I suppose this product is good if you have the right hair for it. It seems it's specifically meant for shorter hair. As Robbieb points out, it's pretty dense, so quite hard to distribute over longer, thick hair, and by the time you got the cream everywhere, it feels too heavy. But it's good for moulding individual curls - doesn't get too stiff. For me personally (long thick curls) the Brylcreem gel cream worked better - lighter and easier to distribute.