The Bubbaroo Joey Pouch is a unique swaddling bag to promote safe and peaceful sleep patterns. The Joey Pouch design simulates the womb allowing baby to feel snug and secure, and it encourages babies to settle in their natural sleeping position, with arms up to help them self soothe. Research supports swaddling and suggests that it promotes better sleep and keeps baby on their backs, reducing the risk of SIDS and therefore making it a comfort for both mother and baby! The Joey Pouch Swaddle Bag, which comes in 4 soothing colours, is made of a luxurious light-weight 100% knitted cotton waffle fabric, with a TOG rating (0.5) to help with temperature control. As well as providing a perfect pouch for sleeping at night the Joey Pouch is ideal to use in the pram and car seat, and thanks to the clever bottom opening zip, baby can stay snug as a bug, even while mum changes the nappy! Wrap your baby safely and securely in the Joey Pouch, a beautifully designed swaddle bag to promise calm and comfortable sleep, whether in the cot, buggy or car seat.