Build a Better Trade Show Image: Establishing Brand by Designing a Dynamic Exhibit Experience [Paperback]

Marlys K. Arnold (Author)

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Product details

Paperback: 286 pages
Publisher: Tiffany Harbor Productions (Feb 2002)
Language English
ISBN-10: 0971290512
ISBN-13: 978-0971290518
Product Dimensions: 22.4 x 15 x 1.8 cm

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Amazon.com: 5.0 out of 5 stars (1 customer review)

2 of 2 people found the following review helpful:

5.0 out of 5 stars Build a Better Trade Show Image, 12 Dec 2002

By Claire R. Gould - Published on Amazon.com

This review is from: Build a Better Trade Show Image: Establishing Brand by Designing a Dynamic Exhibit Experience (Paperback)

As a 20 year veteran to the meetings and trade show industry I found this book to be helpful in all aspects of exhibit/trade shows. If you are a novice who is just starting out to the person who needs some help getting new ideas for their annual trade show with an exhibit that takes up half the show floor. Maryls the author is very informative, her information in the book is easy to read, comprehend and most important IMPLEMENT. You will see results. She also covered a wide variety of topics and gives statics and examples so you can truly learn how to make your trade show dollars count. I have several books on trade shows and marketing but because of the easy layout I find myself picking up this one the most. This is a great bargin for the amount of USEFUL information you will receive.

Thanks Maryls!
Claire R. Gould
Rx for Catering, LLC ~ A F & B Negotiation Service

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