See Top 100 in Books)

More About the Author

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Product Description

Book Description

Will King started his King of Shaves business in the middle of the last recession (1993) and shows budding entrepreneurs the way to realise their business dreams even in times of economic hardship

About the Author

Will is no ordinary entrepreneur. He has taken to the streets and boarded his campaign battle-bus in order to get his message across. Highly promotable and with a great personality, Will is one the few CEOs who runs a daily blog (at The blog is filled with attitude and ideas. Will has already had plenty of column inches in media such as The Times, Real Business, Marketing Week, Daily Telegraph, Sunday Telegraph, Director, ShortList, Growing Business, Beauty and Sunday Express.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

4.6 out of 5 stars
4.6 out of 5 stars
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars A recession read! 19 Nov 2009
I started my own business at the start of the recession in 08 and it been books like this that continue to inspire me. Will Kings story is in no way pompous or contrived but hoest and written in plain English.

His never give up attitude is amazing and to take on one of the biggest brands in the workd Gillette is truly indcredible.

He also breaks the rules of the norm and has a real understading about changing rules of Marketing and PR! Must read for the budding Entreprenuer!
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2 of 2 people found the following review helpful
An inspiring success, much like KMI and King of Shaves. Shows what you can do with a vision and persistance and reminds that unless you continue to believe and work hard you goals probably wont happen. Thank you to Mr Will King on such a motivating read.. Its like other business books, only better.
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1 of 1 people found the following review helpful
By Eva
This book is amazing. The writer tells us how he had built his business from almost nothing into a multi-million pound empire. A very enthusiastic young boy who believes that his idea is (going to be) a big success. No matter what barrier comes up on the way nothing lets him down. His positive mentality and enthusiasm helps him to stand out of the crowd (of entrepreneurs). I recommend this book to everyone, especially for those who want to set up their own business. They can learn a lot from this book.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Honest account of a business journey 3 July 2010
Considering I don't shave very much and am uninterested in male cosmetics and global brands, I was surprised how much I enjoyed reading this book. It's an honest account of the story of developing a series of new brands in spite of huge, powerful global competitors. The story is about persistence and the clear message is that you have to surrounding yourself with the nit picking numbers people who are absolutely essential for any business to survive and grow. The author includes some very innovative strategies in team building/leadership such as getting the staff to choose their own salaries! The book also includes exerts from team members and partners/associates telling their side of the story which really makes the book real and allows the reader to "feel the pain, trials and tribulations" of the business journey. It also describes some of the things that didn't work which has the effect of giving confidence to the reader with their own business endeavours. The only criticism is that you sometimes have to read some sections of the book twice in order to understand the timelines and partners/staff/dates etc. Evidence of a creative mind I think. Still not convinced that I'll need a branded "Azor" blade and King of Shaves shaving products but will definitely give them a try. Great that it's a British product and made in England! which is a huge selling point for me. Best idea SPACE. Best quote "I hope you are not doing business with him because he'll try and do you over and if he wasn't so old, I'd punch his lights out"
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