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Build a Brand in 30 Days: With Simon Middleton, the Brand Strategy Guru [Paperback]

Simon Middleton
4.5 out of 5 stars  See all reviews (36 customer reviews)
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Book Description

13 April 2010
You don′t need a marketing degree or intensive training to build an attention–grabbing brand; you just need this book – and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all–important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn′t about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. ′Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.′ Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4′s The Secret Millionaire

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Build a Brand in 30 Days: With Simon Middleton, the Brand Strategy Guru + Designing Brand Identity: An Essential Guide for the Whole Branding Team
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Product details

  • Paperback: 358 pages
  • Publisher: Capstone (13 April 2010)
  • Language: English
  • ISBN-10: 1907312420
  • ISBN-13: 978-1907312427
  • Product Dimensions: 20.8 x 17 x 2.3 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Bestsellers Rank: 10,299 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Simon Middleton is a brand expert, British manufacturing entrepreneur (founder and Managing Director of The Great British Banjo Company and creator of the Shackleton Banjo) and the author of three business and self development books:

* Build A Brand In 30 Days (Capstone, 2010);
* What You Need To Know About Marketing (Capstone, 2011);
* Brand New You (HayHouse, 2012).

Simon became one of the UK's best known independent brand strategy advisers, consulting and speaking internationally before founding banjo manufacturer The Great British Banjo Company and The Shackleton Banjo brand.

Simon is also a performing musician and was the front-man of acoustic Americana trio 'The Proposition' whose critically acclaimed debut album 'King Snake, Devil Shake' was released in 2012.

Simon continues to mentor entrepreneurs and speaks on brand and business development.


Product Description

Review

‘…lays out [all] the right questions for anyone launching a brand.’ (Director, June 2010).

From the Back Cover

You don’t need a marketing degree or intensive training to build an attention–grabbing brand; you just need this book – and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all–important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding is not about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

4.5 out of 5 stars
4.5 out of 5 stars
Most Helpful Customer Reviews
19 of 21 people found the following review helpful
4.0 out of 5 stars Excellent workbook, misleading title 26 Oct 2010
By Supertzar TOP 1000 REVIEWER
Format:Paperback|Vine Customer Review of Free Product (What's this?)
Maybe 'Build up an existing brand' is too much of a mouthful, but this book has precious little to say about what I, as a non-advertising industry person, would imagine 'building' a brand involves. Instead, the book assumes you already have a brand and now need to understand what your brand stands for and how to promote it.

Whilst it was therefore not at all what I was looking for, I ploughed through the book and completed all the exercises and for what it is, it's excellent. The work involved - figuring out the brand's values, who your brand doesn't want to appeal to, points of difference to competitors etc - was very useful and helped enormously when I finally engaged a branding agency to come up with a new brand name - something I naÔvely thought the book would cover.

Simon Middleton's writing style is very easy going. The book is packed with excellent examples. The exercises are challenging and thought provoking and I think this is a book I will use again and again.
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11 of 12 people found the following review helpful
4.0 out of 5 stars Exceedingly Thorough 9 July 2010
By Charles Vasey TOP 500 REVIEWER VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
The author is not kidding when he suggests a thirty day programme; there is a vast amount of work in this volume and he does expect you to complete the various projects. Although one might think of brands as being part of the larger corporate world (along with HR departments and Mission Statements) Simon Middleton has plenty of examples of much smaller businesses that have developed a strong brand. There is not a great deal of original stuff in here (the usual stuff about pricing for value, for example) but it is very thorough indeed. Whether Simon's methods may or may not work for your brand they will at a bare minimum make you think about it.
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3 of 3 people found the following review helpful
4.0 out of 5 stars Well written and informative 22 Sep 2010
By E. Chittenden VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
This book is really well written and presented in such a format that it's easy to follow and keep up with as you're moving through it. If you're one of those budding entrepreneurs who wants to start up a cottage industry that will rely heavily on your brand then this book is an excellent place to start with. I'd definitely recommend it to friends (and you).
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2 of 2 people found the following review helpful
4.0 out of 5 stars Refresh your business ideas. 9 Feb 2013
By R. F. Stevens HALL OF FAME TOP 50 REVIEWER
Format:Paperback|Vine Customer Review of Free Product (What's this?)
If you've not thought much about how others (customers, rivals, bank manager, etc) perceive your business, and are wondering how to improve it (like I was), then this book is quite a good way to refresh stale ideas, add focus, and gain the benefit of a different approach, possibly from several different useful angles. In other words it helps us to identify and promote our "Brand".

This is not a turn-key or cook-book solution, we still have to do all the hard work, and it will not take a mere 30 days. While one could skim through the book for an overview in a day or so, to my mind to achieve any worthwhile results it looks more like six months of hard slog. As we all know, the rewards in most businesses are directly proportional to the amount of CONSTRUCTIVE effort one is prepared to put in. The book helps a lot with being constructive, and will minimise wasted effort, and should help to prevent us from being trapped into running around in a diminishing circle.

