Build a Brand in 30 Days
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‘…lays out [all] the right questions for anyone launching a brand.' (Director, June 2010).
Product Description
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: * Establish your brand values and positioning * Get the all-important name right * Bring your brand to life * Turn your customers into your advocates * Manage your PR and use your marketing budget wisely * Inspire your staff to live the brand too * Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. 'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire
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Most Helpful Customer Reviews
7 of 7 people found the following review helpful:
4.0 out of 5 stars
Exceedingly Thorough,
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This review is from: Build a Brand in 30 Days: With Simon Middleton, the Brand Strategy Guru (Paperback)
Customer review from the Amazon Vine™ Programme (What's this?)
The author is not kidding when he suggests a thirty day programme; there is a vast amount of work in this volume and he does expect you to complete the various projects. Although one might think of brands as being part of the larger corporate world (along with HR departments and Mission Statements) Simon Middleton has plenty of examples of much smaller businesses that have developed a strong brand. There is not a great deal of original stuff in here (the usual stuff about pricing for value, for example) but it is very thorough indeed. Whether Simon's methods may or may not work for your brand they will at a bare minimum make you think about it.
4 of 4 people found the following review helpful:
4.0 out of 5 stars
Excellent workbook, misleading title,
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This review is from: Build a Brand in 30 Days: With Simon Middleton, the Brand Strategy Guru (Paperback)
Customer review from the Amazon Vine™ Programme (What's this?)
Maybe 'Build up an existing brand' is too much of a mouthful, but this book has precious little to say about what I, as a non-advertising industry person, would imagine 'building' a brand involves. Instead, the book assumes you already have a brand and now need to understand what your brand stands for and how to promote it.
Whilst it was therefore not at all what I was looking for, I ploughed through the book and completed all the exercises and for what it is, it's excellent. The work involved - figuring out the brand's values, who your brand doesn't want to appeal to, points of difference to competitors etc - was very useful and helped enormously when I finally engaged a branding agency to come up with a new brand name - something I naïvely thought the book would cover. Simon Middleton's writing style is very easy going. The book is packed with excellent examples. The exercises are challenging and thought provoking and I think this is a book I will use again and again.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Down to earth and realistic,
By Z. Herbert "solaan" (Lancashire, UK) - See all my reviews (VINE VOICE) (TOP 1000 REVIEWER) (REAL NAME)
This review is from: Build a Brand in 30 Days: With Simon Middleton, the Brand Strategy Guru (Paperback)
Customer review from the Amazon Vine™ Programme (What's this?)
I have read many books on how to improve/strengthen/increase one's business and this is the best I have seen. Mr Middleton states from the very start that establishing a strong and positive 'brand' for any business is not an overnight, quick-as-a-flash affair. He suggests, correctly, that the thirty days of the book's title is a misnomer and that there is enough work to fill a much longer time.
His advice is down-to-earth and suitable for the embryonic business, the one-man-band (such as mine) or the bigger concerns because his approach and concepts are based in good business practice. There is no fancy jargon, no endless financial forecasts, no writing a million times, 'I own the biggest house in the world.' The chapters encourage the entrepreneur to constantly monitor and assess the progress or lack of it, to analyse what works and what doesn't and how to address any downturns. For me the most refreshing sentence in the whole book says plainly and without fuss that a small business can burn hundreds of pounds on useless advertising. The author discusses how this can happen, what alternatives there are and the best/most cost effective ways one can embrace to promote one's business. There are some very useful suggestions, some of which I have successfully implemented. I like this book. I like Mr Middleton's intimate and practical style of writing. I like his business ethic. My own small business has benefitted from his advice. What more can I say?
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