I opened the tub, peeled back the cover, and there it was, a runny white goo. The smell is not particularly pleasant and the consistency is quite thin. It is easy to apply but doesn't do much. Weak hold and dull on the hair. When it dries out it looks and feels like you've used soap or something.
It's the bin for you me lad - £4.93 down the plug hole. My search continues. So far, nothing really beats Yardley brilliantine, but I don't like the smell.