Even if in the end you make no changes at all, it is still a worthwhile read because you will have almost certainly broadened your perceptions about the business world, and in turn how it perceives your "Brand". It does not provide all the answers, but it is a good starting point, a broad grounding giving us a better and wider view of the big picture. It supplies us with enough ammunition to be able to ask the right experts the right questions at the right times for solving our particular difficulties.

If we end up paying the inevitable experts' professional fees for only a few days instead of a few weeks then it will have paid for itself many times over. And yes, it did help me, eventually.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Excellent Book 8 Mar 2012
Format:Paperback|Verified Purchase
This is one solid book, if you're just getting started with getting your brand up and running. Simon has wrote this in a "very easy" to read way. The information is solid and lets you think about things in a different perspective, for example alot of people may think of a brand just being about the logo, but by reading this you will soon come to find out that this is very not the case at all.

There is one fault with this book for me though, it is not very specific to all types of businesses, such as internet businesses. the book is more directed at business owners with an actual store front(S) in locations in the world, but it is up to you as the reader to be creative and apply what he says to your internet business in creative ways. all in all, this is a solid book. i'm very glad i picked it up

feel free to write me at moneymavericks92@gmail.com.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Easy, common-sense and inspiring 5 Sep 2010
By Maclennane VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
Step-by-step and day-by-day, the exercises in this book achiee their purpose and make you think more precisely about what you're trying to achieve and how you're going about it. It's largely jargon-free and so would be an excellent introduction to brand maketing, and there's plenty there for experienced campaigners too.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Useful and Practical Advice 19 Aug 2010
By Miss M. L. English VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
How nice to have someone write about Brand Strategy who makes the subject clear and alive. I enjoyed this book. Bit like a 12 step programme, except you can take the obligatory 30 days to complete all the suggested exercises.

But what a difference it makes when you do.

I'm a sole trader, so not much of a brand about what I do...until I had a think about how I (and equally) my business might be perceived by my clients. While working through the book and using Simon's healthy tips I had a few 'Ah Ha' moments.

If you need to at least understand all the jargon and not get ripped-off into the bargain, invest in this comprehensive and enjoyable book.

If you work for some big organisation, you'll enjoy Simon's practical and earth-based strategies to get you thinking along the right lines to make your brand 'authentic and compelling'.
Great book.
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Most Recent Customer Reviews
5.0 out of 5 stars A book that motivates
I love this book, its helpful and easy to understand, it motivates, it is full of interesting exercise and really informative. Read more
Published 2 months ago by Kristin Brause
5.0 out of 5 stars Excellent demanding of the reader partipative and interactive course...
I purchased this book as an experienced practitioner in IT marketing and business to enable me to consider how to help startups and SMBs build a brand and help people come to their... Read more
Published 10 months ago by Amanda Moore
5.0 out of 5 stars Great read
Greta book, wish I had bought it before I started my business, better late than never. Would recommend especially for someone about to set up a business.
Published 14 months ago by victoria davidson
4.0 out of 5 stars A good book if you are willing to WORK
Build a brand in 30 days is the title.

The sub title should be-
'If you have already got a product, and you are willing to do a LOT of tasks and spend a lot of hard... Read more
Published 15 months ago by Mr. Simon Paddon
5.0 out of 5 stars Essential reading
Less of a 30 day plan, more a way of life: Simon Middleton's book gets you to look at, or even discover, your core values, personnel strengths and weaknesses, customers and... Read more
Published 17 months ago by R. J. de Bulat
5.0 out of 5 stars Very useful guide if you are launching a new company
Having recently been put in charge of marketing and branding for a couple of startups I was looking a guide to help me through the process. Read more
Published 20 months ago by Amazon Customer
5.0 out of 5 stars Build a brand in 30 days
This book is better than the whole module I did on branding in my degree!
The exercises are brilliant and you get to look at your growing brand from a customers viewpoint... Read more
Published 21 months ago by DRawls
4.0 out of 5 stars Clear, functional guide for do-it-yourself branding
Self-proclaimed "brand guru" Simon Middleton explains in clear, easy-to-understand terms what branding is, and then he tells you how to do it in this systematic guide to... Read more
Published on 1 Nov 2011 by Rolf Dobelli
4.0 out of 5 stars Recommended
I requested this book for my daughter, who is building up her own jewelery design company.
She was impressed with the book and wrote the following comments:

This... Read more
Published on 16 Mar 2011 by DubaiReader
5.0 out of 5 stars A valuable addition to my bookshelf
As an owner of a very small business, I thought this would make very interesting reading. I studied business startup and marketing at university but that was quite a while ago, so... Read more
Published on 24 Feb 2011 by McColey
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