When I first heard about this book, I had high hopes about what it could teach me. Spent yesterday reading it cover to cover and it's even better than I expected! Not just the things you learn about the nitty gritty necessities (marketing, fundraising, finance, business plans etc etc) but the other stuff too - what it's REALLY like to start a business when you've got a family at home and an honest account of the big highs and big lows the authors experienced themselves. The information (it showed me all the things I could apply to my own business model, rather than just listing facts and figures) and gives just the right amount of detail you need, and most importantly is written in plain English not business jargon. I just wish it had been out sooner so I could have saved money on the other books I forked out for that weren't nearly as comprehensive and accessible. All in all, I think it's an invaluable toolkit for anyone who wants to start their own company (and I think I've answered the reviewer below's question!) and I know my copy is going to be well thumbed before too long.