or
Sign in to turn on 1-Click ordering.
More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Colour:
Image not available

 
Tell the Publisher!
Id like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Brutal Simplicity of Thought: How It Changed the World [Hardcover]

M&C Saatchi
2.9 out of 5 stars  See all reviews (18 customer reviews)
RRP: 11.44
Price: 9.80 & FREE Delivery in the UK on orders over 10. Details
You Save: 1.64 (14%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 6 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Want it tomorrow, 3 Sept.? Choose Express delivery at checkout. Details

Formats

Amazon Price New from Used from
Hardcover 5.99  
Hardcover, 16 April 2013 9.80  

Book Description

16 April 2013

Simplicity looks easy. It's not. It's easier to complicate than simplify.

Now in a pocket-sized format, Brutal Simplicity of Thought, presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity.

Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

--This text refers to an alternate Hardcover edition.

Frequently Bought Together

Brutal Simplicity of Thought: How It Changed the World + Damn Good Advice (For People With Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois + Whatever You Think, Think the Opposite
Price For All Three: 20.85

Buy the selected items together


Product details

  • Hardcover: 107 pages
  • Publisher: St. Martin's Press; Reprint edition (16 April 2013)
  • Language: English
  • ISBN-10: 1250012953
  • ISBN-13: 978-1250012951
  • Product Dimensions: 24 x 18.5 x 1.4 cm
  • Average Customer Review: 2.9 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Bestsellers Rank: 1,261,460 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, and more.

Product Description

Review

"A beautifully minimalist book" (Good Book Guide)

"Genius" (Elle) --This text refers to an alternate Hardcover edition.

Book Description

The principles of creativity revealed in deceptively simple words and pictures by the man behind the world's most successful advertising agency --This text refers to an alternate Hardcover edition.

Inside This Book (Learn More)
Browse and search another edition of this book.
Browse Sample Pages
Front Cover | Excerpt | Back Cover
Search inside this book:

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more


Customer Reviews

Most Helpful Customer Reviews
8 of 8 people found the following review helpful
2.0 out of 5 stars Brutally simple, simply. 26 Mar 2012
By J. Carl
Format:Hardcover|Verified Purchase
This book looks really good, and seems to aim at making us aware of the profound thinking behind everyday things around us, things that we might take for granted. All go back to great brilliant thinking. There's something poetic in this that I can appreciate. Still ever so often the examples in this book ends up something like this: think about the London underground. Somebody actually had the strange idea that traffic could go quicker passing "through solid rock." Isn't that brilliant.

Well, it sure is. It's just that this book, however good it looks, gets very repetitive with every example of human invention (traffic lights, credit card, barb wire fences). There's very little text (and there's a thin line between profound simplicity and shallowness) and a lot of white space used well for looks. If you like me come to this book as an advertising student hoping to pick up some tips and tricks, it's easy to find yourself dissatisfied. I suppose the idea is to read this slowly, almost like poetry. I just don't feel up for it.

If Dave Trott had used the examples in this books as starting points for his lovely essays (maybe he already has?), I'm sure he would have come up with a great book. I really recommend his book Creative Mischief and his great blogs instead of this book.
Comment | 
Was this review helpful to you?
4 of 4 people found the following review helpful
1.0 out of 5 stars Waste of money 6 Sep 2013
Format:Hardcover|Verified Purchase
The concept of Brutal Simplicity of Thought is a good one. Well done Saatchi and Saatchi for putting it at the heart of their own brand. However this book takes about 15 minutes to read and is full of ridiculously superficial examples of brutal simplicity. There is no story about how they came about. Totally lacking in insight, inspiration or entertainment. This feels like a project that was put together by interns. Not even sure I will leave in my loo.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
4.0 out of 5 stars How do you do? 9 Aug 2014
Format:Hardcover|Verified Purchase
The title of this book is a bit misleading: much of the thought on display here is highly sophisticated. Not brutal or simple.

At one point, for example, the book asks the reasonable question "How do you make densely populated areas pleasant?"

The accompanying photograph is a lavvy pan. Ye ye but loads of very un-brutal and non-simple thought went into the technology of the modern toilet.

Essentially Brutal Simplicity of Thought: How It Changed the World is a simplicity primer. But it falls over (a lot) in assuming that the best problem solving is always simple. This is a toilet volume in many respects. One to pick up while you dump. Think about the porcelain under you and the waste trap and the sewerage system? Not so simple. Not an Edison moment.

I'd have awarded this book 5 stars, but the "First draft notes for Maurice Saatchi's speech" at the blah blah blah "on October 9th 2010" are rendered so small here that they're just tiny unreadable blobs. Since these are meant to serve as the book's intro as well as an example of concision, its a big fat fail. I am guessing these pages make some kind of sense in the book's original format.
Comment | 
Was this review helpful to you?
15 of 17 people found the following review helpful
1.0 out of 5 stars Don't bother 24 Feb 2012
Format:Hardcover
Simplicity. Great. Something we should strive for. Most of us already know this. I was hoping the book would give some insights into how to achieve it. It doesn't. Looks nice, but there comes a point when acres of white space stops being beautiful and you realise there is hardly any content. Don't bother.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
2.0 out of 5 stars very simple! 17 Oct 2013
Format:Hardcover|Verified Purchase
Too simple - what a waste of money! Bought it because some of the money went to a cancer research project, but honestly, what a rip off!
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
2.0 out of 5 stars cheap and corny 15 May 2014
Format:Hardcover|Verified Purchase
Sums up ad men for you. And I was one.
Live to this recipe and you'll be in trouble.
Over simplistic. Trite
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
Format:Hardcover|Verified Purchase
Some of the most famous quotes are in here and some I had no knowledge of - great little book.
Comment | 
Was this review helpful to you?
1.0 out of 5 stars It's all in the name.... 21 Jun 2013
Format:Hardcover
Having pioneered the art of branding at the Ministry of Public Enlightenment (Saatchi Co) for many years now, it seems Charles Saatchi has finally decided on how he can brand himself. It was a SIMPLE decision wasn't it Charles?
Was this review helpful to you?
Would you like to see more reviews about this item?
Were these reviews helpful?   Let us know

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Look for similar items by category


Feedback