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Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
 
 
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Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru [Kindle Edition]

Simon Middleton (Author)
4.4 out of 5 stars  See all reviews (27 customer reviews) |
Digital List Price: £13.38 What's this?
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Product Description

Review

‘…lays out [all] the right questions for anyone launching a brand.' (Director, June 2010).

Product Description

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

  • Establish your brand values and positioning
  • Get the all-important name right
  • Bring your brand to life
  • Turn your customers into your advocates
  • Manage your PR and use your marketing budget wisely
  • Inspire your staff to live the brand too
  • Deal with problems when something goes wrong

Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.

'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

Product details

  • Format: Kindle Edition
  • File Size: 954 KB
  • Print Length: 361 pages
  • Page Numbers Source ISBN: 1907312420
  • Publisher: Capstone; 1 edition (22 Jun 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language English
  • ASIN: B003WUYQP0
  • Text-to-Speech: Enabled
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Bestsellers Rank: #87,952 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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More About the Author

Simon Middleton
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Customer Reviews

Most Helpful Customer Reviews
10 of 10 people found the following review helpful
By Supertzar TOP 1000 REVIEWER
Format:Paperback|Amazon Vine™ Review (What's this?)
Maybe 'Build up an existing brand' is too much of a mouthful, but this book has precious little to say about what I, as a non-advertising industry person, would imagine 'building' a brand involves. Instead, the book assumes you already have a brand and now need to understand what your brand stands for and how to promote it.

Whilst it was therefore not at all what I was looking for, I ploughed through the book and completed all the exercises and for what it is, it's excellent. The work involved - figuring out the brand's values, who your brand doesn't want to appeal to, points of difference to competitors etc - was very useful and helped enormously when I finally engaged a branding agency to come up with a new brand name - something I naïvely thought the book would cover.

Simon Middleton's writing style is very easy going. The book is packed with excellent examples. The exercises are challenging and thought provoking and I think this is a book I will use again and again.
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8 of 8 people found the following review helpful
Exceedingly Thorough 9 July 2010
By Charles Vasey TOP 500 REVIEWER VINE™ VOICE
Format:Paperback|Amazon Vine™ Review (What's this?)
The author is not kidding when he suggests a thirty day programme; there is a vast amount of work in this volume and he does expect you to complete the various projects. Although one might think of brands as being part of the larger corporate world (along with HR departments and Mission Statements) Simon Middleton has plenty of examples of much smaller businesses that have developed a strong brand. There is not a great deal of original stuff in here (the usual stuff about pricing for value, for example) but it is very thorough indeed. Whether Simon's methods may or may not work for your brand they will at a bare minimum make you think about it.
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3 of 3 people found the following review helpful
By Z. Herbert TOP 1000 REVIEWER VINE™ VOICE
Format:Paperback|Amazon Vine™ Review (What's this?)
I have read many books on how to improve/strengthen/increase one's business and this is the best I have seen. Mr Middleton states from the very start that establishing a strong and positive 'brand' for any business is not an overnight, quick-as-a-flash affair. He suggests, correctly, that the thirty days of the book's title is a misnomer and that there is enough work to fill a much longer time.

His advice is down-to-earth and suitable for the embryonic business, the one-man-band (such as mine) or the bigger concerns because his approach and concepts are based in good business practice. There is no fancy jargon, no endless financial forecasts, no writing a million times, 'I own the biggest house in the world.' The chapters encourage the entrepreneur to constantly monitor and assess the progress or lack of it, to analyse what works and what doesn't and how to address any downturns.

For me the most refreshing sentence in the whole book says plainly and without fuss that a small business can burn hundreds of pounds on useless advertising. The author discusses how this can happen, what alternatives there are and the best/most cost effective ways one can embrace to promote one's business. There are some very useful suggestions, some of which I have successfully implemented.

I like this book. I like Mr Middleton's intimate and practical style of writing. I like his business ethic. My own small business has benefitted from his advice. What more can I say?
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Most Recent Customer Reviews
Excellent Book
This is one solid book, if you're just getting started with getting your brand up and running. Simon has wrote this in a "very easy" to read way. Read more
Published 2 months ago by Mr. K. James
Clear, functional guide for do-it-yourself branding
Self-proclaimed "brand guru" Simon Middleton explains in clear, easy-to-understand terms what branding is, and then he tells you how to do it in this systematic guide to... Read more
Published 6 months ago by Rolf Dobelli
Recommended
I requested this book for my daughter, who is building up her own jewelery design company.
She was impressed with the book and wrote the following comments:

This... Read more
Published 14 months ago by DubaiReader
A valuable addition to my bookshelf
As an owner of a very small business, I thought this would make very interesting reading. I studied business startup and marketing at university but that was quite a while ago, so... Read more
Published 15 months ago by McColey
Very usefull
Not exactly bedtime reading, but if your corner trying to put on a business together, or rebrand what you already have them do set some time out each day for an entire month as... Read more
Published 16 months ago by M. Price
A great guide and insight into branding
A found this very useful to learn about brand building. I am starting to run a small company and these techniques were really relevant. Read more
Published 17 months ago by zenadox
A geat guide to creating brands
A great guide to brand building, I run a small company and only thought of brands as being for large companies with massive budgets. Read more
Published 19 months ago by John Nunn
Essential for anyone planning a brand
The book is ideal for anyone who wants to start up a business or want to build up their own brand. The 30 steps in the book is a journey full of adventure and fun. Read more
Published 19 months ago by L. Hennessy
Well written and informative
This book is really well written and presented in such a format that it's easy to follow and keep up with as you're moving through it. Read more
Published 20 months ago by E. Chittenden
Easy, common-sense and inspiring
Step-by-step and day-by-day, the exercises in this book achiee their purpose and make you think more precisely about what you're trying to achieve and how you're going about it. Read more
Published 21 months ago by Maclennane
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Popular Highlights

 (What's this?)
&quote;
Brand is about meaning. In short, your brand is the sum total of all the meanings that all your possible audiences carry around about you in their heads and in their hearts. &quote;
Highlighted by 14 Kindle users
&quote;
brand that gives these two businesses a personality and presence in the world. &quote;
Highlighted by 9 Kindle users
&quote;
But the big question is: whats your business here for? What is its purpose? &quote;
Highlighted by 9 Kindle users

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